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Show Page twenty-on-e Deseret competes to publish story of Utahs Willard Marriott by Sheri Poe Enterprise Staff Writer Deseret Publishing Co. may be successfully competing with major Eastern publishers for a contract to publish the biography of J. Willard Marriott, a Utah boy who became the founder of the billion dollar Marriott Corp. According to the book's author, Robert OBrien, there is no doubt in his mind Mar riott will choose Deseret over Prentiss-Hal- l, the major competitor, for the job. Marriott has an allegiance to his homeland, the author says. To be published this fall, will detail the life of book the the corporate leader who, fifty years ago, opened his first root beer stand in Washington D.C. Today he is chairman of the board of a corporation which has experienced a 20 percent compounded annual growth rate for the last de- cade. Marriott was born on an Ogden sheep farm in 1900, the eldest son of Hyrum and Ellen Marriott. By the time he was eight, Bill Marriott e was working on his parents ranch, packing a pistol to ward off rattlesnakes. While he was attending Weber College, his leadership qualities were recognized during his freshman year, when he was elected president of the student body. As a junior, he transferred to the University of Utah and, upon graduation in 1927, bought an A & W Rootbeer franchise in Washington D.C., packed his gear, and moved East. full-tim- Having tasted bankruptcy (his familys sheep farm was lost when Bill was in his early teens), Marriott was determined to make his root-bestand a success. From the beginning he had visions of a drive-i- n restaurant chain and, seven years later, his was the first restaurant east of the Mississippi to offer curb er service. The A & W Shoppes, Marriotts Before: William Marriott before his single A&W Hot Shoppe blossomed to a billion dollar corporation. Hot Shoppe soon became a household word in Washington, D.C. and Marriott s greatest innovation, curb service, became the drawing card of his eatery empire. International in size. Timeless in styling. Engineered to be one of the finest production cars built anywhere in the world. What makes Seville unique? Interestingly, as a result of Sevilles electronic fuel first enterprise, grew along with the strengthening airline industry. Soon Marriott was preparing box lunches of hot tamales and chile for Eastern, Capitol and American airlines. The food remained piping hot thanks to the heated bricks packed around the lunches. Having established Marriott services, Bill Marriott continued to be on hand to satisfy the growling stomachs of pas- In-Fli- te William Marriott after SO years of business and successful endeavors in the airline and hotel industries. Marriott served hot food to passengers of Easter, Capitol, and American Airlines. He founded. Big Boy and Roy Rogers Restaurants and added 256 hotels and restaurants to his list of successes. had spread to markets beyond sengers as the airlines ex- over the years. Washington and the town panded boasted nearly 20 Hot 20 Hot Shoppes Shoppes. In 1955, Hot Shoppes. Inc. opened its first food Meanwhile, other facets service management accounts of the Marriott food industry in D.C., with contracts at Hot were prospering. Children's Hospital and Shoppes opened its first food American University. Not commissary to grind, prepare hamand shape Hot Shoppe long after, Marriott opted to in 1941. As Hot diversify his D.C. business burgers and cut the ribbon for his first Shoppes became a household word in D.C., Marriott exhotel, Twin Bridges Motor Hotel. Within 12 years, the panded the commissaries, Marriott empire had grown to soon to become the Fairfield 256 company-operate- d hotels Farm Kitchens, to include a and restaurants. bakery, ice cream plant and Hot Shoppes Inc. was butcher shop. changed to Marriott Corp. in By the end of the 40's, service the airline catering Continued on page 22 injection there is no carburetor. Thus, no carburetor maintenance. It is all part of Cadillac's quest for perfection. Seville combines international size, styling and performance with Cadillac comfort and convenience. And its available from a unique total concept dealership that offers you Cadillac, Pontiac and CMC Trucks. Total concept is fulfilling your complete transportation needs, sales, leasing or service see CLARENCE KNIGHT INC. CADILLAC PONTIAC GMC TRUCKS 570 NORTH MAIN LAYTON, UTAH 84041 LAYTON 376-344- 5- OGDEN 825-163- 4- SLC 3554193 |