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Show 3 OCTOBER 24, 1977 THE UTAH ENTERPRISE RESTAURANT Tourist industry is threatened by proposed rules, group says 350 So. 3rd E. 521-379- 4 LUNCHES Monday through Friday 11:30-2:3- 0 Though hackneyed and perhaps unfair, the stereotyped tourist clutching a road map in one hand, a beer in the other and all the while screaming at the kids in the back seat to quiet down they'll reach a service station before long, he hopes is probably an accurate one. Theoretically, they're people from out of state who aren't familiar with the area. Nine in ten will likely tell you they need big signs along the highway directing them to their destinations. The signs, in fact, are believed to be so important that a laundry list of tourist industry groups has banded together to detail objections to a set of rules governing DINNERS a Seven days week beginning at ia. billboards recently proposed by the state Department of Transportation. highway According to Thomas J. Billings, attorney for the groups which include several chambers of commerce, the Utah Innkeepers Association, the Utah Travel Council and the Utah Business Advertisers Association, the rules defeat the concept of tourism." Billings told the Enterprise a 1976 amendment to the Federal Highway Beautification Act (the one named for Lady Bird Johnson) permitted tourist oriented advertising on It was as good a freeways. time as any for everyone to do their house cleaning," Billso they got ings said, and proposed a set of together rules that would implement the amendment. Unfortunately, federal authorities hadn't been conPRICES EFFECTIVE thru Oct. 21ft OcL 3rd Third cut FILE FOLDERS w 3.85box White Special BOND 8" 14" 50m, 4.50m QVz A 11", X HOT DRINK CUPS .98c, 1.15c White Special DUPLICATOR 2V whit ADDING) 8i2"xii,,l3u50m MACHINE TAPE White Special ZEROGRAPHY 3.70dz 8i2"xir 3. 50m White Special MIMEO 8V2" x 1 1 " 3. 50m 6 ox., 8 oz. Styro Dixon Paper Center 1519 South 700 West Salt Lake City, Utah 84104 Phone (801) 973-681- 0 sulted on the regulations, and when the legislation, in the form of HB 111, reached Governor Matheson last year, he was forced to veto or face the prospect of losing some $10 million in federal highway funds, Billings explained. Matheson pledged then, however, to support tourist oriented signs in areas of economic hardship where frecivays had bypassed communities, Billings added. The Department of Transportation would adopt interim regulations to implement the spirit of the vetoed law until a similar bill, acceptable to the feds, could be reintroduced next year. But the rules they came up with, Billings claims, butchered House Bill 111." In a letter to Gov. Matheson, the attorney lists a series of objections to the rules: A limitation on advertising of services in areas beyond p would 15 miles of an not solve the problem of bypassed towns and would harm businesses in places such as Zion and Bryce National Parks. (The parks are located more like 45 miles from the freeway exits, Billings said.) Maintaining signs within only 1.5 miles of the nearest exit of a bypassed town was too short a distance. Billings suggests four miles and an exemption for signs advertising attractions in areas of substantial economic hardoff-ram- ship. Spacing requirements of 500 feet are deemed to be too The tourist groups suggest spacing the signs 1 .000 feet apart for reasons of aesthetics and readability. The size limit of 1,000 sq. ft. was too large. Billings advocates 672 sq. ft. to protect the landscape and make the signs consistent with industry standards. A ban on back to back and small. V-ty- should signs pe be d removed since signs are more attractive and double signs would be more effective in reducing the impact of freeways bypassing tourist areas. Billings told the EnterIf the state is prise. then its time it protected the industry." two-face- pro-touris- m, Crest Resources earnings up 100 percent Crest Resources, a Salt Lake based oil and gas firm, a reported 100 percent increase in net earnings for the fiscal year ending Aug. 31 . For the current year, the company showed earnings of $24,152 on revenues of $139,699. This compares to the 1976 net profits of $12,309 on $85,348 in revenues. In per share figures. Crest Resources earned 6 cents this year versus 3 cents in 1976. RESULTS. Hinckley Advertising, Inc. 300-Kearns Building Salt Lake City, Utah 84101 Telephone 364-211All Media Full Service Agency Member Utah Association of Advertising Agencies A 2 GQSQD(Sn6(9CSI!0o(CQGQ!ECD |