Show AMERICAN When you’ve u got acid indigestion "Boy what a difference Phillips’ Milk of Magnesia makes I” Thai’s the feeling of Phillips’ Milk of Magnesia! As soon as you lake it Phillips' liquid action goes right where the trouble is to relieve upset stomach heartburn queasiness and other discomforts of arid indigestion in seconds ! Many people like the feeling of Phillips’ Milk of Magnesia even better in its refreshingly tangy form Either way Phillips’ is one of the fastest and most effective stomach acid neutralizers known to medical science Neat time you suffer fron upset stomach heartburn or other discomforts of acid indigestion take Phillips’ Milk of Magnesia and feel better in seconds! To guard your skin you must know its enemies and how to combat them latent findings on cultivating your complexion Your skin PERIODIC PAIN v Every month Sue was ' miserable because of functional menstrual distress Now she just lakes Midol k and goes her way in comfort because Midol tablets contain An exclusive that Stops Cramping Medically approved ingredients that RrtuvE Hiaoachi and Backache Caim Jumpy Ntuvcs emng medication 28 A special mood bright that Cnasis is a very important organ of your body and a very expensive one Biuis" to keep up Women optimistically spend a quarter of a billion dollars a year for face ' creams cleansing creams hand lotions and body oils to achieve a softer smoother exterior From the jasmine creams of Persia to the Eskimos’ whale blubber to the American pioneer's bear grease the objective of all this buttering up was always the same: to guard the skin especially on the face against the inroads of time weather and the world around us Until very recently the key to most skin care was lubrication The theory was that the skin like a squeaky hinge needed a good oiling Therefore the richer and greasier the cream the more magical its effect Women slathered on night creams of such monumental gooey ness that a comedian could always get a laugh by describing how his wife skidded out of bed Then just about a decade ago liar- vard dermatologist Dr Irvin H Blank shifted the emphasis of skin care to include moisture as well as oil He took some hard callus tissue from the bottom of a foot and immersed samples in various kinds of oil such as mineral oil and olive oil Nothing happened The callus remained tough and brittle Then he dipped the same kind of Here are the UBMAN BLOCK tissue into plain water In a very little time the callus became soft and pliable showing that as he duly reported in The Journal of Investigative Dermatology "the water content of the cornified epithelium (the outermost layer of skin cells) is a more important factor in maintaining the flexibility of this layer thpy is its oil content” The significance of this discovery was not lost on the cosmetics industry and it started looking for ways to make the skin gain or retain its moisture Almost overnight the verb "to moisturize” was coined and moisture lotions anJ creams blossomed like flowers on store — continumd on pagn 31 counters The THIS WEEK Mooxln Novmhr 17 1903 |