Show THE SEVERE TEST WINDY CITY TO 19 SALT TAK"R CITY UTAH SUNDAY ‘MARCH 25 1917 HEEALD-KEPUBLICA- N COLORS OF CARS CHANGE NOW AS SUPPORT FRISCO SEASONS PASS FOR AD MEETING Chicago Club Unqualifiedly Indorses Coast Metropolis for Convention Plum Distinctive Blue Shade Features 1917 Models of Allen Classics GOODRICH ALSO HELPS “The automobile Inustry of this country has now reached a point where the color finish of a car receives the same amount of attention as that given the color of the clothing’ said C N Carruthers manager of the Motor Car company local Allen distributors yesterday "Just as brown suits will predominate one season while grays may take the lead another” continued Carruthers “so body finishes of automobiles Chat (during 1917 change be a heavy demand there will Feeling for blue cars the Allen Motor company has to the seattention given particular lection of a of this colorpleasing yet practical shade “Blue as a color finish for an automobile body has rarely ever been In the shade of blue great demand but as one of the color settled upon finally finishes of Allen Classic touring cars bids fair to become exceedingly popular among buyers of these cars which are now offered In the option of ‘Classic’ brown maroon or blue “It is well recognised among artists a satisfactory shade of blue for that an automobile or carriage body is one finishes to hit of the most difficult upon Only after a long series of experiments did the Allen company settle upon tly particular— shade of blue are now offering a blue lacking they the glare of the shades and yet with a richness lighter of tone not found In the very dark blues” Tire People Use Influence Inter-mounta- in With Boston to Obtain Co-operati- on March 24 —The Advertising: club of Chicago has officially gone on record as supporting- the claims of San Francisco as the meeting place In 1918 for the Associated Advertising clubs convention Wild cheers greeted this announcement made by E H Barnum of the B T Goodrich Rubber company at a meetof the San Francisco ing club at the Palace hotel at Advertising which over SOO members were present The announcement was in the shape of a telegram from President W II Rankin of the Mahin Advertising company of Chicago and read as follows: “E II Barnum 401 Mission street Ran Francisco — At our regular monthly meeting Chicago Advertising club decided to Instruct it was unanimously to me to wire and say you for our club that we are In favor of San Francisco’s claim for recognition for neat adverhas tising convention San Francisco and we Chicago always loyally helped likewise Your friend certainly do“WILLIAM H RANKIN’ "Director Advertising Club Chicago This telegram was in answer to one from Barnum sent on Monday asking Mr Rankin who is a personal friend of his to use his influence in lining up the Chicago club for San Francisco in 1918 Two days later came Rankin's in time to be read at Wednestelegram day’s dinner Some speed I This telegram has created unbounded in the hearts of the San enthusiasm Francisco convention boosters for the club has its memberChicago men high in among the councils of the ship Associated Advertising club and the Influence of suen a powerful organization will carry tremendous at weight the the Rt Louis convention when comes up for the vote question A letter was also read by Barnum from Mr Tibhltts advertising manager of the B OF Goodrich Rubber company Akron use stating that Mr Tlb-nit-ts his Influence in lining would up the Akron the Canton and the Cleveland clubs lor San Francisco Barnum also stated that he had been in touch by wire with F T Moore of the Boston Goodrich manager branch In an effort to get the Pilgrim association of Boston to dePublicity themselves for Ran Francisco clare Cheers also greeted the reading of Mr Moore's reply in which he stated the Pilgrim Publicity assosciation that had not as yet pledged its support to and that while any particular city President Porter or theno Pilgrim Pubto licity association had association the sentiment of theauthority voire lie himself unofficially believes that Ran Francisco should have the 1918 convention md that he would work toward Ohn Francisco - that end AUTO DEALERS TO HEAR EXPERT ON RATES PROBLEMS Just now two principal things are holding the attention of the automobile distributors ami dealers of Salt Lake —car and shortage there rates Believing that freight is a possibility of mitigating the Khort-igby action here and also lower freight perhaps getting the Intermounrates on machines tain Automobile Distributers' association has decided to make those discussions a feature of next Wednesday's luncheon at the Commercial club H W Prlckett manager of the Traffic Service Bureau of Utah and a student of freight rate conditions affecting this territory has been invited to speak and has acIt Is anticipated there will cepted be a record attendance at the luncheon Tlie trades association some Interesting features promises at the Thursday luncheon according to e the secretary Photograph of the ton and a half Jeffery track purchased by the city of Murray after severe competitive tests Pres- ident Tracy of the Tracy