Show r 4C I - Thursday July 14 1988 The Salt Lake Tribune Weekend Temperatures to Flirt With 'television Fare By Gary t Cd Bowie and Tina Turner have done Pepsi commercials and d Zeppelin singer Robert Plant and Whitney Houston are on the Coke roster The Miller Brewing Co uses a cache of rock acts in its advertising Graff ex-Le- Knight-RiddNewspapers The melody wafts from the TV speaker dancing around the distinc : tive voice of some favorite pop sing- -' en Then come the visuals — scenes of people strolling along neon-ligheil streets hobnobbing in nightclubs and gyrating on dance floors close ups of the performers : : You settle back It's music video time Then comes a jarring image — the i Product Name It may be a brand of beer or soft drink or an article of clothing But no matter how smoothly it slides into the video it sullies the integrity of the performer and the meaning of his or her music : Ever since the Baby Boom genera buying-powe- r : tion became central during the 1980s advertisers have ' stashed rock 'n' roll in their titilla I tion tool box It's a vexing phenomenon for music lovers replete with bastardized Buddy Holly 6:ful and ' moldy oldies ligPd for from cars to caud-Imodified couple of years have wita more disturbing trend — ! nessed I rockers lending their new songs to er 0 0 t: The incongruity is obvious Rock roll was founded as a music of rebellion espousing freedom and In' and slapping at hype sloganeering profiteering and corporate values in general It's a commercial medium because its per formers want to sell records but they've only been willing to go so far to do that As John Cougar Mellen-cam— who has turned down many commercial offers for his songs — said "If I took all this money I couldn't put corporations down Face it — they are the enemy" The artists currently performing their songs in commercials once fit in that mind set and some claim they still do Winwood still performs "The Low Spark of Boys" a song from his days with traffic that includes lines like "The man in the suit has just bought a new carFrom the profits he's made from p "The music sort of becomes just radio jingles" said Southfield-baseconsultant Fred Jacobs "It's not music for music's sake but music for advertising's sake It's no different than what Barry Mani low did for a living except that these turn up as complete songs" Pretenders leader Chrissie Hynde meanwhile came up with a blistering rebuttal asking the musical question "How Much Did You Get for Your Soul?" "It would be unheard of in the '60s to have say Chrysler spon d The beer maker certainly doesn't I dreams" your and performing them for advertising : Steve Winwood's latest album i "Roll with It" was released the same day last month that a track from it — I "Don't You Know What the Night : Can Do" — began running as a Mit chelob beer ad complete with an ap pearance by Winwood Michelob's stable also includes Eric Clapton — a I recovering alcoholic — Genesis Phil Collins and Wang Chung : d High-Heele- J !manufacturers k big-buc- have a monopoly on this practice Michael Jackson Lionel Richie Da Television Stations KM Channel 4 Channel 2 973-300- 0 575-555- 5 KUED Channel 7 Channel 5 Ksunt 581-29911 9 Channel Channel KBIT 9 KLIC (Provo) 532-130- 0 Channel One FST11 Channel 13 7 KOOG Channel 30 (Ogden) 621-303- 0 972-177- 6 581-777- 7 378-529- 8 263-240- 0 322-031- Thursday July 14 I 1 bin $ 5:10 Together 5:15 i asn C3) Bewitched 113 pm am CC Frugal Gourmet 013) Today's Special 013)1 Love Lucy 2 PM 2) Another World CE Before Hours (111 AM Weather Ant 530 cb NBC News Gt) Morning Stretds GE) I CID 1 TThis The Morning (41:1 (E1) am ant (1) Diftlrent Strokes (1) 1 C5) Wonderful World of Disney CeSS 011) am (I) ap Figuring It Out cE Oassic Concentration MiAr Rogers eg My Little Pony 130 am Today's SPecial Reading Rairbow In Double Dare C5al Defenders of the Earth CC ABC News Zoobilee Zoo TE Boomerang ant PM MacNeil-Lehr- (II 11:05 0 to Beaver It Newton's API CE Night Neat 11:30 am Cit Computer ()oxides 1135 1205 &M 0 610 pun 3D ing" (1081) Maren Jensen Ernest &mine 1230 am CE Next Steps With Computers in the Classroom GO Late Night With David Letterman IT Cheers X Matchmaker C11) Sesame Street (13) I Dream ol 652 Pm C CliO CI pm CE Cosby Show C43 Movie - "The Impostor' (1964) Anthony Geary Jamie am Apple CI Loma Patterson Q Noun C5) CZ Mork and Minh 1155 Jeremy Ranch Update 7 1130 pm Cr) Ms Oki tlit) To9ether arts House aD Oanputerworits Santa Barbara "Deadly Bless- Tif Love Connection Utah News TonigM C7) Reacting Rainbow DeLuise Show 1216 am CC Prime Time Access CE Nightly Business Report No to Live DOM CE movie 3D kopartM CI) As Ite World Turns