Show 12F j The Salt Lake Tribune Sunday December 13 1987 California Hop es New Markets Are' As Nuts About Almonds as Japan NEC PowerMate 80286 COMPUTERS grown at an annual average rate of 10 percent and is expected to do so in — California almond years to come “We aim at 36000 ton TOKYO growers whose penetration into the sales in Japan in the year 2000” he said exclusive Japanese market was a maThe current five-yea- r plan set a jor success story now aim to carry their expansion into the next centugoal of 25000 tons in 1990 ry The company’s sales in 1986 are estimated at $100 million Koga said “We have achieved a tremendous e success in the past and now we are “We are convinced that our goal can be accomplished We preparing to work out our strategy now are going all out to expand and for further growth in the 21st centuconsolidate our sales network in Jasaid Masuo senior managKoga ry” ing director of the California Alpan” he said mond Growers Exchange and The California growers have drivmanager of its office in Japan en their Spanish rivals from the JapHe said the group has trebled its anese market and are now the sole acreage to meet growing worldwide suppliers Bulk sales of crude almonds account for 83 percent of the demand and to develop new markets not only in Japan the United States revenues while the rest are bought and Canada but in other countries by consumers Crude almonds are sold mainly to California the only American chocolate-makin- g confectioners instate that produces almonds accounts for about 65 percent of the cluding most of the industry’s leada Lotte Meiji ers — Esaki-Glic- o world market and Fujiya — but almond The growers group is a Sacramento-based cooperative formed by products are distributed through the sales network 2500 of the 7000 almond growers in Coca-Col- a Almond products which include a the state It receives federal and state support variety of snacks and a brand of alsoap are produced at a The United States and Spain are mond-oil Botthe only nations that produce enough plant of Kitakyushu Coca-Col- a almonds to export the nuts tling Co on Japan’s southernmost main island of Kyushu Koga a businessman with experiThe Coca-Col- a bottlers maintain ence overseas said he opened a “one-desoffice” for the growers in 574 warehouses or delivery bases with 20000 salesmen across the Tokyo on Nov 1 1969 Today he has 58 employees “Our sales in Japan in country They cover 1 million retail the initial year amounted to only shops 1500 to 2000 tons" he recalled Koga said his group has 300000 “Today we sell 22000 to 23000 tons sales outlets and it would be a great a year” success if it can increase the number to 400000 in the near future He said Japanese demand has Kuramitsu United Press International By Mark Morochrome System with 40MB NEC Color EGA with Multi-40M- j "' i 'VrJt INCLUDES 80286 8 MHZ 12 FLOPPY DISK HARD DISK CONTROLLER GW BASIC MS DOS 32 PowerMate"! 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