Motor Car company Jeffery distributors at the wheel set to stand makes The steepest hill-ithe vicinIts throttle and despite mud and was selected for ' the open AFTER proving severe tests a ity of Murray It was the mostability brakes load and the heavy ton and a half Jeffery truck has trials the hill located east of the Murthe the Jeffery pulled up overcounbeen purchased by the of Murray ray smelter- - This hill is one of the pulling of the hilL The top city city Murray for use in the city fire department steepest in the country Mr Oberg cil decided on the Jeffery truck after The Jeffery was chosen by the city was at the wheel of the Jeffery during witnessing the efforts of the five comof all the testa for council after it had won a number trucks and placed an ordercomsame with the Tracy The Jeffery was loaded with four- peting keen competitive contests with numerMotor Car ous trucks of other makes teen men ana three boys together wit pany The order has been accepted by the the Murray fire apparatus A very active Inquiry and demand welghin 3250 pounds and carrying three men for Jeffery and particularly the Tracy Motor company distributors hooked on behind when it started up big Jeffery trucks this district for Jeffery which drives on all throughout quad trucks and motor cars and the big the hill The Jeffery was the first four wheels is reported by Mr Tracy be en truck to make the trial breaking the of the Tracy Motor Car company Presitruck for Murray will route from the factory shortly road for the other contestanta The dent Tracy also stated that his comThe test for the Jeffery truck was truck with Its load was stopped In the pany can now make Immediate delivconducted by A Oberg representative middle of the hill in mud eight Inches ery on several Jeffery “six” touring of the Tracy Motor Car company in a deep and the brakes were set Then- cars which have Just been received in contest with five trucks of other Mr Oberg gave the big truck a wlde- Salt Lake car today I’m glad you fixed the dear It to the club" old tub I want to 9edrive ae je One Salt Lake woman looking around Auto Row for a car Iwt week objected to buying anseeinclosedshemodel said us” “Qur friends can’t “This is our first car and I want them all to know we have one TRY THIS OX YOUR FINDER the bore by the “Try multiplying and stroke by the number of cylinders find then dividing toy 2i and you will of the horse power” said the secretary state We didn’t find the horse power We found we had forgotten how to multiply fractions The question of which is better— a spring— cantilever or a is backgrounded by the question: Area we ever going to have any kind of Spring? “Looks as if the snow was going to March right into April Then we May have some nice days" writes H JreAll we can say to H J is that his marks are highly seasoned The garage man had wiped the car and the proprietor with a greasy rag was telling him in unprintable termp what he thought of him when a lady walked In listened a minute and then asked If he kept shock absorbers 2jg Colombos says DISPATCH from are being used to haul rode weren’t hogs If the"We’ve hog seen ’em right road hugnf they here la Salt Lake the value of motor Speaking of war zone Utah can fur“tanks" in the nish a whole regiment of chauffeurs if the United States gets into It si: The humorist in the little Ford was Willys-Knigcar behind a driving to his friend “Well" he said big turning “we have a big Knight ahead of us" Whereupon of course his engine died of the shock THAT FRIENDLY FARMER On the Lincoln highway came to pass A car and stopped —clean out of gas a rancher near The owner asked The price and was surprised to hear ADVICE TO MOTORISTS The roadside man say “fifty cents’ At which the motorist incensed matter what we you want to know (No Said: “I can see yea plainly can will tell you motor about your a Lincoln That you're :c ae se highwayman whether we know the right answer or not This department will cheerfully OR START "WHEN ITS COLD sorts of misinformation congive all roads and cars or will tell is Just as easy for a new owner cerning It to ease his car "through a wide garage young Jady readers whether or not cerdoor without denting the fenders as It tain automobile salesmen are married is to push a revolving door to the left Address Hi Speed Behind the "Wind£ £ £ shield and inclose a flock of The long winter hns been n blessing stamps) In one way— If boa prevented road £ £ je races Troubled — In Yiddish It is called a semi-elliptic- ht 2-c- ent £ £ $ WAlT MASONRY When winter’s melted Into spring and birds and next door neighbors sing and March breezes wail and blow that gay is the time of weal and woe for I must rise at break of morn to clean the valves and oil the horn and wash the mud from off the wheels and sound the motor for new squeals and wipe the and fill the blooming windshield cleanwhile I’m dotank with gasoline and and wife the this Joy of my pride ing my young life etands right around and says that she that is if she were me would do each task the other only ana when I rise in wrath and say: way “A hy don’t you cook the breakfast me with manner dear" £he looksInatvoice