Show y it — Everybody agrees on the importance of protecting dairy farmers through fair and constant V prices '( Actually it is about the price YOU pay for milk ' ' found that if the store price of milk should go two cents or more per quart below the price of milk delivered to the doorstep store sales would increase — and doorstep distributors would be in danger of losing customers Utahfs Milk Study Committee REAL PROBLEM THE BETWEEN THEN A BATTLE IS TWO KINDS OF STORES VS DOORSTEP THESE DISTRIBUTION - As Safeway testified to Utah’s Milk Study Committee it is Safeway ’s policy to sell milk at the lowest possible price — through stores only Safeway customers pay cash for milk and carry it home This kind of distribution saves the cost of small deliveries saves the cost of handling hundreds of small credit accounts saves the cost of credit absorbing losses milk buyers are entitled to these savings — because they earn them And they'll get them so long as the price they pay for milk is not "fixed” by agreement or law IS SAFEWAY THE ONLY DISTRIBUTOR CAN GIVE YOU THESE SAVINGS? THAT NO! Any milk bottler who wants can concentrate on the "cash and carry” method of store sales of milk — and many do in many parts of the United States — can have the same kind of low-cooperation as Safeway Many borders like to distribute milk to the doorstep So instead of making one stop and delivering hundreds of quarts of milk at a time they make hundreds of stops and deliver one or two quarts at a time Many customers prefer the convenience of this more costly way of distributing WHEN STORE MILK PRICES GO DOWN TOTAL MILK CONSUMPTION GOES UP This has happened time and again throughout the country Everybody recognizes that an increase in milk consumption would benefit all Utah Producers would gain because they would sell more Grade A milk And Utah’s citizens particularly the children would get more of this essential food for good health And it is high time for milk consumption to take an upswing in Utah The Utah Farmer of June 2 1955 stated: "The market milk consumption per capita last year in Utah was 184 quarts and the minimum needed by every adult is 273 quarts or three glasses per day” works doily with cod for thousands of Utahns SAFEIVA Y 885 Safeway Uuli and salaries 171 Utafcas Safeway wployeei r leaved $354187637 in 1954 awa 16863 shares pmhsd &e feSowinf of sfak in Safeway (Hah predacts in wages Stores it T9 54 milk But consumers who want to buy their milk from stores should not be prevented from getting the Milk savings possible from this kind of distribution bottlers have no right to insist on an unnecessarily high price for milk sold through stores — to help pay for doorstep delivery Some distributors seek to protect these high prices — and profits — by fixed resale pricing ’ THAT'S WHY A "FIXED" PRICE ON THE MILK YOlJ BUY IN STORES MEANS A HIGH PRICE who represents 30 milk producer Utah’s cooperatives throughout the country testified to x Milk Study Committee that where the retail price of milk 'is fixed it has invariably been fixed too high Mr Such Stuart Russell prices protect doorstep delivery from the Jiimate competition of lower cost store milk high fair and 1 distribution - - - - - — - WHY SAFEWAY IS PUBLISHING THIS STATE: Safeway was born in neighboring Idaho stake in Utah and a citizen's concern for Utah's have a We big g We believe we have a responsibility to the public our employees suppliers and stockholders to publish the record of our testimony to the Milk Study Committee f Watch for these reports in this newspaper |