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Show 4monday, Autos 1978imhm continued from page I nationwide sales last month stronger than 1977 was for us, and especially with the new slid 4.8 percent from February Concorde." 1977. AMC Corp. lost about 27 percent over the year. Only Tollstrup at Freeds blamed the bad weather, both in Ford showed any life, with a the eastern part of the counslight overall gain of 0.1 percent. Chrysler sales were cut try, and in Utah for Freeds 12 percent volume loss. But he by 16.6 percent. also said were running into Spartan AMCs sales mana little buyer resistance to ager Jerry Bybee said sales at the dealership grew 10 to 11 higher prices being chargedd He for the new cars." percent over the last year. attributes Spartan's success No hot merchandise to the fact that we are frankly a lot better than AMCs Roderick at Duaine Brown average dealership." Bybee blamed that dealer's one per- expects 1978 to be much PUBLIC NOTICE to the top its way purring Jag Look out Cadillac! Luxury car tastes are changing with the Jaguar sedans gaining in every lap Salt Lakers fancies are fast changing, it seems, from the traditional opulence of GMs Cadillac to more costly-lthe sleeker-a- nd Measured from February to February, Gerry Blacks British Auto Imports sales are 40 percent ahead of what they were a year ago. Nationwide, Jaguar sales figures are unavailable for the month, but the Wall Street Journal showed British Leyland losing 34 percent over the year. Jaguars sell in the U.S. for between $16,000 and $23,000. RE: London Commodity Options LTD Holding ground a Salt Lake Based Company A couple blocks away, Carleson Cadillac manged to match its February 1977 sales, but didnt gain an inch. Nevertheless, new car sales manager Terry Collingwood characterizes the demand for Cadillac as good and stable." Traditionally, he said, Cadillac has held about 33 percent of the high priced market, and I dont expect that to change." A Cadillac is priced around $14,000. you purchased sugar options from this company between April to November 1973, or worked as an employee or salesman, I would be pleased to talk with you. If Call Mr. Finlay 484-29- 52 ut tender. Demand high of Jaguar sedans. ine mand for the New Yorker Brougham, retailing at $11,000 and the descendant of the Imperial, is on the upswing. Were in a strong competitive position since Cadillac downsized its models," he said. Our only competitor is But there are competitors in the wings, hungry for the top slot in the luxury market. Kent Foote at Don Richards thinks the Continental is a likely con- i r r Lincoln Continental." Ive never seen the demand for Continentals as high as it is right now, and I think we may overtake Cadillac this year," he told the Enterprise. Foote noted Ric hards Continental sales gained about 20 percent over February 1977. The Continentals range in price from $11,000 up to the Diamond Jubilees Consistently strong Lastly, theres the elite of the foreign made luxury car market, the Mercedes Benz. Sales last month were up 20 percent over February 1977 at Ken Garff and son Robert Garff said, I expect this years growth to be about 10 to 15 percent." The Mercedes, which markets for about $20,000, has been a strong and consistent gainer ever since Garff could remember. Luxury tastes seem to favor size, and at least that part of the luxury market agrees with the ordinary car market. But a shift in consumer preference, from Cadillac to Lincoln Continental, Jaguar and Mercedes Benz could be in the offing. Time will tell if the forced down-sizin- g of the Continental, which will occur in two model years, will change that. $23,000. Foote contends the Continental is gaining on Cadillac because Lincoln has maintained its wide wheel base. Theres no doubt consumers are resisting down-sizinand I think this is especially true of luxury cars. Cadillac has down-size- d its models and we are the only major large luxury car on the market." But another beneficiary of the supposed competitive advangates of retaining the large size is Freed Chrysler. Sales manager Doug Tollstrup said de g, I ; r f cent decline on the lack of inventory in the hot merchandise." Again bad weather played a role, he complained, especially in the East. Rick Warner Ford showed a 20 percent increase in the year. According to Jim Lyon, sales manager, The reason we were so strong last month is because the consumer is beginning to get hostile about the across-the-boar- down- d thats being forced on him." Lyon says his Pintos sizing are suffering but the larger models are doing very well. I cant get enough LTDs," said Tollstrup. Resistance to down-sizin- g wras found to be prominent among luxury cars as wrell, Continued on page 22 Owei Wnght Iimwltes MAIN STREET OFFICE SPACE 3539 SOUTH MAIN, SLC New, Georgous, REDWOOD and BRICK Building Without a doubt one of the most attractive office buildings in the state. Leased at an unbelievable low $6.25 per square foot on a 3 year lease. Compare the benifits: GREAT ACCESS and OFF STREET PARKING- - Located minutes from anywhere in the valley. EXCERCISE ROOM & SAUNA- - Free to all building tenants. you to lease aim i f & i. ac, CIS Off Or an Audi, Buick, BMW, Chevrolet, Chrysler, Datsun, Dodge, Fiat, Ford, Gremlin, Honda, Jaguar, Jeep, Lancia, Le Car, Matador, Mazda, MG, Mercedes, Pacer, Plymouth, Pontiac, Rolls Royce, Toyota, Triumph, Volvo, Volkswagon. UTILITIES PAID - Except lights. AVAILABLE NOW- - Hurry 75 percent leased space left includes: - 2 office suite - $180 per mo. 1100 - 6 office suite - $570 per mo. 1900 - finish interior to suit - $990 per mo. 35(7 P.R. 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