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Show 1 . . The Enterprise Review, October 13, 1976 Page 5b AMC Pinpoints Utah for Jeep Ad Campaign concentrated advertising compaign utilizing Utahs two major daily newspapers and three major television stations is the backbone of American Motors Corporations new marketing strategy designed to give the Jeep pickup a greater share of the drive truck market in Utah. Mike Critchley, Western sales director for AMC, said the new marketing strategy from headquarters in Detroit, will concentrate on the durability of the Jeep pickup and AMCs buyer protection plan. Utah is being used as a test market, Critchley said, to help formulate national advertising strategy. AMC sales represent a 2.9 percent share of the Salt Lake City area new car The best sales, according to Critchley. drive product in the selling AMC A four-whe- four-whe- el el NOW AVAILABLE! Prime area is the Jeep C-- J series; the best selling car is the Pacer. Of the 6,162 drive units sold here during a peak month last year. Critchley said. Jeep pickups represented only .97 percent, or about 35 units. The Jeep sport utility vehicles, on the other hand, consumed 26.7 percent of that number (640 units). The sales director said AMC is aiming to increase its share to 8 percent of Utahs drive pickup market. The he has been toward said, present trend, drive pickups instead of sport utility vehicles. Since 1972 when drive sales were split evenly between the drive pickups gained nearly two, 10 percent and, now occupy 60 percent of the market of all four by fours sold in Utah. four-whe- el four-whe- el four-whe- four-whe- businesspeople in cities nations capital. Trade Centers are located in Buenos Aires, Sydney, Vienna, London, Paris, Tehran, area's market conditions, distribution patterns and trade practices. In turn for these services. the users must pro Seoul, Taipei and other key cities. Finish to suit client. Adjacent freeway locations. Call Gregory Gunn 486-391- 1 PRICE RENTALS, INC. el el al where U.S. Trade Centers are located usually in the 500 to 13,000 Sq. Ft. 7-- four-whe- According to a recent explanation published by the Department of Commerce, businesspeople may use the departments office space, audio-visuprojection and display facilities, telephone service, secretarial services and other basic facilities taken for granted at home. In addition, the Department offers a briefing on the away from home. The government facilities are available to traveling in South Salt Lake. el Commerce Department Extends Use of Facilities Abroad Exporters and importers doing business overseas may now use U.S. Department of Commerce facilities to help them conduct business while Business Park Office Space vide, in advance, descriptive literature on the products and company being represented. They must promise to describe what sales and agreements resulted from using the services. And they must pay a constribution" of $25.00 per day. Local business repre- sentatives interested 7b! Ilk A SUBSIDIARY 35 CENTURY OF PRICE INDUSTRIES CORPORATION ' SALT LAKE CITY, UTAH ' 84115 PARK-WA- Y H. Dougall Toyota Murray, Utah Being a car dealership, our buildings needed to be beautiful, as well as economical, in using the government services may contact George Blessing, director of Utahs division of the Department of Commerce. Citys Share of Retail Tax Continues Downward Slide Continued from page lb 1973, after Fashion Place Mall opened, the citys share of the county market dropped to 55.35 percent, and in 1972 it was down to 53.09 percent. Although the share of market has been decreasing, the volume, along with inflation (and with seasonal turns) has been increasing. But, for the second quarter of 1976, the difference between city and suburb retail volume was greater than that for any quarter since 1974. City retail sales volume gained by 7.3 percent, while that for the suburbs jumped by 15.5 percent, a difference of 8.2 percentage points. City merchants reported sales revenue of $346.86 million during the second quarter compared to an adjusted total of $323 million in the previous quarter. Suburb merchants re- ported sales revenue of $346.86 million during the second quarter compared to an adjusted total of $323 million in the previous quarter. Suburb merchants re- ported sales of $375 million in the second quarter com- - pared to an adjusted figure of $324 million during the first quarter. Integral Steel Structures did it The II. Dougall Toyota sales and service facility posed a special challenge - a priority on beauty and economy. This challenge was met. By virtue of the ARMCO System's modularity, an attractive combination of glass, block, and ARMCO Steelox panels was constructed. "They did a terrific job for us. Tony Hernandez II. Dougall Toyota -- INTEGRAL STEEL STRUCTURES quality construction, durable, flexible ARMCO's unique steel building systems make many component parts and things possible. precoated wall and roof panels allow quick completion... in any season of the year. Finish, structural strength and workmanship are guaranteed. Modularity makes expansion or alteration a simple matter. If time, money, and quality are important to you, Pre-engineer- contact Integral Steel Structures. ARMCO V authorized dealer Armco Building Systems ' INTEGRAL STEEL STRUCTURES 444 So. 300 West - 210 Salt Lake City, Utah 84147 8 Telephone (801) 363-885- |