pm GD Entertainment Tonight PM Pilagazine Utah CE) News pm CC Hit Squad CD POV Gimme a Breaid CI) News c!JZoobaeeZoo Pi GO Best of Carson 31t Jetsors am Jeremy Ranch Update New- er Loam to Read Devotional Arch es 1113 pm MASall Wheel of FOrtIMO St Today J General 1015 C2D LE Nevis am hiovie "Hombre" (1967) Paul Newman Frederic March xnt am CE Hour Magazine GU Al My Chadren 1 cii ( Beverly Hills Teens Fortune cz) Newtons CIT for Comfort lt30 PM Wooten for Pokand GO Other Prisoners Growing Pairs life az Too Close cr CBS News (11 Leave CI) Young and the Restless CO) Hooked on Aerobics New- MacNeil-Lehr- CC Magnum March a) one 3) Wait Up Motonveek shour Cit DeGrassi Junior Hi CI Movie "Hcrnbre" (1967) Paul Newman Frederic BYLI DC411 News () NBC News Cr Special 11 3:AD News CE CC S100003 Pyramid Sesame Street () CIT TodaY's CID 0 0 SilverNawks 5:30 CI) Hone j3 Wheel 0 GO 31) Brady Bunch Sale at the Century col 0 MtAsSell Reacing Rainbow M Oft Captain Kavgaroo Cti) Utah Connections With Greer Haines pm 10 Win Low or Draw 1130 CC Currents C2) Entertainment Tonight CB) (II 910 pm pm pAL CE) SPL Today CID Day the Univele Changed tes) INN News (11) CIO am CI) Gerald° CU Price Is RigM at) bad us Benson Dinosaucers 10 t: Dudaales 4:30 1312 CID Is ) cm Rambo Card Sharks Return of Holmes: The 1-- Life Around Us CED Contact 011) 0 Holmes GI) Famay Ties Ac- en) Sesame Street CI CU Dem the Menace 1 kett CFI) 1135 OM 33 Movie "DOA" (1949) Eckncod O'Brien Pamela Britton 135 ant C2) Bosom Buddies CE Dukes of Hazzard 205 ant GE) Bosom Buddies 135 ant 13) News 33 Nighlwatch 4 am CC Headline News MacNeil-Ldir- ADVERTISEMENT Hospital singer-songwrit- er reason "The overall effect is they get a little tired of the artists" Jacobs said "They may not know where the comes from but it's there "But I don't think these guys care" he added "If there was ever any question that they're out to make as much money as they possibly can I think it's been answered If all of this is acceptable then selling out is a thing of the past because this is the ultimate way you can merchandise your music' over-exposu- re Several months ago Salt Lake City College was a going concern but on Wednesday the beleaguered proprietary school closed its doors a week after it filed for bankruptcy in federal court Stephen Collins the college's president said the college formally closed Wednesday He said officials at this point are still working on plans to reopen the business and technical-educatio- n school under a bankruptcy reorganization but declined to elaborate on whether this may be done in the near future "The people who wanted it closed got their wish We're closed They decided we were bad Maybe we were helping too many poor people Maybe they didn't like us doing a survey on the street or thought we were too aggressive in advertising" said Mr Collins He indicated the college was the victim of slander "We were saving it" the president said "We provided good educational IHC Contributes $1859000 to 7 Intermountain Health Care has CI Empty House Jeremy pm C2) Dcoahue am mysrom bedeck 0 Sesame Street 4 (ID Best of Prime Time 9 7 03) BraveStart Today's Special Atm 130 Cn Mystery! CE) Holrivood SOAR'S 710 aim LA Law CE) Brealdng the Blues Q ILM Such actions make perfect sense to the business side of the industry of course The money is terrific though the performers and companies don't release specific figures insiders say that sponsorship deals start at $500000 and ran up to more than Nursing Schools 'pm GC Hothouse Red Gliostbusters Li) Woody Woodpecker t em C2) C11 pm CE Night Court Q KO Night Litt with Ray St- CB) Sesame Street13 RaMbow gl $ Moyle - "Boys Niott Out" (1962) Kim Novak Lose or Draw Zoobiee Zoo Cc1) in) 130 CZ) Mister Rogers 0 Street Alabasters and Night James Gamer Andy Griffith 3 PAL (I) Wki Today Good Morning America ctJ Sesame CED Blues Agee GE) Facts of Life ming (10 Simon and Simcm CD Day the Universe Changed 0 (ID Declarations ot Independents 0 GI Joe ID 1 GD Cheers Q C2) Days 01 Our Lives 7 kside Washington mi Hooked on Aerobics '' 1 CID CB Modem Maturity Street Q MI) linwsty Swaggart 6:30 GD Different World CI (II) Van Can Cook 03) Father Knows Best 130 PM-C- ABC News CI 1 Bradford Gilknan NO sm GE) Noltrwood Devotional Archives 6 BYLI al (1976) Andy Griffith 0 Peoples Court CS) Oprah WinfreY CBS NOVA Gunsmoke Movie - "Street Killing" Wang Licbt GO DeGrassi Junior NO (E) hiister Rogers to Earth et) DOVI op CC me" $10 million Some believe that there's a happy medium in this area that it's OK for an artist to perform an older song in commercials "After the passage of time that's a good viable way for an artist to earn some money and