both cool and queer and says an hour ago — clear: “I had It done know by you always— spoil it don’t you late I think you’re mean to tinbeing later ker with the old machine Butuse the then I hear her say “I want to 1 self-commen- cer £ age £ £ Puzzled —No reason why you should not drive your town car Into the country if you wish ai Worried- — We have a cute answer and if sou fixed up for your question will send 60 cents (to cover thought expenses) we will mail it to you in a plain envelope —You must be dead above Chpmmy ears You ask what fuel a steam the uses car of course Why steam £ 3g Cazinkus —You can search us We believe that a cam shaft is a shaft that has cams on it but we’re not certain We’ll ask Bill Rlshel Frenzied— The automobile editor Is unfamiliar with3c Fords 9e Speaking of car fancies Back Door - 9yC EXAGGERATIVE LITERATURE BANE IN ADVERTISING Maxivell Manager Decries Overworking of Superlatives in Statements “Exaggeration and the use of super- latlvee in the printed aa In the spoken word inevitably react to the discredit! of the one employing them Yet some advertisers plunge on blindly overstating the merits of their product blatantly claiming all the superexcel- lence for their wares and then wonder their more that tor outsells them”conservative competiSuch was the statement made by Manager E A Charron of the Utah-Idah- o Motor company local Maxwell distributors Continuing he said: “Modesty and a Arm respect for the are qualities that are precise truth certain to command respect — partly through their inherent charm and partly through the infrequency of their use “Maxwell endeavors to means of a careful and convince by advertising of pertinent facts simple presentation We believe In simplicity for It is a full brother to truth and it begets conviction Moreover most of us are very ana prefer to listen to simple people we the language understand” MISSOURI DOUBLES AUTO LICENSE FEE! The Missouri has passed a bill providing legislature for double the license fees that have been collected heretofore Each motor car owner will have to pay around 810 a year instead of 85 the fees being graduated according to from 85 to 812 License feeshorsepower for trucks are rated by weight unloaded from 85 for 2000 pounds to 830 for a truck weighing 10000 pounds unloaded The clubs and dealer associations have been furthering the bill for these Increases They providing assurances that the money will have be spent on the state’s roads Antolit A White Truck Operates 96 Miles Daily Over Mountains Turns Unprofitable Mine Into Money-Mak- er by Solving Transportation Problem following remarkable account truck is equipped deposits a full load in a the performance of a White railroad car in a few seconds’ time in the transportation of ore “Loads average from 8 to 15 tons (Two comes from tlie Boston Montana Developing trailers are used for maximum load) Company: steel wheels avoid “Broad “Our White Track transports ore over tire expense entirely road from the mine to the raila “The performance of this truck has atroad The mine is 2600 feet below the level tracted mine operators from many surof tlie railroad dumping platform and the rounding mining regions who are interested road which rises and drops aver one moun- in the way it has solved a difficult transtain after another ascends at one point to a height of 2200 feet above the railroad portation problem” Tlie truck operates continuously in three Many mines which could not otherwise eight-liou- r shifts Running time for the be worked at a prof it because of the expense round-tri- p is six hours leaving two hours of getting ore to a railroad can be profiteach trip for loading dumping and greas- ably reopened with a similar use of White ing The power dump body with which the Trucks THE flat-rimm- ed le Told Funnel Should Contain Fine Sieve The funnel used to fill the oil tank should have a strainer In it of fine wire It keeps out any dirt very lint etc which would fall into the system and clog some small opening One such piece of lint might do no harm but others would accumulate there and finally cause clogging This matter of straining the oil is especially necessary with the type of lubricator using several small pumps as a small of piece of dirt getting into any one the valves puts that pump out of commission Immediately MISSIONARY REUNION Program Saturday Evening In Third Ward Amusement HalL The semiannual reunion of the missionaries and friends of the South African mission will be held Saturday 7 In the Third ward evening April amusement hall corner of State and Seventh South streets Frank J HewS lett Orson A Rogers D Vernon Shurt-llf- f Ralph Badger and George M Cannon Jr compose the committee on arrangements The will commence at 8 o’clock program of Hunter Manager SALT LAKE GITY UTAH - CHANGE IN vl r v 99 modem Like two railroad trains both el running over the same roadbed same under the same safety and efrails the ficiency the National Twelve Is an extra faro train with slight advantage in qpeed A difference in power is there but not enough to afall-ste- all-Pullm- an fect the popularity of either The Six is a highly developed