Show 44: 4 1 t 1 iL:FmQ N" ililitittf 0 11 II By Nancy Hobbs Tribune Lifestyle Writer Living in the tree-line- d neighborhoods of Monroe Conn finding pleasure in being temporarily distracted by a busy humnlingbird or a bright red cardinal has its advantages for an entrepreneur like Cathy Rondeau In her work she has even credited a house full of noisy children with providing inspiration and a professional edge over competitors working in offices overlooking Manhattan Her track record substantiates her claim Ms Rondeau has three blockbuster games and a fourth due out this month already getting rave reviews within the toy industry "Read My Lips" now being printed and due on retailers' shelves this month was previewed in February at the American International Toy Fair A major industry publication i - 1 re qin lilt JJi kJ GULL CIL& LILL Playthings reported it "may turn into the Trivial Pursuit of the 90s" a-- view from her studio and headquarters of International Design Workshop said her latest game was so well received in fact "I understand evy major retailer in the country has pxchased it" The object of the game as the title implies is to mouth words to a team member who tries to discern what's being said The words "lipped" are divided into six categories: person place TVmovie thing booksong and sayingphrase The game's inspiration like most of hcr ideas came in a moment when hErdly expected A bunch of children visiting her sons were running through the house while she tried to work She yelled at them to go outside and finished the rebuke with "Read my lips" As the words left her mouth the game idea came to mind She tested home-base- rt j d Ms Rondeau thinks the game could also be funny done in foreign languages and is interested to see how it does in Greece where rights have been purchased The arrangement means she will share a royalty on the sale with the game's American W-- 1 in an y Nursing stations on each floor boast skies as part of ceiling the work of artist Wes Wright a former Utahn Because of the need for a helicopter landing area on the building's roof a skylight was impossible for all floors The skies as depicted by Mr Wright give a feeling of openness and light The nursing stations called pods hand-painte- d colorful curved also feature counters instead of desks The counters are of varying heights to make them less intimidating to children Mr Costantino's research determined children respond to color "We provided color but also attempted for some control" Chosen colors are teal green coral purple and mauve Colors are intense in the public areas such as the lobby soft in private areas like the rooms Each floor has a concentrated color with other hues from the same color family as accents The predominate color plus a drawing used on signs tells patients and visitors in which area they are The carpeting used throughout the facility incorporates all colors in varying intensities It was designed for the hospital and is in squares so worn areas can be easily replaced Hospital corridor walls feature fabric wallpaper "It is easily cleaned and virtually indestructable" according to Mr Costantino Windows in the corridor all open inward for easy cleaning Thin blinds are enclosed within the glass panes allowing fJr light control and easy maintenance Tile murals on every floor feature children's art work A chosen drawing was sent to a firm in California that reproduced the drawing on ramie tiles The finished result is many times larger than the original but according to the designer the colors and brush strokes are clearly the child's Colors are quiet in the emergency waiting room The primary color is a teal green considered soothing and restful There also is soft lighting Delighting children as well as adults is a wraparound aquarium - I ' '1 ' ' 's The preponderance of children's is a constant reminder of happiness even in the face of trauma art f : :: tt i r1'h il ''‘ r ' r1 I ! to-- l'o-- - 4'14 '1'"' I ' ''' ' °rI'''''''''' ' !' A r it 44ii IP ' :-- 1PFS're 44'0$11' 4'2'"'''''' l $ 't - t ' j6 : 10 ' 1 ' I ''''' ' Mrertit te' 4br" ' 7 1 i't j 1t'- 'tA '41 t w 011610 :i '''' ' ' - 1 01 2 4" 1) !' elk' it !:ii ii Cathy Rondeau president International Design Co Monroe " Conn has invented four games "social-interaction- titles "The a week in toy stores stalling in the aisles and listening to peoples' comments about toys and their reasons for choosing to buy or not buy particular items For "Read My Lips" Ms Rondeau had 60 people all ages and abilities play the game for feedback and to determine necessary refinements "The actual construction of the game wasn't as easy as it sounds Although some words are easy to mouth others are more guttural and don't use enough of the tongue and lips to be doable" Watching people play the game was amusing the inventor admitted Lips aren't usually where eyes focus when someone's talking and the close attention caused both and animated reactions "It mouthing words suddenly becomes a personal issue sometimes to the point of being sensual depending on who's doing the mouthing" concept was so simple Parker Brothers took an option within a week" Simple is integral for the success " of a game the category in which her games fall said Ms Rondeau "Simple and fun — knock-dow- n fun "A good game creates an environment for people where they can do what they want to do anyway A lot of times that means getting together to do something easy and relaxing After a week of work sometimes the last thing you want to do is concentrate" Games in development go through a rigorous testing process Ms Rondeau conducts formal surveys to determine game titles and collects in"social-interaction- formal preference surveys for background information She figured she spends four hours Men get the market message and more decisions for themselves and their families the company notes they usually make terms them on Marlboro researchers find that large-siz- e type on packages and display signs adds to "easy finding power" since men tend to base their purchases on the images communicated through impact in the store rather than information found in articles and advertising in food sections and magazines NEW YORK (AP) — A growing number of supermarkets are gearing their products and displays to men maraccording to a New York-baseketing communications company The Howard Marlboro Group reports about 40 percent of shoppers in supermarkets are men with nearof all men doing major ly food shopping by themselves and 25 percent of them shopping regularly with their wives With men forced to make more food-buyin- one-thir- g male-oriente- d d d ' - : g:t ''' - ' ge::: '' ' rN: : :rr:cf t '''i:1 ' y ' ' - 1 ‘:''' - te: : "- ) -- - t ft' :''' '' sr-- 741t l'of I: 7Y 44 ty 4 - t:: r: ': t :0'4°'- - - 4 1 4' - - 4o 1 11 0i5! - IA ' zq: ' ) idr-1 - " f - - '- i 1! i SUPER CUTS OFFER THEIR ADVANCED ' 4' 29 ' :4 1 ':''it IN ALL THE LATEST - ' 5'--" t' '' 4: J ' 4 I i '' ' t '7 p '' '"'''' i'? I ': ': '1—: l''': 1' : ' '': i - 1: :: " - " ' s :' ::- ' 2 : '' ' :": ' :s ": '' :' :': ' oft ' ' - — - ksj1 1" !'A i''n II !:iiitii 'le '' Li:1 l' 4filt if 15f: fl 0- i eu1 '!'l iit t i'"X4 Y 41- : ': t' ' ' '''- 1 - I 14 yl 441 gt :ft '' : 4 '1k e j' t' l - ' ii Ai a4 M k'''' I 4 At A'i1A Zi7 ' 1P :'C-- Ve- I li!t JP II rt41 " ' - z4 - :': 1 - t - "L'4 t ' :' :' Li '14 3 - : - ' ' - - ' - lcw46:—44- : Ii'''''' - Itk t s' 1 1k 1 l' : ' ' " -- i4 i ':i!'i'-'-: ' t: 1 itst1 ' 'it' ' ' : - 'fi — p— t 4e ' :: ' ' 441 41 : I '1- ": 4 i through June 30 1990 ' - :''' f --- ' iilf:i::r74:4-Vt-"-"- - Iv days a week 274 1(?iir:lec:esugnoto"diluPnM' so41' cy7a4 ':: !: '!: - ' FOR THAT NEW LOOK AT NO COST TO YOU CALL OUR EDUCATIONAL CENTER FOR AN APPOINTMENT AT: -1 '1 - A Ps - k r'° ''''? 1 75?"-- i :'' i' J 4 0 ?At ' '4 STYLES '''' : d: 0 :'' ':n:---- ' g it ifI if : r : '' - ' : f : 44 8 n'fi !: 4 '0 e4!'- '! 1 WisTTT: ' YOUR ' li : sr Misses' and Misses' Petite Dressy Jacket Sizes Reg 38002996 Misses' Petite Dressy Blouse or Skirt Sizes PS-PReg 2400 to 2800 Your Choice 1996 Misses' Blouse Reg 30002196 Misses' Skirt Reg 29002196 Misses' Jumper Reg 40002996 :7:47 -- ' t1v-- o' ' 1 L ' ' vv141 47f-- I — li14'-- - - rlt'1-'- '!