Show r r womans woman's j by MARY LEE American i industry has sounded a call to arms At Atthe Atthe the first a assembly s Of the newly formed Co Council of Better Better Bet Bt- ter Business Bureaus a s D' D busi business si- si ness pes le leaders e slated te Jh that t h are embarking Ona ia a crusade with rith the help h lp o i the the B BBB BB B r Council o n 1 as the el voluntary t l' l ry gua guardian dian of ethical t i. i 1 bU business ine s spra pra practices tic tiCs s. s The group aims iJ a at na rowing row row- ing log the gap between e the promise and the performance making business by more r re responsive responsive re- re to the valid demands of co consumers sum s It also I wants r s to demonstrate that free en Sen- Sen can can operate in the public interest more effectively effectively than gov government agen n n. n S cies des Secretary of ot Commerce Maurice faurice Stan tol told tUl the assembly assembly as as- bly You at are t taking rig this thi's hi new new ew action to insure integrity in the mark marketplace c a d ar d relia reliability reliability relia relia- ili y in busin business services es T The e. e greatest a asset th the American m rican enterprise system sten stenis is is' the confidence of the econ con consumer sumer Th There r re J nothing t i. i k basically wro wrong g w with th tho our pur free fre market or or c competitive mp tem tern all we have to to do dois is is t to continue the orderly i-derly process rp s S of perfecting it 5 The new C Councils Council's ils il's j S tives lives in helping g. g so solve y co con con- S sum sumer r problems will willi include Ja and a expanding lo local cal eal burea bureaus u opening hew w regional regional re re- re- re gional offices s updating ting and str regulatory ng he j 1 eJr gl tor rl guidelines for ad advertisers rs expanding education p er tio ti tion programs creating r. r additional ad ado mediation panels pa t tse to 14 se settle tle consumer consumers consumers' p mer di disputes disputes' p s' s and dey developing lop g ji a j computer computerized m consumer 1 v er information 1 rp data ata bank d. d L Elisha ElisIi h ha gr Gray y II Ift h lr of t the e and q I fi lf p. p of of the said th that e Q t ti business s I is confronted with h n greatest challenges the BBB Co Council il hl ha has ti the v i e. e to to meet t that at palI a c cess esPi fully I J |