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Show Page 4b The Utah Enterprise Review , February 16, 1977 Landscaping Contractors Honor Salt Lake Firm Sugar Industry Rote with Uncertainty Continued from page lb the Act for the first time in forty years. Demand Plummets r The year 1974 wa$ critical for the industry in more ways than one. Encouraged by rising prices, sugar beet and cane growers planted an abundance of their crops that year, hoping to cash in on the price boom. But the crops take about two years to harvest, and by the end of 1976 it became apparent growers had planted more sugar than consumers were willing to buy. By the end of 1976, was discovered about four years ago, and ever since, has eroded the domestic Amalmarket for sugar. gamated entered into its new partnership a year ago, and expects to start production in its new $45 million plant in Decatur, Alabama within the month. The major fear of sugar refiners this year is not their earnings ratios, as much as Millcreek Gardens, a Salt Lake City nursery and the growers' planting plans. If growers are inhibited by prospects of declining revenues, they may plant crops other than beets or cane, and in another two years, the market will be faced with a shortage of sugar. "Im-sur- e the market will eventually stabilize," Benning says, "but it may take years. The question is, can we last that long?" landscaping firm, has received two national awards from the Associated Landscape Contractors of America, at their recent meeting in Palm Springs, Calif. The prestigious Grand Award, the top award given in each region, was presented to Millcreek Cardens for their landscaping of the Ogden Temple grounds. In addition, they were presented a Merit Award for the landscaping of Pheasant- - brook Condominiums in Cen- terville. Both awards were presented by former First Lady, Lady Bird Johnson, guest of honor at the gathering. Also at the meeting, Vernon D. Smith, president of the landscaping firm, was elected vice president of the association. The Associated Landscape Contractors of America (ALCA) is a national organization of firms involved in the landscaping industry. after climbing more than 300 percent in 1974, the price of sugar plummeted almost as far as it had ascended. From a high of 65 cents a pound in 1974, the price fell to a low of nine cents. Also, in 1974, consumers reacted quickly to the rising price of sweets. They found sugar substitutes and learned to curb their apAccording to a petites. Fortune recent Magazine article, 1974 marked the first time in history that sugar consumption-decreased- . "But when the smoke of cleared," wrote 1974 had Charles G. Burck, in the February edition of Fortune , "sugar people were shocked to discover that domestic consumption, which had reached 103.5 pounds per capita in 1973, had fallen to around 95 pounds. To the astonished sugar industry, that was like being told that people were breathing less than they used to." Susceptible to the ruthless cycles of supply and demand for the first time in forty years, sugar processors are pleading for of the Sugar Act, or at least a similar type of protective legislation. "If we don't get some kind of legislation, the next few years will be a time of extreme stress," says Benning. "I can't say we'll the time and expense of interviewing dozens of applicants; you hired an employment service; they sent over dozens of applicants So, you (wisely) decided to avoid for you to interview. Swell. We dont like body shops either. Advance Careers was created to be different and we are different. Youll never see 90 of the applicants that we interview. Well send you only the three or four most qualified, as determined by personality dynamics, skill level, background, reputability, and personal commitment. Only then is your attention justified and essential. We pledge to advance your interests as responsible employee recruiters. Well handle your hiring in a confidential, nondisclosure fashion. You wont be plagued by drop-i- n applicants who hear about the job. close down; we'd probably hang on. But I would be An employment service should advance your interest. Advance Careers pessimistic. VI cant believe our national leaders would let the domestic sugar industiy go by the board," he added. To hedge against ded flating sugar prices, is diversifying its product mix. Last year it entered into partnership with American Maize Products of New York, to produce a new liquid sweetener from com starch. Called fructose, the sweetener is cheaper than sugar, and can be used in industrial baking, canning, and beverage bottling processes. A product of sophisticated technology, fructose guarantees it. Amal-gamage- Advance Careers, Inc. Advance 1399 South 700 East, Suite 4 Salt Lake City, Utah 84105 Telephone: 486-575- 3 Building Better Business with Better People |