Quiet flexible accommodations wonderfully egr of sumptuous smooth-ridin- g The Twelve if you want a greater volume of power and the fun of taking the ROUTE NOT TOBEMADE INlEWlTO THEN SELES MACHINE C B Stewart and Party See California Sights by Unique Pleat ’ ’ - - - - " r - f m 7-- " er 1 —02000 wm 200® mm ope Touring Bedaa 8JWO0 2400 2400 2000 2700 2650 S100 Randall-Dod- d L Auto Co Auto Bow Salt Lake ianaiLLLLSlWi - — — JU Wasatch 4560 Jd (L -- 1 E — U-UL j Follies Fads and Fancies for Milady of the Motor T last the shops are showing the and most unique article for rarest women drivers that has been found for some time Any woman who has driven a car knows the serious ofdamher done to the heel age e which is she has used the foot ii after car even on a very short brakes of her riae the leather covering of heel of the shoe is torn isoff and theInvariably ready alas! a dainty pair of boots aside because of the sadly to be cast heels disfigured turned To avoid this many have cozy wool loot the These warmers into auto overshoes though while in the car and are they wear answer the purpose they Is inthey with convenient and awkward so it we rea grateful appreciation that which ceive the dainty heel covering our boot shops are afedisplaying coats axe extra wraps andextent the SPRING to a great garments of the winter coats are the short military though long used with the sport suits One cloth loose model coat is In tan Lupine The front is gathered at the waistline into a narrow girdle and the back is full A narrow stitched belt starting under each arm crosses in front goes ties in twice around the waist and belted front when one wishes the coat in the back or the belts may be bowed take up their length up in front to worn loose There are when the coat Is white-rimmbuttons four large tan Is lined down the front and the coatmuch the silk A coat in with tan same model is in heather purple Bur-ell- a cloth and is lined with a deep lilac old-fashion- ed pfe ed £ $ suits of light colored cloths SPORT have the military short braided with black soutache braid with a gold thread running it Some are fitted without through belts or have belts to match others have the black woven silk- tubular sash of like those worn with dress uniforms This style of coat Is army officers summer furs as trim likely to doonl coats their emaxt aplines give the Short silk coats are very pearance made some being trimmed with fussily or raffles of long the C - ago pinked fringed £ £ £ SKATING compartment In which milady carries her skates on the ' Twins Six Roadster Phaeton Tearing Co from Page 1) van to (Continued across go through Provo Heber the "Wasatch range via the Roosevelt dam and irrigation project and thence eastward over newly made roads to Rifle Colo This road then turns northward and approaches Denver from the northwest being a little more roundabout than the Grand Junctlon-Salld- a route through the southern Rockies The latter road the Midland trail Is miles than the northern forty road of the longer Lincoln High association which goes from Ogden and Cheyenne The scenery however on the Grand Canyon route seems to have the more advantage slightly The Midland trails route statements to the contrary by despite sentatives of other roads will be repreable when the auto caravan passlatter May according goes to a through infrom the Colorado headquartelegram ters of the road association located In GrandCLJunction Merrlell the road’s engineer F for this district says: “By latter May this road Is in good shape and better other across than any road the mountains I can say withoutRocky reservation that at the season of any the when you propose your tour we year will have a road ready and fit for travel “The Lincoln highway is Z undersnow and by May stand still under you will find that it is not in the satin shape that our roads will be in" TOURS n" same wheelbase— same wonder-fi- d Equal in style —— new bodies same endurance— same easy riding—both typical National quality— in fact identical throughout with exception of the motors High Highway i - - ‘ ft A letter received by Governor Bamfrom F'C Merrlell road engiberger neer of the National Midland Trail association urges the Improvement of the Midland trail from Price to the state line Automobile tourists left 810000000 in Colorado last year and such Improvement as would make the Midland trail attractive to automobile travelers would result In bringing aninto Utah a sum reaching into nually the millions the communication represents Mr Merrlell states that little grading work would be required in the Improvement urged as the Midland follows the grade of the old Dentrail ver A Rio Grande line for a distance of 100 miles The of bridges over washouts and erection recis not arroyas ommended as owing to the frequent floods they would be subject to damage or destruction Automobiles and other vehicles Mr Merrlell says could cross the arroyas save when easily was a freshet If sloping conthere crete approaches were built The Midland trail unless improved it was said at the capltol yesterday cannot successfully compete with the Lincoln highway and other through continental