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Show National Smoker Study: 'Enriched Flavor! tobacco proving real alternative to high tar smoking. How difficult is it for smokers of high tar cigarettes to make a switch to a lower tar brand? Recent nationwide research confirms MERIT flavor makes the low tar decision easy. Confirmed: 85 of MERIT smokers say it was an "easy switch from high tar brands. Confirmed: 9 out of 10 MERIT smokers not considering other brands. Confirmed: Overwhelming majority of MERIT smokers say their former high tar brands werent missed! And in interviews conducted among thousands of Confirmed: Majority of smokers rate MERIT taste equal to or better than leading high tar cigarettes tested! Cigarettes having up to twice the tar. Confirmed: Majority of smokers confirm taste satisfaction of low tar MERIT. MERIT has proven conclusively that it not only delivers the flavor of high tar brands but continues to satisfy! This ability to satisfy over long periods of time could t the most important evidence to date that MERIT science has produced what it claims: The first real taste alternative for high tar smokers. smokers: Kings: 8 mg'tar' 0.6 mg mcotin- e1 00's: 1 1 mg"tar; '0.7 mg nicotine av. per cigarette, FTC MERIT ' Report May 78 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. Philip Moms Inc. 1979 Kings & lOOs |