- 1g' "4: t X ''''''' 74:e' i ii r'r ''''‘ n: x -'- ! il ' ' i: it ' '' F - ' 1 - ii ! r ' rrt- I A0 145-- : -- 0 - ' 4"4- 1 ! tli?' i - iltt : its ' ' ilt 1' Kt4:---- i - - I' tahn ' if linen look blanr The roomy fit and classic styling make it perfectly suited for your career moves It's a look that works beautifully ' ' - - '- F7 :: I - (1' ii vs - r ' ' ' ir - : A - ' 9 dBuopt ' 1 ': --' - ' ' ' -- 1"4714 4 : r 7 t:'t:(1‘ ar 4 ARE YOUR READY FOR A NEW LOOK? POSSIBLY GETTING READY TO MAKE - i We Are Looking for Models! e :: 7 'V' k - i i ' t -0- - dittr4I P 16'''t- i 1'1 11 v — on a more relaxed day you'll feel perfectly comfortable in our versatile n hwci ab el nweodr alonleeYorjudmrePses re P- "- ! " t44044 - 1: : 1 k:zi'2 7 I ' ' - ft ::1'-- 4 - - — Ifyou're looking for easy care separates that fit your style and your work needs these clothes work beautifully Top off our spicy printed challis skirt with a dressy blouse On ' f ! ' ' - '11:: t ' :: t :''' ' Ix- : zgotirA 4 t Oq the 1117e because it works ' to() in 4 47147-- 4 1Fyl ' ItvV6f'475f61:- ou i 1 '4 ': ' At " 41( 7 - t (Irr1":: - ' 1- ' ' 2 - '' E $1 - : t 'e - 4 44 1 1“ 044 : TRAINING 4'etf'7"trii'' PA tf ::g' '''' 1 ' ''' s F77 t STYLISTS 3 ' ' 0 SOME CHANGES LIFE? CAREER? T V1'' : gif4: c'!o 4 44 IN tij -- ' a' itIPERCUTS 1 '' Suddenly game ' ' tL- 0" 4 )' Ai iwi 1ii : " e ' 71 : AA 1 - 4:::: : z707ac-- '4 W 1 h S i(4:clt:: 1 - kl'' i'l It $t 01'$fkilejty "'1 ' - :154: I w W1 ' ottr770414v s: t ' J e' :44 fie ' hit ' isislp' !: a0:4-1- -4- ioi 4 : ': i g ti :! ' : ' I ' 7 4- i'' '1 't:r6":'ts' ir A '' - - A- ::::::::::0:::z:::- -- ' 1 - ''''''' le1' fit twe7r 0- r ::' 0- 4 k' ' 1 -- P- i :f : ' 4 v: Creek Ranch Pine Make it Yours! 462-278- i 'tt t : (801) 4 ' "'' ' t t 0 way "' x : — n mood-enhancin- ''': V' ± " ideas for girls are in demand although long known that women and girls are the most frequent game players That they will actually purchase games seems a new revelation Ms Rondeau said incredulously Once she finished a girls' game the inventor's resident "research and development team" — Justin 12 Brian 8 and Kevin 6 — requested their own game "Dweebs Geeks and Weirdos" was launched and introduced on the market last year "It was based on the names they all call one another in the neighborhood Interestingly enough although I originally designed it for boys response to the game seems to indicate that 50 percent of those playing the game are girls" Ms Rondeau based that calculaevaluations enclosed tion on mail-iin each game where children can rate "Dweebs" on a scale from 1 being "nerdy" to 5 being "rad" "We just got the figures back It rated a 465" (Which for teen-ling- o illiterates is good) More than half the responses were from girls Since it can be argued that more girls would go to the trouble to fill out the card and mail it back Ms Rondeau explained she figures sales are about 50-5That game's success inspired spinoff marketing with character action figores in the planning stages Ms Rondeau's third game "Encore" rated by the toy industry as one of the most popular games of 1989 is geared more for adults It's based on music which was an idea she'd had for a long time but didn't know how to get around attaining copyright permission for every title "Then one day driving in the car it suddenly occurred to me that a lot of songs have the same words in their titles I could give one word as a cue and let the players come up with the recliners from a parent who said the recliner rejects anyone who attempts to get comfortable Don Poulter chief executive officer for the new center said they're happy with the interior He cited the children's art the Dennis Smith sculpture the OC Tanner fountain at the entrance the carpet and wall coverings as being wonderful "The perfect building does not exist There are a few wrinkles but they are easily fixed A lot of people's complaints are simply reactions to change A doctor who had written a full page letter complaining about his desk has since changed his mind "We were advised by other officials who had opened new hospitals elsewhere to allow time to pass before making any changes The problems just disappear" "We