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Show I till v The Salt Lake Tribune. Wednesday , No ember 22, 1078 . .! Vi f'PT "'- - i, New National Extensive research conclusive: MERIT taste scores high marks with former high tar smokers. Can the taste of low tar MERIT, with Enriched Flavor tobacco, continue to satisfy the smokers it attracts from high tar brands? Read the results of new, detailed, nationwide research conducted among current MERIT smokers d and among high tar smokers who MERIT against leading high tar brands. Research Confirms Taste Satisfaction Confirmed: Overwhelming majority of MERIT smokers say their former high tar brands werent taste-teste- missed! of MERIT smokers say it was an easy switch from high tar brands. Confirmed: 9 out of 10 MERIT smokers not considering other brands. Confirmed: 85 1 B to satisfy! This ability to satisfy over long periods of time could be the most important evidence to date that MERIT is what it claims to be: The first real alternative for high tar smokers. ' mg'tar,' 0.6 mg nicotine ' 00's: 1 1 mg" tar! 0.7 mg nicotine av. Kings: Confirmed: Majority of high tar smokers rate MERIT taste equal to or better than leading high tar cigarettes tested! Cigarettes having up to twice the tar. Confirmed: Majority of high tar smokers confirm taste satisfaction of low tar MERIT First Major AltemativeTo High Tar Smoking MERIT has proven conclusively that it not only delivers the flavor of high tar brands but continues per cigarette, FTC Report May '78 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. U, n M Kings & IGOs m 1t. 0- 00 00 0 40 00- 0- |