Show SEEKS TO REDUCE COST OF LIVING American Society of Thrift Is Jt Growing Organization LESSEN USELESS SPENDING Points Out Products For Which Large Sums Sums- Are Needlessly Expended Every Year Year Holds Holds Holda That Extravagance Extras Extra's Is la Principal Cause of Advance Ad vance In Prices New v York have YOlI Have the American people peo pee pie become nation a of or prodigals and spendthrifts ts It has hus been the custom of many Americans in lu bewailing the high cost of of living to place the blame on the trusts the thrill tariff or some other agen agen- c cy Of late however there has come into public notice a body known as the American Society For Thrift which individually and collectively declares that t the high cost of living is not so much chargeable ch to trusts or other agencies as fis to the prodigal and spendthrift spend thrift spirit which b has seized the people people peo pee pie of this tills country generally speaking One of the leaders loaders of the society is 11 Governor nor Cruce of Oklahoma So serious in the opinion of the members members mem mem- bers of this society has the situation that a measure Is about to be r r v Photo by y American Am Press Association GOVERNOR n CRUCE OF OKLAHOMA LEADING PROMOTER OF THRIFT SOCIETY In III congress to be known IUS as n the Clapp bill directing President Wilson to foreign nations to participate participate par pat te in an international congress of ot thrift to be held at San Francisco i year ear dur during ng the Panama Panama Pacific expo exposition for the people of ot other countries J than the United States have also developed a spirit of ot prodigality Cicero In earlier clays days said Men fen know not how great a revenue re Is fru fru- In later times Bismarck the theIron theIron theIron Iron Chancellor declared that saving goes before security happiness and good citizenship The members of ot the Society For Thrift believe that these sayings still hold bold good today t The plain fact of the matter said one of the tho promoters of the movement is that extravagance has become almost al most must more than a national habit among us Self indulgence the tile natural child of extravagance has ha walked hand in hu hand nd with our readiness to spend pend money money mon mono ey a readiness which has hns become aa au obsession with many In their craze to outdo their neighbors These people crave tI luxuries which th they are well aware wl are far beyond their means menn but which they persist In obtaining because be be- cause enus of ot their person personal l vanity or a adt d de desire sire gire to 0 impress impress' others And not only has this thi spirit grown rown In late but it is tremendously years 1 fast increasing We ate ale a n money I spending mall mail people We accumulate I money and aud Yo vv yve throw It a away way An expert ex expert I pert per says that we are now DOW spending the tremendous sum of or yearly for chewins chewin gum alone alt ne' When one considers the Ow great number of per per- sons goir- vho who chew gum hum and notes S the amount of advertising resorted to bygum by bygum y gum manufacturers this estimate seers seems I not riot Improbable For soda water and other I J toxic drinks our bill in the tle e United States has bas h in a 11 single h year sear amounted to As far back bad even na t 1903 the craze for spending money mOlley was J upon us us fur for in fu that year Jear we spent pent In to excess of for tor automobiles and this at nt a time when tb the automobile automo bile blip Industry was still in iu Its Infancy Since t then hen this single item HeD has hus reached Into the hundreds of nr millions Ill In the S n twelve ne vt ve e months of If tOO 1310 1805 too the 1 people of the United States ate candy and confectionery that cost 87 47 K money ElIou enough h to build a string of inland 11 ter nys up liP and down tho the thoA rd The value of ot diamonds dia A Atlantic Atlantic- seaboard Inn moods monds rings Wit watches gold chains and similar articles e s ilm mounted to o more than I twice I he the cost of constructing lIn the Panama Panama Pan Pan- ama lIna IIII I. I In lu I IOS S. S before the wave of tion had bud nn advanced ed to tos Its present point the sum simm of or was expended expend expend- 4 ed In thin this country for Intoxicating 54 drinks of ot which amount 1138 was spent for whisky and other distilled distill distill- I II i i I ed spirits Imported and domestic while the till bill Dili for tor beer an and other malt m was Three Ihl e r before e tT ig pl ut cha rs twelve 1 eJ tc e-tc j for tor CO and snuff n in h I t r r |