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Show Laundry Appliance Success Costs Show Decrease Value-Hom- e Story-Servic- e SAVE HOn AT IDAHO APPLIANCE and SP0BT SHOP'S ar Consumer Prices Indexes (100 -1- 957-1 959 Base) - Homela und ryjapp Ija ncejrna no fa .'Washep prices1 tcfa tmosffiS agoATheTcost fcfcon sumei furniturefand the. genera 5 CLOTHES DRYER A wage rates of all 1 service calls, while now kinds and prices of most pro- only one appliance in three needs any service at all durducts have continued to ining its first year. crease, the average cost of As a result, the cost of serhome laundry appliances has vice per year now is 63 per continued to decrease. The cent less than it was in 1959. of consumer price indexes show The average frequency automat for service required the average cost of an automatic washer is now 15 per cent less than it was in the While 1957-5- 9 are base period. There governavailable on no comparable ment statistics dryers, but reliable trade sources estimate prices have dropped ; about the same amount. Yet those figures, impres- sive as they are, dont begin to tell the whole story. For todays home laundry appli-in ances are so far superior both quality and performance to what they once were that there just isnt any comparison. the In combination wonderful new fabrics and finishes, as well as modern detergents and other laundermodern ing ingredients, the washer and dryer can, literally, do wonders on your did washdays. For example, with valid service calls those in which something was functionally wrong with the appliances. As high as 10 per cent of all service calls are unnecessary. They are for such in the instruction book. The industry is doing its part in reducing the need for valid service calls. You can help by not causing unnecessary ones. C G COOuCCll 'Custom Built' To Tour Exact automatic washer and dryer do I need? is a question that crosses the mind of almost every homemaker. Your own laundry hamper holds the answers. The kind of appliances you need depends on the type of laundering you do and the of your size and family. Here are a few of the important keys to waltzing through your washer decision: What type of age-groupi- ng much feel the dryness of the and even some clothes. 'Automatic dampeners and regular fabrics. Electronic dryness control? or damp-dr- y settings? These Yes, if you dont want to guess at time and tempera- eliminate clothes dampening ture settings. The sensors and ease ironing. inates ironing from wash-and-we- ar Washers And Dryers Excel In Durability How many cycles? This depends on the types of fabrics Automatic washers and dryyou wash frequently. If you ers now perform more operado permanent press and syn- tions better, faster and with thetics, insist on at least three less attention than ever becycles: regular, gentle and fore. With durability and re- now you know that there are skill- permanent press. washers engineered so One or more speeds? If you washfully that they provide hand do more than three loads a ing action as gentle as week, if you have a variety washing? are of fabrics, multi-speeautomatic And the modern can let you do needed. This permanent-pres- s its with all your laundry automaticaldryer, ironeliminates cycle, no more handwashing. the ly for forever and now ing Variable water levels? Perscores of garments and household items you can buy now in mit matching the quantity of finish. water to the' size and type the permanent-pres- s of load. Good if you do less It all adds up to not only.mare for more than full loads. for your money, but less of your money. control? basis On a You get hot water for dirty estimate one more it costs clothes, plus warm or cold to more wash and rinse temperature says 40 per cent washer automatic have your for synthetics and delicate it than and' dryer repaired items. did in 1959. However, durSpecial soaUng feature? By ability and reliability of home im- all means if theres a baby laundry appliances have A soak or preproved so dramatically since in the family. and 1959 that the amount of money soak setting for diapers works year heavily soiled garments you spend for service per now. wonders. is considerably less You'll find similar variaFrom 1959 to 1966 the avcalls service of tions in automatic .dryers! erage number use of Among your choices will be: during the first year for cent 58 per has declined cycle? Yes cent for Permanent-pres- s 73 and per dryers it means automatic automatic washers, according because of permn to an industryrwide survey. anent-press performance elim and items In 1959 each washer averaged ds Water-temperatu- re per-service-c- ic washers and dryers is down things as a plug out of its 66 per cent since 1959. socket, a faucet turned off or The figures cited are for a failure to follow directions all no-iro- liability also increased, there can be little doubt that the new appliances are the best values yet produced by the home laundry industry. In spite of this building-i- n of quality, and of such added-cod and items' as three-spee- d motors, automatic washers have actually declined in retail price about 15 per cent since 1959. This statistic is from the official consumer price indexes. An added bonus for homemakers is the fact that todays automatic washers and dryers need an average of 66 per cent fewer service calls than in 1959. This has brought about a 63 per cent reduction in cost of service per year, even though the cost per service call is up an estimated 40 per cent. All this adds up to more for your money when you buy an automatic washer and dryer and more for your money as they perform faithfully through the years. One of the reasons for this achievement, of course, is the design, st two-spee- cost-conscio- us PLUS EXCLUSIVE production and marketing genius of this appliance manufacturers. Another reason is the ability of the makers of NEW materials into appliances to improve their product and MINI-BASKE- lower costs. The principal material of home laundry appliances is Porcelain - enameled steel. steel, for instance, helps washers and dryers keep their good looks over their long for Famous Washing System Two wash and two spin speeds Three wash cycles Water saver load selection e Three wash and two rinse temperatures abrasion as washer tubs and dryer drums. At the U.S. Steel. Research at Monroeville, fabrics A T Tm Filter-Fl- o 4a Id It JitAlllAfl Only WITH JfttffcVftAJMVW TRADE near Pittsburgh, more than a thousand scientists and technicians work constantly to develop better steels at less cost for major appliances and countless other items. Before a manufacturer puts an automatic washer or dryer on sale it must pass a 'pro test that is far more severe than any it is likely to encounter in actual use. A typical test assumes that a washer will be used on 600 CHECK ALL THESE FEATUHES: 7) Up to 14 Pound Synthetic Clothes Capacity Fluff Cycle Three Way Venting High-Spee- d duct-reliabili- ty (Continued on page special-car- e Model WA 840D lives. It resists scratching and is immune to most staining and discoloration. And it wipes clean with a damp cloth. Stainless steel is used in trim, controls and in such places subject to heat and Center T an Happiness is Electric Dryer... Buy Now! Drying System Three Heat Selection Variable Time. Dry Control Friction Door Latch DAHO De-Wrinkl-er Safety Start Switch Counter Depth Counter Height Porcelain Enamel Dram and Top -T- PHONE 852-08- 85 APPIIMC OUR SERVICING PRESTON DEALER . - J. 18 NORTH STATE |