Show COTYTHI ESSENCE OF IIAUTY THAT IS FRANCS American Wives Are Too Bossy! Continued from page 7 Two rules for husbands make all other pastels passe ! tragic result when wives aren’t freereal homemakers dom and frigidity often go hand in hand In my practice of obstetrics I almost always find that frigidity in women is of emotional rather than physical origin The condition is evidence of a woman’s rejection of her feminine role No wonder more and more American men prefer the tender submissive women of Europe and Asia as wives Visitors from abroad often observe how spoiled restless and unhappy many American women are Foreign men bluntly say: "American women are too bossy!” What can be done about all this ? You may be surprised to hear that I believe men themselves are responsible for the important in their respective contributions to a family’s stability — and neither wants to So-call- home-centere- dominate J 2 Give bar appreciation "The deepest principle in human nature is the craving to be appreciated” philosopher William James once said Fewer women would demand careers if they were made to feel proud of their roles as wives and mothers Instead neither a husband nor our society gives the housewife nearly enough recognition Millions of American women now apologetically say "Oh I’m just a housewife” But in fact what other job is more im- - d portant than that? A successful mother and wife has to be a cook nurse laundress nutritionist economist teacher chauffeur diplomat psychologist glamour girl and whatnot It takes more patience to be a good mother than an atomic scientist And what man is doing anything more impogtaht than a mother’s job of bringing up the next generation? problem Husbands should recognise that they can help troubled and unhappy wives to be more womanly I have two suggestions for any man who complains that his wife is wearing the pants in his family: I Act lilia a man A husband should gladly accept the responsibility of being the breadwinner and head of the family If he unloads this responsibility on his wife he can’t blame her for becoming dominating At the same time he should treat his wife as an equal partner and helpmate When marriage is a true partnership both husband and wife feel equally Sparkling colors frost-kisse- d have all France entranced “ They’re lighted ! They’re ignited ! Coty’s new lusciously luminous lipsticks — Paris Lights! The moment they touch your lips a thousand lights glow on Sparkling rarer than rare colors shimmered into shades beyond anything you’ve seen on lips Jewels cooled with fros fire spun with snow white veiled with moonlight Light up your lips with Paris Lights this minute! THE SWIRL or LUMINESCE MCE IN COTT “PARIS LISHTS" LIPSTICKS ACH PASTEL COLOR MARN THE SENUINE LOOK FOR THEM ClSSS COTY INC s With the help of their e the group too-larg- of dominating unfeminine - wives can learn to accept their biological destiny as mothers and homemakers The modern American woman must the ancient wisdom that her greatest happiness will come from completely gladly being feminine — not in trying to act like a man Ths E4 |