help the song become something generic in the society like Kleenex ' said Gregory Abbott But Jacobs' Media Strategies firm has done research that shows the audience is tiring of these artists quicker than others though they seldom cite the commercials as a particular contributed $185000 for nurse gok " lo j i Road supervigor Ron Greenhalgh bulldozer on Dec 4 and found it had "seized up" and would only run for a few minutes at a time just like three other privately owned bulldozers He said the equipment was re I 4 we z4 4141 01 :t 1: art di 04 14 1 i:F)-1- T The game is afoot once again as Sherlock Holmes returns from his watery "graves' at Reichenbach Falls for seven exciting stories This 27-mi- le and 4 testified that he checked the county's son 31 who is accused of sabotaging the machinery on Dec 3 1987 Johnson who has lived in the Deer Creek environmental enclave beside the Burr Trail near Boulder is charged with four counts of criminal mischief a third-degre- e felony He also faces felony charges of growing marijuana possessing hallucinogenic mushrooms and possessing marijuana with intent to distribute among other charges Garfield County won a lengthy court battle with environmentalists over plans to upgrade a services moved from the site and the engin s e sent to a repair company in Salt r City where a grainy substance identified as silicone was founIt n the oil pans Testimony was to resume Wedri day afternoon and attorneys said 1 e hearing could last through Thu day Johnson is free on $2500is0 bail stretch of the dirt road which meanders over 68 miles of some of southern Utah's most spectacular desert terrain PANGUITCH Utah (AP) — A Garfield County road supervisor testified Wednesday that silicone was found in the engines of four bulldozers vandalized in the wake of a ruling permitting roadwork on Utah's controversial Burr Trail The testimony came in the first day of a preliminary hearing in 6th Circuit Court for Grant Smith John- ( '1 faculty with us" ) ron Ironically the college's fortunes were looking up late last year when it ceremoconducted a ribbon-cuttin- g ny in Ogden marking the opening in that city of a branch campus Ogden officials and even a representative of Gov Norm Bangerter were on hand to participate and congratulate the school Earlier this year City College gained more formal recognition when it hosted several activities in ' A at 9:00 pm Tonight had students and ' s I KUM I )1 encore Mystery! series begins with The Empty House " ' I Loki TV WORTH WATCHING JA conjunction with Financial Aid Awareness Week City College's problems began early this year too when the Utah Department of Business Regulation alleged the school had defrauded students of federal loan and grant money and violated the state's Consumer Sales Practices Act The Utah Consumer Protection Division filed suit against the college in January Under terms of an out of court settlement the agency withdrew its allegations Last week the college filed for bankruptcy a day after the Internal Revenue Service filed an $18393 tax lien against the private school The school's Chapter 11 bankruptcy petition listed debts of $14 million and assets of $699930 ( 74- - 170 2Ist i t 4A le il41 : I t I r Ijft!U 1 it4 '')141( ' Sale ends Saturday July 30 of It Costs Less to Coll the Bost! S j11 I 6Vir14 tit Ihcf110090f0111 t I SPoilron:01:11 E f110 i 11(t )141 ir FACTORY AUTHORIZED SERVICE ilidiD - i ZENITH s trIN 25 to 50 El Off All Software '' ( 5 S '''t!P - 441 0 I lig) 4101 ' 1vv''o1 1to - - a I 141 lit s Pr ICIA: 0 Litti ' 7 'i 71 :J f4 7 trt! 4 8 0y Altal t I of4 i s i i TIIE DEPEESSI011 TEST i I listed below are an integral part of "Breaking the Blues" a special program for you and your family Make copies for each member of your family Score the answers The results just might unmask depression and help you or a loved one take the first step toward getting better SCORE 1 I feel downhearted 14 SCORING blue and sad t INSTRUCTIONS Score 4 None or little of the time 1 4 Some of the time 2 If your answer is: Morning is when I feel the worst 3 1 have crying spells or feel like it t 2 4 I 5 I have trouble sleeping through the night don't eat as much as I used to 6 !don't enjoy looking at talking to and being with attractive women or men 7 I notice that 8 Faces Charges In Theft of $449000 I I t good part onhe time 3 Most or all of the time 4 A I I The twenty questions 4 4 i4 t 1 am losing weight save trouble with constipation 4 9 My heart beats faster than usual 10 get tired for no reason My mind is not as clear as it used to be I 12 I don't find 13 I am restless it easy to do the things I used to do and can't keep still 14 I do