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Show Bad Flaror Aside, Vine Coolers Present Lesson in Adrertisinbr Boston In the local hie if nit dollar of ikon, tie A k an med., stit'T statio, arra.:, of b"ttles the Nelling floor the ratta., Gr at nild dominates the desert at Giza ,it,1,2 In A. monument to power of admoth( behavior in the ertising iimmunicat age. this vast pile Of A ai 0 CUI:rd jJ nnght avesome That it LAS dis- it, . display of distre-sed- dusty, No America Of t.lift imported F v..n!!- - problem, right Terrific dealer and distributor margin Exempt from the bottle bill MImmiim capItalizaLion Sensational tax benefit 1 errential cash flow Never mind that it tastes like mouthwash To be fair about it. Ernest Julio didn't invent the stuff But they invented Frank & Ed, or. rii,)re accurately, their ad is mar ketmg hisagency did The tive It may astonish some readers to irarn that Frank Bart les & Ed James ate in fact Erneq & Julio Gallo in disguise or at least their agents. In case you do not follow these matters, larMit flIC to to port that Ernest & Julio are the world's largest producers of wine. They also may be the worlds greatest environmentalists. having evicted horned toads, Gila monsters and rattlesnakes from thousands of acres of the California desert and graced the ensuing landscape with grapevines. Some people like desert. I prefer ineyards. Gallo wine is a good product As America attempted civilization after World War IL the brothers Gallo participated hugely in the growth of the table-win- e industry, enriching not only themselves but also the social felicity of the nation and by example. thousands of lesser V ntn ers who benefited from the Gallo-letrend But they had a problem. Between aut,-,orize- ret tory Buck-cannon- h n rrrit-- ri of the president Bank Fi trir harrar The dent John F. Kennedy was humiliated by Nikita Klirushchev. What summits do produce in abundance is made-for-Tsoap opera. There was Jimmy Carter in Vienna signing the SALT II arms control treaty and bestowing a kiss on Leonid summit meeting between President Reagan and Mikhail Gorbachev seem to rank right up there with mom, apple pie and the Cub Scouts? Did they accomplish anything, really, at the first one in Geneva last November? Where did people get the notion that summit meetings are the best way. the only way. to conduct superpower relations? Public discussion of the current standoff over the Nick Daniloff-GennadiZakhProv cases and in has focused alinost entirely my view distortingly -- - on the question of what it all may do to prospects sumfor a second mit. Over and over. day in and day out, we have been hearing and reading portentous warnings that the blowup might jeopardize chances for an early summit. The unmistakable presumption in all this seems to be that another summit is not only desirable but vital. crucial. But that is a presumption definitely open to challenge. An honorable and acceptable solution to the Soviet frame-u- p of Daniloff, in fact. strikes me as more important right now than another summit. Summit meetings often accomplish nothing or next to nothing. Some do more harm than good. as was the case when an overconfident l'resi Brezhnev. The treaty had been negoti:lted before they ever laid eyes on each other. and they could just as easily have signed it at home and exchanged copies by Federal Express That would not. of course. have given them all that time on the worlds TV stage. But, in retrospect, maybe they'd have been better -- ft doi.7 it by mail instead of on television. Carter was never able to get his treaty ratified. and he came to be haunted politically by the kiss he planted on the guy whose troops shortly thereafter invaded Afghani- U.S.-Sovi- y Reagan-Gorbache- v stan. Daniloff-Z- When you ask the people who get all giddy about summits and Washington is full of them why, they usually wind up resorting to the argue ment that there is nothing like encounters between heads of akharov face-to-fac- state for solving the worlds prob- lems. Last November in Geneva, I sat there for days listening to reporters endlessly asking Reagan's spokesmen to describe the "chemistry" between the U.S. president and the Soviet ,. , t hiecanie J. suspcct and does Ed. hut M,,rn,i tdkes an occasional matinee at the iiiotel over tl Fk. Creek with, you passed it. I rLirk BarCes And she tells her husband the banker, what a 111Ce guy Frank is to help her brother Ed get his feet iin the ground Frank-- line of credit at the bank was doubled the day after Nlyrna returned from a week isiting her sick sister in l'deropins , - 4 tt'..3' .::' "1, . t - 