feel we have addressed the children and after all that was the primary objective" Mr Costantino said To those who have not seen the new facility the most striking feature is the view of Salt Lake City Windows in the stairwells and at the ends of halls offer a panoramic g view as well as light The size of the new center compared to the old allows visitors freedom to move without being in the featuring lots of bubbles and colorful fish Adults view the fish from in front Children delight in the crawl space just big enough for them — behind the aquarium The curve allows them to get closer to the fish Colors are also pale in areas where they might be distracting such as the newborn intensive care unit Patient rooms unlike other areas of the hospital are in quiet colors Each has a medical computer a television set the bed a rocking chair and a recliner There is tile on the floors A softening touch is a carved wooden valance on the wall that hides controls Another touch is a frame for a poster of the patient's choice Ages of patients at the hospital range from infant to 17 Posters were chosen to reflect a child's or teen-agerlevel of interest The rocking chairs are custom designed They are designed for modest rocking a safety precaution according to the designer in case a child should choose to rock himself The rocker's arms can be left up or down to facilitate rocking with a child in the arms The recliners are alternatives to beds for parents who choose to spend the night with their children The task of designing the interior of a children's hospital must please and accommodate many The center's interior design has brought some complaints about purple desks from the staff and about 'f—:s7 '': L ii tofore ignored Healing by desi gn Continued From - Ideas for earlier games came in similarly odd fashion Ms Rondeau said Her first game "Girl Talk" manufactured by Western Publishing Co was a response to looking in a toy store and thinking there was nothing that would have interested her as a young girl She based the game on what she remembers enjoying as a and obviously hit a few chords with today's adolescents More than -2 million Girl Talk" games have been sold since it was introduced two years ago The game engendered a e series of "Girl Talk" books due out this year for which Ms Rondeau will also receive royalties Ironically the game created a new niche that manufacturers had here- I letter x A child has drawn a picture of herself with her bones in view as r- Toy Corp New York cover" 1990 1173 24 t manufacturer Pressman the concept on a neighbor 1 -g h” to read tier lips SS she mouthed "Elvis Presley" "He kept watching my lips saying 'Elephant Breast Legs 1 knew this was going to be hysterical" Ms Rondeau hastens to add that the game has been in development two years so preceded the George Bush campaign for president in which he told reporters to "Read my lips" about no new taxes "We were just doing our packaging when George Bush started doing his thing We figured it was great advance advertising 1 even considered putting his picture on the game box Ms Rondeau in a telephone inter- ihn ILA' kJ' IT Li The Salt Lake Tribune Sunday June ill T ') ° g4 ' 41i 1110401301154111 r7:7-:'''''''''- " ' - : T i '' iNT-- r1 ' i ' ' - J'A HAIR BY t 1 5!ERCUTS 7045 So State ' ' ' ' ' ' ' 77'''''NP0"t'9A'SVr'3Qrtr"!r'r'' 1 : 0 Kflidvale : 1 ' 566-841- 5 t DDDDD — VXN"' - - A37-2000Lif - IT Nivea ''' — — -- '' ' ' t i - '- " - '' 1 t r' i' 4 - l'w ifrtf!-t-- - ' a f ' I' ok'i't ::'!--i"1- '''' 4 i t If7tt' '4 i ' tr ilf 1E - 5 : 0 X- i ) ft ' 'ii i ' 1 41 iii A !i : - r " Each of these advertised items must be muddy available for mle at or below the advertised price in each Fred Meyer Hollywood Sixth Is Alder Stadium Sugartiouse Lake City WA or Walla Wallaldiaties saes are alan not available store enumpt as Flpeeirtailly noted in this ad Items on this page are available at all stoma except Broadway Ituelingame City f'enter Coeur d Alen e Kenai at American Fork Overland and Sugarhoutme Muses polltv Jig kot also not available at Bose City or IC itg Boa& - l‘ 1 ) Mq00F‘vgrOwOwf!2!'4op114Alol -- ' |