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Show The Enterprise Review , June 16, 1976 Page 5b Divestiture Threatens Security If the oil industry is dismantled, none of our institutions, including the United States itself, will be safe," said Max D. Eliason, president of the Rocky Mountain Oil and Gas Association to a conference for communication experts in Denver. Purpose of the meeting was to consider ways to counter congressional proposals to require the separation of major oil companies in production, transportation, and sectors. Eliason, also senior vice president of Skyline Oil Company, Salt Lake, said dismemberment of the oil industry would mark the first time that governmental decree has dismantled a major American industry. Such action would be a tragic milestone in making the United States a socialist country," he said. The RMOGA president claimed that the free enterprise system has enabled the oil industry to develop Americas resources, giving us the highest standard of living in the world. Why destroy a refining-m- arketing system that has worked so well?" he asked. Eliason urged his listeners to educate Congress about divestiture for they know not what they do." He is it explained that often natural and useful for a company or person to operate in more than one phase of an industry. No lofty intellectual reports based upon theoretical assumptions can negate this fact." Speaking against charges that the oil industry is not competitive, Eliason explained that more than 25 other U.S. industries have higher concentration ratios than petroleum. The oil industry spokesman explained that even the largest major oil companies are still small, compared to the size of the oil industry itself. He claimed that it makes no sense to dismember companies merely because they are big, without taking into account the financial challenges which lie before them. Eliason warned that the oil industry must be left intact Carlson Critical of to rescue this nation from Deficit Spending subservient dependence on Continued From Page 4b foreign nations for fenergy. He rates to lean against Congressaid that we must take the sional spending, he said. power from foreigners to turn Illustrating Congressional our lights off and to stop our spending irresponsibility, industrialized economy. Carlson said that when they added an extra $18 billion to the Presidents budget last year, it added two percentage points to the inflation rate. This results in a loss of purchasing power of $210 in RMA Opens Bids to Advertising Agencies The Retail Merchants Association is taking bids from advertising agencies for this years anti-shoplifti- ng campaign. According to a spokeswoman for the Association, in May the Association received a grant from the Council on Criminal Justice for $61 ,000 to launch an anti-shoplifti- ng campaign. Last year's campaign was credited with reducing shoplifting by nearly 16 percent. PSC Withdraws Proposal continued from page lb utilities she added. Where to advertise, Holbrook ex- Mountain Bell would advertise plained in a later interview. If to increase consumption, the commissioners review Mountain Fuel would advereach case on an individual tise to conserve consumption, basis, however, they may she said. How would you determine whether certain regulate advertising of all kinds of advertising should be utilities?" she asked. She said she hoped" the paid for by consumers or by stockholders after the com- amount of time that would mercial has been run. That have been taken up in appeals is the vital difference," he and hearings about the prosaid. posed regulations was not a But Brinton Birbage, at- consideration. It was not torney for the Commission, considered extensively," she said in a later interview that said. the proposed regulations would not have imposed prior restraint. The rules would have specified which advertising costs could be passed onto consumers, and which would be passed onto stockholders," he said. "They would have regulated which kinds of advertising could be shown as an expense during the hearings," he added. During the hearing Holbrook had stated that control over expenditures for advertising was the same as control over advertising. Majority Decision Regulation Much other advertising is subject to regulation but controlled monopolies such as utilities are subject to greater regulation than others. Arthur Anderson of David W. Evans Advertising Agency said, for instance, advertising done by banks and financial institutions must follow strict guidelines regarding the language they use to describe interest rates. Makers of other products, such as Listerine, Alka Seltzer and even eggs, have been regulated by the Federal Trade Commission regarding the language they use in advertisements. But no other manufacturer is regulated regarding how much money they may spend on advertising and what the subject matter of the ads must be," Anderson said. He added most regulation attempts to protect consumers from deception or harm. Chairwoman of the commission, Milly Bernard, said the commission decision to withdraw the proposed regulation was a majority one, not She said the unanimous. commission thought that since fuel companies said they spent less than one percent of revenues on advertising, We felt advertising was being handled properly, and it was better to handle it on a Why Advertise case by case basis." Consideration was also Dale Zabriskie, director given to the difficulty of for Moun regulating advertising by all of public relations the Salt Lake area," he said. With no new tax laws, taxes will go up 21 percent this year and the federal deficit will be up by $50 billion," he added. Carlson predicts with no adjustments inflation will be at 10 percent by next year. By the end of 1977, the prime interest rate will be over 8 percent for sure". . tain Fuel Supply, said Mountain Fuel feels it has the right and need to communicate with its customers and the general public." He said 80 percent of the companys advertising is strictly about conservation or safety." He added, When the is consumer making a choice; about whether to use gas or electricity in a new home, we want to be in the ball game." He said he doesnt want the consumer to think the supply of natural gas is so short we will run out in 6 months. We advertise about conservation because we realize it We is expected of us. it as an obligation," recognize he said. Our Integrated Accounting System makes data processing work... at last. ' An Integrated Accounting System-t- he break- through that business and industry have been waiting for. All your business information can now be put into one package. All this information is available at the touch of a keyboard. 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