4'. : IA rs, 'f4 -- Just simple country folks. oih real, down-homNmericans l'T Barnum, are you 11,tening. in that And. boy rogue's gallery in heavt does it sell wine coolers The implications for politics are staggering There really is one born every minute. People really do like to be gulled. e Communist Party general secretary. The whole point and purpose of the summit. the ludicrously tiresome questioning suggested, had to do with how Reagan and Gorbachev reacted to each other personally. Well, first of all, if that is all a summit is about, there's not much reason to hold one. And second, it is ridiculous to think. or to lead a nervous world to think, that the future hangs on the "chemistry" between two individuals talking at each other through interpreters. Much of the current fretting over whether and when there might be another summit has related to the nuclear arms-contrnegotiations in Geneva and Reagan's chances for achieving a new agreement in that area before his time in the White House runs out. : 7F I . 4 -- -- , l',It' ,,-- A I , 11 i i I Id) ---- t k, ' Y 111 t,' R l' 10 '",,,,.. rjt II .tt I - 't tit 'a nt t't 't diseases. am more than tired of being bombarded via the media with propaganda. I, for one, BELA PETSCO Provo Fortin) Rules Soon. A man who can open our eyes to the precipice we're staggering toward. and the potential abundance and comforts we've strayed from Who will be this man? Tell me. where is he? Or am I being too childlike in my quest? JOSEPH NI DILLON Rights. Wrongs am not a fan of Carol Pearson.s I find most of her work writing rather sappy yet I believe Pearson has the right to write whatever she wishes. It is obvious her latest book about Gerald and herself falls into personal-historthe reminiscence-memoi- r category, probably written as an act of catharsis. From the Tribune's Aug. 24 review it is also obvious the reviewer did not read what Pearson wrote. The reviewer wanted to read an book,- a book in which new one could "learn" something about gays, AIDS," a book of "a couple facing major issues of our day." It is a cancer of society that. unfortunately, does not go away. Some have had to deal with this firsthand. as Ms. Pearson has, and I believe she was right to gloss over the sordid details of both homosexuality and AIDS. I y issue-packe- d Public Forum letters must be submitted exclusively to The Tribune and bear writer's full name, signature and address. Names must be printed on political letters but may be withheld for good reason on others. Writers are limited to one letter every 10 days. Preference will be given to short, type ritten (double spaced) letters permitting use of the w riter's true name. All letters are subject to condensation. Mail to the Public Forum, The Salt Lake Tribune, P.O. Box 867, Salt Lake City, Utah c , - nt . . - tit a a It "C ,,' , n (J!I4 In it n n mit I,crc (plick,111,11 t. t I create Carl T. - and don ,f know how t spoke heve to r,n a lOn 1,y , riht bo It oriticied ilo ou:d vs lethal kk A more fatal Some ,, - " '','"'-- ' ' r'7,r ", , , '- 4.'1'.:-K-- ' Ath ,77...,,.,,;,, A- , ' ' ' t, , , k , , ' 1,430 ,or 'ft4 , t l''. i , 'le loic,. 01 - 311,.c S';Irk ,,,t k.et 1 ,,,,0041C.r4r . ,.. Ste 1 'IlkeN.,,,t,r ' ttywr , provements and personal property with the collection of substantially higher revenue from land values. By making the transition gradually the jolt to speculators holding highly valuable land would not be too severe. However, the incentive that will appear for producers who employ labor is needed and should not be too long delayed. A tax is already in place so no new tax is called for. But, if left in its present form. increases in the property tax should be as unthinkable as sales-ta- x or income-taincreases. EARL A. HANSON Executive Secretary Intermountain Single Tax Association Al 0 V 1.1P i.,,,',f , ii I '4,4 4 ;.',.4 , k 'NNa1 ' .,. L - 4't:t , it ' ' '''' it.'. " - - e so, ne I ''Il - lit J,,w,e,ts, k l, 4 ing to rqrst hmn Those are questions for rlues. Eut they are legitimate questions for lice newsmen. American consr rya tives who seek to lumt where free journalists can be. or what they can write. are also destroying the right o; free journalists to ask the key ques tions anywhere , ';1 ' 1 4 0,,,'- military , , . ke, w nation is power ,,ipable bring.ing about the do struction mankind. No journalist. friend or foe of the Soviets, can add or take away from that legitimacy.