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Show mm : i THE CITIZEN ! BATTERY MARVEL OF THE AGE High Pressure Casings and Tubes Guarantee Tire & Rubber Company Salt Lake City, Utah Phone Wasatch 2222 The Electrolyte Separatorless Stor age Battery is the battery that marks the dawn of a new and better era In It is the storage battery world. handled by the Guarantee Tire & Rubber Co., 451 South Main Street. Ninety-fiv- e per cent of all battery troubles is caused by ruinous sulpha-tio- n in conjunction with wooden separators. Wooden separators become soft and pulpy, the plates pinch through touch and a dead battery is the result. Inventors and engineers have tried You owe it to yourself to thoroughly investigate this battery before you invest in any battery. Agents wanted everywhere. Battery produced the almost perfect battery-- - the battery without separators. And at last 95 per cent of battery troubles, worry and expense are relics of the past. Motorists all over the country will soon be told about the Electrolyte Separatorless Storage Battery the battery that does away with trouble and expense. NORWALK CASINGS Norwalk Casings, sold by the Guarantee Tire & Rubber Company of Salt Lake, are as good as Norwalk Tubes. Behind Norwalk Casings stand the same ideals of quality and hand workmanship that have made Norwalk Tubes so unusually satisfactory. The black Norwalk Tread and the snow white side walls, in both cord add materially to and fabric non-skithe distinction of the car to w'hich they are fitted. Far deeper than mere beauty, however, is the fundamental Norwalk quality of stamina stamina built into the casing slowly and painstakingly by d, the hands of skilled workmen. Stamina that can be obtained only in this way. Norwalk Casings, both cord and are made to render fabric service of the most substantial sort. They are made to plow mileage back into their purchase price until each dollar yields full value. Norwalk Casings differ from merely good casings in that they are built to withstand much more than the ordinary wear and tear of the road, and adjusted on a generous mileage basis; for example, on Ford sizes, 7,500 non-ski- d, miles. AUTO DEALERS ASSOCIATION We are all of us prone to underrate the importance of the automobile The dealer in his own community. automobile industry is the third greatest industry in the country. And the automobile dealer is the connecting link between this industry and the public the users of automobiles. Success in the automobile selling business is not won lightly. It requires integrity of the highest sort; that the successful it automobile dealer has won the com- plete confidence of his customers. For when a man purchases an automobile he is making a purchase second only in importance to the purchase of his home, if we judge by money standards alone. If we judge by service standards, the lot of the automobile dealer is far harder than that of the home seller. The automobile dealer must stand back of the product he has sold stand back of it despite the fact that it may be used by the veriest novice and under conditions over which he has no control. Doing business under such conditions is trying to say the least. No one will doubt the necessity for the highest type of business ability to bring such a business to success. That is one reason that of all the merchants in a city, your automobile merchants are, as a rule, the highest type. It was the National Association of Automobile Dealers that was finally successful in holding the war tax on new cars down to the minimum. This pre-suppos- We have in a Battery which every manufacturer has always wished he had. A Battery without Separators and without all the grief which Separators cause. A Battery without internal resistance with every advantage that such a battery can give. for years to make an automobile battery without separators. Such a battery would be nearly 100 per cent per feet. At last the Electrolyte Storage7 es association, by its own efforts, and because of the combined business ability which it represents, was able to place facts before Congress which made Congress open wide its eyes, and, for the first time, see the automobile as a necessity, and not as a luxury as it had always seen it before. Thats just one example of how a dealers association serves the public, and its a mighty important one. Ways in which such an association can be of benefit to its members are legion. Other dealer associations in other cities are of inestimable value to their members. They collect great masses of statistical information for their members; they maintain records, instantly available, covering motor vehicles registrations and transfers; they operate credit bureaus; they operate employment bureaus where any member can get in touch quickly with prospective employes known to be trustworthy; they prac-tic- e purchasing of ne-cessary supplies thus reducing the cost of doing business, a matter which reflects directly to the benefit of the public by reducing prices; their opinions are sought, individually and collectively, on matters of city government affecting the automobile trade in its relations with the public. Such examples of might be cited almost indefinitely; the scope and power of such an association is limited only by the desires of its members and the degreeof intelligent direction that is given its efforts. But perhaps the most important advantage of all is the good will that such an association promotes. It is impossible for competitors and trade rivals to hold wrong opinions of each other when they all get their knees ve V. -. , |