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Show n V7 MERIT low tarfeood taste combination continues as proven winner over leading higher tar brands. One low tar cigarette continues to challenge higher tar smoking and win. Latest research offers new evidence confirming MERIT as the proven taste alternative to higher tar smoking. Higher Tars Meet Taste Match. In impartial new tests where brand identity was concealed, the majority of smokers reported MERIT taste equal to or better than leading higher tar over-whelmi- ng brands. Moreover, wrhen tar levels were revealed, 2 out of 3 chose the MERIT combination of low tar and good taste. Taste Smokers Turning To MERIT. In a second part of the same study, smokers confirm that MERIT taste is a major factor in completing their successful switch from higher tar brands. Confirmed: 9 out of 10 MERIT smokers who switched from higher tar report that MERIT is an easy suitch, that they didnt give up taste in switching, and that MERIT is the g low tar theyve ever tried. Year after year, in study after study, MERIT remains unbeaten. The proven taste alternative to higher best-tastin- tar smoking is MERIT. MERIT C Philip Moms Inc. 192 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. 7 mg "tar 0.5 mg nicotine 100's Reg: 10 "tar."0.7 mg nicotine 100's Men: 9 mg "tar." 0.7 mg nicotine av per cigarette, FTC Report Dec'.81 Kings mg Kings & 100 |