- Where the Soviets lack legitimacy Is in the very area where Amen( an conservzitives move foolishly to do danger- by fighting the idea that hon ()Fable go ernMentS MUM yuId tO free flow of ideas and information ts, any tree and Amung the So aggressive journalist is a "spy- because he oxants to know things that Soviet bureaucrats don't want tbe outside or inside world to know: Is the Soviet wheat crop failing? How many casualtie; is Russia suffering ma Al ghamstan every month? What new weapons do the Soviets have? How secure is Gorbachev. and w ho is try- Nome , ' leitim..c communist-rule- con,4Tvat.c-coine-iate- ,,, IP ' are 1,ICa, Cir,11 than oin, non of terrorism if we ignore the real causes and focus on simplistic talk about "publicity... We are in for some devastating shocks if we pretend that Daniloll and other currespondents in Moscow "give legitimacy- to the Soviet ern s.,' -- tho Soviet state that der Ives from the fat t that this spacious. populous, 1,4 - ' iv' ' '' As for the ii I)t )t A' -- , tw io believe that, in their car; of nauonal poc er. thQ aro doing, the right things, ind thus should tilt allow themselves to be cnticized. This White House and Justice Department include a lot of elected officials and bureaucrats v, ho hold the same view, and would like to muzzle the media So, to try to discredit a critical press, they throw out the patently absurd claim that ten orists do their bestial deeds mostly to get space in our newspapers, time on our networks. Who is so foolish as to believe that two men would give up their lives in the murder of 22 Jews worshiping in an Istanbul synagogue ith Just the aforethought of getting publicity? We shall never come to grips with this tiLtrageously frightful phenome -- F an It()N ,o ,,! t;A panel last Friday at the World Media Conforenee sponsored by a group founded by the Rev. Sun My ung Moon I was not surprised to hear efforts to blame the A men-capress for an upsurge in terrorism. or assertions that we ought to get Nicholas Daniloff and all other American reporters out of Moscow because their reportage gives worldwide credibility to the Soviet Union, or even calls for "a bit of on the part of the American press. Conservatives are supposed to stand for the -- Freservatien" of the old and great American institutions of liberty and justice. How remarkable that so many of them, in their1 frustrations, are now willing to wipe out the underpinnings of American democracy, Did the conservatives at this conference sound like Thomas Jefferson, writing to Lafayette in 1823 that "the is in a free press only security because) it is necessary to keep the waters pure?" No, they sounded like echoes of communist leader Lenin who said in 1920, Why should freedom of speech and freedom of the ess be allowed? Why should a government which is doing what it be I and that we coull strike the kremlin mortal blow by recalling all American journalists. The first icalay is that Soviet leaders who stili cling to Lenin's ideas about the pres, would probably be happy to get a:I American correspondents ont The may not tell the world enough. but they reveal more about the So let so tetv than the KrerMin wants known pre. When they start trying to blame this country s free pi us for national and international pr oblems that they helped to to solve About the Press n other dictators? But if they don't. that's OK, too. We might not even notice. Going to the summit is certainly not the only way to do business. And it is not necessarily even the best way. -. S 4.? 10,0,,,,ohis.0,0,,,,001.geN,4YINavolviotoA,miltwometrIvooPer''''' of 50TooFF To .4, ' 6; FRESH WATER PEARLS. FALL PERFECT, ANYTIME PERFECT GIFTS. e x thit The scenario is a familia perfect- - gt rvIciybe s ,innr,q.,,fsan,d occaiol. shocd choicefrT;h,,Ater It Pound of Cure more oncr! 7,i't trle The nerfi,ct (r.)me, to a, piTarHS I've figured out how we can solve this whole mess between Salt Lake County Animal Services and the Un84110. ban the use of iversity of Utah pound animals totally in research. If the law said no pets could be used, the Split-Lev- el U. would have to buy somewhere else and Salt Lake County Animal SerRodd Wagner in his Sept. 10 colvices could continue about their busiumn looks at the need for more monproviding shelter to lost aniey for education. He concludes too ness quickly that the answer lies with mals. "new. not-yEleven states have adopted such a tapped alternatives." Ile then examines the state lottery law and research continues in those and a head tax. states. Of the three states using the Mr. Wagner has ignored appeals to largest number of animals in research, two prohibit the use of pets. the Legislature to examine the split-levSince pound animals comprise less property tax. In the form that such a tax is urged. the local governthan I percent of the animals used in ments city. county and school dis- research, it wouldn't pose much of a would determine how the problem. And it would end a bitter tricts property tax is divided between land fight among two agencies whose ultimate goals are to serve the public. alues and improvements. DEBRA A. SMITH The ultimate goal would be the reKearns moval of the property tax from iln nr2 cl,ft frjr V;hatevr Your tradPSrlai(lr, Or uqt, a ,;:;f.'