Show c. c EPHRAIM P f M l AND IND THE THIRD TH LOAN LO The he Third Liberty Loan must t go go over o er the top It must do dot 55 t t this this thi in the em smaller lle cities and andt 55 t w tf f towns as well as in the metropolitan metro- metro I politan cities It must do do this i 4 J k- k 55 without the banks of the nation l h having ving to finance the greater t. t f p part rt of the loan The money it MUST I r come from the general 5 t 2 public 55 55 r The p people ople of each coch community 55 must must f feel e this necessity e ty f far r. r more moret 55 t than they felt it in III in either of the ther r previous evious Liberty Loan Lon campaigns and th the press the sentiment sen sen- lw y tt OIt that will put this loan Joan t through Display y a advertising is eisen- eisen to this result and the pub public 5 i. i li lic the lid the business and profession profession- professional it al nt men the social and fraternal 55 organizations the fa farmers mers peo peo- 4 m 7 every class will class will eo co oper cooperate oper- oper i ate te with the press in in providing t th the for th thus this ad t J space s necessary 3 s Government departments in- in i i 1 eluding Deluding the Treasury depart- depart that the V ne pap pap- t. t ersin gi giving freely of their news T S y 1 and and editorial space are doing a tl L.-tl their full e share The public has x demonstrated i its t s willingness 55 throughout the the United States to r A 1 operate co with the newspapers 55 sand and nd th the government government by purchasing purchasing iI ing the h advertising space ace that i is is v needed to promote the sale off of f Liberty Wan Bonds when the f people are are shown h the need for forra 55 ra i. i such uch ad advertising ti Ephraim must go over Hover the ith subscriptions t to thin thi Arh f i loan au M MUSE MUSi US r win in an hol r hoa-r r t flag lud and in order order ld io Ui do du this ev everyone ev- ev r must lend a hand in cre- cre acing tirig enthusiasm s- s |