not feel hopeful about the future 5 I am more irritable than usual 16 I 17 I do not find it easy to make decisions feel that I am not useful and needed I To determine your test score and find out what it means tune in to 18 My life is not very full 19 1 feel that 0 7 Cum:1 r315 41-ZiwItoN- Rundayo July laft a 9:C3 175 West 7200 E V-rfie iptAvvy fl I TOTAL South Midvale Utah CHARTER : di" I ‘I I p-- H°SPITALI ti 11 1 r Ak41dkak—a08LAM"116 I is GM I 1 et 0111 561-818- r 114 others would be better off if I were dead 20 I do not enjoy the things I used to T " 1 Court Hears of Silicone in Burr Trail Bulldozet Spring City Man 549 The Utah Attorney General's Office Tuesday filed felony and misdemeanor charges against a Spring City man alleging he stole about $44000 from his employer over four years The state office filed 49 felony and 18 misdemeanor theft counts against Glen S Osborne alleging he committed the crimes while he was secretary treasurer of Horseshoe Irrigation Co in Sanpete County "Our office doesn't normally get Involved in single county theft cases" noted Assistant Attorney General Stan Olsen "But the county attorney had a conflict in this case and asked us to handle it" Osborne is accused of stealing the money in various ways by selling stock but not deposit the money received for the stocks and by writing checks for personal benefits on the company's account Sixth Circuit Judge David Mower scheduled an Aug 1 1988 arraignment date in the circuit court in Manti Weather service charts indicated earlier that an in some relief flux of tropical moisture might provide will allow conditions that not appear but now it does t wetter air to move into the Great Basin A few widely scattered showers are possible over the southern mountains Friday and over mountains statewide Saturday and Sunday A sprinkle or tw' this weekend may fall on southern Utah valleys more than wet to do little But amounts are expected 1 surface the added Things could be worse however Mr Alder In of noted that he 1960 isn't July At least this 21 days in which the had Lake officially Salt City year temperature equaled or exceeded 100 The centu mark has been reached only twice so far this month k And Salt take was cool Wednesday compared to -Hanksville where the high reached 108 week Mr Alder said "It's going to continue to be hot" be said "The next training at seven nursing schools in Utah and Idaho The funds will provide nursing scholarships and program support at Weber State College the University of Utah Brigham Young University Westminster College Idaho State University in Pocatello Ricks College in Rexburg Idaho and the College of Southern Idaho in Twin Falls Given the fact that 13 percent of nursing positions are presently unfilled in Utah IHC officials say the contribution will protect their ability to provide quality patient care A Utah Nursing Study Task Force has projected a 20 percent shortage of nurses in Utah by 1990 and specifically recommended that the Legislature increase appropriations to Utah nursing schools Nursing schools say they are turning away qualified applicants because they lack the resources to train them "IHC urgently supports state and federal legislation that will provide more funding to train nurses and alleviate the existing shortage" said IHC Senior Vice President Steven D Koh led end" 22-2- 3 Beleaguered SL City College Closes After Filing Bankruptcy Today's Viewing KIM sor your tour" she said "It had nothing to do with being in a band If you're going to affiliate with something it seems like you'd want to endorse higher learning or social change or The Truth Those have always been the aspirations of musicians To start doing sponsorships and endorsements that mystifies i the upper 90s near 100 We could' weekg t be flirting with those temperatures through-thtwo days will be in National Weather Service meteorologist William Alder really knows how to ruin a day As if the reading Wednesday weren't bad enough Mr Alder felt obliged to point out that the hottest period of the year is finally at hand And be added this year could really be a scorcher since the temperature this summer has been quite a bit hotter than usual During the past 30 years the average daily high until Aug 1 has been 94 The only exceptions are July when it's normally 95 What's particularly discouraging is that the mean temperature this month is running 5 degrees above normal after being 74 degrees above average in June Add 5 degrees to 94 and the temperature could be hovering around triple digits for the rest of the month That where the mercury could be the rest of the 1Pingers 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