roadways ’ '36 and 38 'S West Temple Wasatch 846 ‘vj?'on Commercial of Vehicles Motor America' Manufacturers Largest TWELVES Governor Bamberger Urged to Use Influence Toward Improving Road ? ? II MIDLAND TRAIL co-opera- ted O C Seventeenth Sueaemmful Years AIDASKEDON music songs "The consisting to see California la to go recitations on the typi- there byway and short talks an automobile see train scenes In sunny Africa Refresh- the country sellbuy cal car and then come the ments wjll be served and a fine time is back by train” All Interested in the South assured is what CL B Stewart secretary African mission- are cordially Invited ofThat assoUtah the State Wool to attend ciation believes and Is growers’ ho did what Mr and Mrs Stewart have just returned from the coast after a visit lastOVERLAND PRICES since January 3L Despite the fact ing that snow greeted bacbL their return he says INCREASED WITH as he is glad to be the winter in California particularly was unusually FIRST OF MONTH unseasonable Mr and Mm Stewart and Mr and N J Hansen Mr Hanson being Mrs The high cost of materials to- of the Sugar House Banking president Kether with the demand for care ' company tha seeing resulted in the increase of ' California plan of usingontheir has own ma: of another line of motor chine They covered some 2000 miles prices cars This time It is the Over- In the car taking In every point of Inland In the Golden state and driving terest Announcement was made by wire Mexico into from the Wlllys factory ’The roads are wonderful —California yesterday to the Browning Auto & Suppl y has been bonded for 817000000 to pay company intermountain distributhem and they are a wonderful astors for the Overland and Wlllys- - for started however set" Utah Is getting that the both direction’1 of the in Knight price right Mr Stewart Overlands and Willys-Knlgh- ts will that one of the J go up effective the first of the ' most interestingsays features of his trip month No details as to the amount was a visit to the San Bernardino fair Vof increase are given and the orange groves of that section The Browning company has Just He ' says the partial failure of the received a consignment ' of model orange crop In Florida andhasthe success 90 touring cars the California crop machines of brought light to the orange growers built on the same chasls used for great prosperity : coaafi-v of the the Country Club roadster 73 f - WHITE MOTORS COMPANY National Motor Car & Vehicle Carporadoa TnJfanspeftcr “extra-fare-Pnllma- al -- SOME Sam says he finds the Box car very easy riding over rough roads wonder If he means the Rio Grande £ £ While curbing gasoline we’d like to see ’em curb the price STRAIN OIL IS ADVICE 16-mi- highly A way to innovation is the the ice rinks of of a towncitycar the - latest Mrs W CL Graves of San designed Franclsoo by This machine which is hasbuilt on the regular stock chassis occuall the comforts of home for the and Is especially finished In old pants rose and silver with It is desk and a dainty equipped telephone writing Silk window curtains and floor carare of old rose harmonising with pets Interior finish and have been" the selected by Mrs Graves who specially is a leading authority on decoration of and who has chosen a wide beautiful fabrics of exclusivevariety pattern and special weave 8 8 coats are uelng made of KhakiD7ST pongee tussor and white siIn the now familiar “trench" coat paca model The buttons and belt buckles are of leather brass or white and thev form the only trimming pearl of the coat The mats are strictly tai-A lored and are very smart looking visor made of the cap with a leather coat material Is worn with the coat Silk or linen smocks will take the for young persons place of dust coats this year They are easily slippedmod-on and off and come in fascinating els for kid gauntlets are smartown woman WHITE who drives her car are stitched with They black are piped with black kid at the wrists and have white knitted woolen gloves to he worn inside Incidentally the Inner gloves add to the wearing of the outer glove The gloves qualities do not wash but have to be cleaned White fabric gloves are also much worn and wash beautifully Shoes will In-be of various materials this spring cansilk tops to match gowns cluding vas dyed in odd shades tapestrv and Thus only the other pliable materials leather vamps and soles require m who wish for an individual are WOMEN in their apparel sweaters In becoming colors and are having band woven sashes made for wear with them No two are made alike each one selecting these her own silks and pattern andwomen sashes are very smart Many Investare taking weaving lessons and a new model loom that is small ing in not so expensive as the old ones and can make not only their sashes Theysweaters as well The sashes to but be correct must be three and one-ha- lf yards long including the fringe and eight or ten Inches wide AUTO SHOW AT DENVER The fourteenth annual Denver automobile show opened last Tuesday e and ran all week There were twenty-fiva total of cars companies having accessories sixty firms and represented nineand tractor companies six auto truck |