| Show 8F - Sunday December 7 1986 The Salt Lake Tribune Cable Subscribers Consider Programming Quality Same as Ever By Annette Haddad United Press International Calif Although more than half of cable television subscribers also own videocassette recorders their viewing of cable programming remains about the same according to a nationwide survey The survey of 1000 households also revealed that a majority of subscribers think cable programming has not gotten better but has also not gotten any worse during the past year During a news conference Susan Delzell president of OnTRAQ the service that conducted the survey said the computerized telephone survey was developed to aid cable operators m providing better service to customers “With the value of the individual - ANAHEIM onitoring subscriber approaching $2000 it becomes increasingly more important to know what’s on his or her mind” she said of the amount some cable companies are investing in service per subscriber "Now operators have a quantitative yardstick they can use to measure how well they are serving their customers ” The survey was conducted last month asking subscribers about 20 different questions about their viewing habits The biggest complaint from customers was telephone service with 44 percent of the respondents sayng they had difficulty m reaching their cable companies by phone However more than half of the respondents 53 percent rated cable ComputerLand’s private-lab- el done can do anything an IBM AT or XT computer can do — IBM at 75 to 85 service compared with other utility services such as gas and electric Subscribers seem to be divided about choosing and paying for additional channels rather than buying one basic service that includes more channels for a higher price Nearly half 48 percent said they would rather pay for channels separately Nearly half of the households 44 percent also said their cable service was a value for the price while 30 percent thought it was a value About half of the respondents 51 percent said it was a fair business practice for cable companies to “scramble” their signals to prevent piracy while 41 percent said it was an unfair practice Fifty-eigpercent of the house fair-to-po- video-c- NEW 1986 JEWELRY 110 Necklace Rings 14 12 1 mained the same over the past year while 26 percent said it had improved and 16 percent said it had THIS HOLIDAY SEASON GIVE YOURSELF THE GIFT OF A LIFETIME Ties go out of style Appliances wear out Electronic gadgets tall someapart But a business degree troin the University ot Phoenix is thing you can use foiever Whether it’s our highly regarded MBA II be program or the Bachelor’s degree in Business Administration you oh equipped w ith the kind of know ledge and skills you can use on the while awav And career enhance picturlight your opportunities you'll the davs to come ing youiselt tor greater managerial responsibilities in Classes meet one night a week are taught by seasoned business pmtessionuls and are tor adults only Take a break from the holiday madness and give us a call One ot our University Repiesentutives will be glad to put together a package tor you that just could be the best thing you've ever tound beneath the tree’ Our number in Salt Lake 4 City is EAGLE GOLD COIN SIZE More than half 53 percent indicated that cable programming had re- holds surveyed said they owned recorders and of those re64 percent said their cable spondents viewing habits remained about the same 16 percent said it had increased and 19 percent said it had decreased assette 263-144- The j jy t ®Universityof Phoenix V OZ the price vy BUSINESS VULK June 30 1986 ORDER NOW CALL (801) ' r JWI lie In J& ( versus kc c litcvl t tin vdlcyes Ml Sell Is Ilhnis t filial smk atu ith c 262-645- 1 Besides being a high performance IBM compatible system the ComputerLand BCHX's unique modular design makes it easy and inexpensive to expand modify and service CMS For example change it from an IBM I’CXTcompatible to an IBM Al’Tomparable system simply by changing components inside the system box Backed through hundreds of ComputerLand stores nationwide After years of selling computers now we’ve proudly put our name on one1 MURRAY: 6602 S State 266 5600 OREM: Carillon Square 224 2608 56a 44 6 SALT LAKE: 20 U 200 S (near the Salt Palace) G Don’t hesitate another minute Call us todax We’ll give vou a warm welcome help you word xour ad explain Come on! 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