(:;!! ri? Cc,',0), or, add From our 3000 oft collection: BJ.,c(?et o:ici 19 95 13.97 14K t',.) ()rig Tax 52 50 36.75 From our 500o oft collection: Drop !dirill;. orig 49 00, 24.50 For your sn(ipoing convenience. plan Fine Juvelry, 306 Fine Jei.elry. Our ;p0:0 !s C il:Dat our soecal oa'iTelt 306 1L l!; NEMSTOCKS UTPtH Shop Crossroads Plaza, 524 2ht,b Shop Fashion Place, 26:i ) . . I 1cTro1 News America Syndicate When do Amen-caconservatives begin to sound like clones of Russia's Nikolai Lenin and WASHINGTON If Reagan and Gorbachev do meet again at the summit, fine. It will give us all something to watch and talk about for a few days. 4 -. ... OW 'WIWI. I Right Wing Is posals (and mutual recriminations) are flying back and forth all the time. If there is an agreement in the end. it may be approved or signed or whatever at a summit. But it is most unlikely that it would be reached there: that kind of work gets done ahead of time. A L,- ....4,-- 1 -- But the real work on arms control is, and has been, going spasmodically on in Washington and Moscow and Geneva. Proposals and counterpro- land-valu- . --- 7 - ekn,-t- Nt L; - - 1)k "" lIt'ttf1 , VA ,..,S4 1 T: il . t t Tribune Readers' Opinions There is a crying need for a man to arise, walk forth and speak the truth one who answers any and to us every question that societies ask. If this man lives, the world will be saved from impending doom. If he does not exist, then I fear the day will arrive when it is better to be dead than alive. We need a man to tell it like it is - 1: The Public Forum as she was right to focus on the personal aspect of coping with the two ;. !I S. Better Dead 1 I's."' 4 :,t' f.,''6 A - -- no-te- Frank used to be in farm equip ment. somewhere around Nashville. I think. when he discovered that running booze was an easier w ay to make a living Around town. he has Ms hand in a number of little businesses -- real estate. insurance, used cars He also has the new ideo store and a piece of the new l'ItDonald's that's going up out On the interstate lie has for several years ken the largest single contributor to the campaigns of Sheriff Harley Bull'. Blunderguts. Every couple of months. Frank got s into Roanoke for a couple days. This worries Myrna, which I.; OK with Frank. In Roanoke. he confers with a guy named Vrinie There is a rumor around town that somebody's going to build a shopping mall on the old Tolliver brill as siien iis Miss Effie Tolliver passes on -- , ? i1.,tl v A J Minet-s- . t , ' - 'i 'I ',44('! r Summit Importance Overblown By Raymond Coffey Chicago Tribune Service Why does the vision of a second r,','') t , , - Ed superheroes' Why are Frank Who are they? The idle brain.' Meredith Willson wrote. "is the devil's : playground-- and this idle brain ha.; come up with what yOU ringht call speculative resumes on these characters. They are, of course, bootleggers. They live in a little town in the Cumberlands, Buchanim County (That's in western. not West, Virginia. near the Kcntuckv line. They make the coi,lers in the barn on a farm up on Razorback Mountain to the utter confusion of federal revenue agents. Ed he's the one vbfi-- doesn't talk never amounted to minh dropped out of lugh school in his sophomore year. helps with the tcbacco and corn on the family farm and the rest of the time hangs around the feed store looking for odd jobs, not very know-hogood old and good old French and Italian and Spanish and Algerian and Chilean know-how- , the planet has begun to produce oceans of wine, all of it pota . t." ?".t.1'- - ' I JO .N2I 1," L' new and sexy discount bottles. slopped o or from !he wine lakes of Europe. Africa and i,menca. Is nc accident, and instruc- t. ' , - - 11 : it t t t ' t 1 undersold CalifoTrua s qttt reserit able vintages. lea , Mg the Caluornian producers drenched in surplus What to do' Good oid a IlAmertcan know-hohad the ansv,er !mint a product It consists of u Iu wine. citrus Juice or COnCt'fill-dihre oceans of that around too, and a little fizz water Then athertise the stuff dS t. a :er es -- 7- At, ri hi.); rria(h,rie fte earlv Li quantities 'it- of rlaced hati:.1 Lit0.1 re. Alit rc paeka,.-,- 'frt. e R;!,t 414 - , - i! , , ,1 , ,' ()ki |
