| OCR Text |
Show - JJ D The fealt Lake Tribune, Thursday, September 27, 1962 ; - : ; i These facts show that Rambler-siz- e cars became the largest single segment in the automobile industry in March, 1962, and have been entrenching their lead ever since. All the while, since September of 1959, the share of market of AHEAD thats really new and in cars for 1963? Youll get your best and most complete answer October 5th. Thats when the new 1963 Ramblers go on display at Rambler dealer showrooms across WHATS the has been dropping and dropping . so-call- ed the nation. Then a lot of the fiction that has been coming out of Detroit will fade like fog under a . . cars and in 1959! Rambler Size vs Medium Theres a wistful fiction around that more and Facts vs Fiction all-ne- standard-siz- e d, dropping. Just as American Motors predicted back morning sun. On that day, youll see the facts about Rambler and youll find them more exciting than all the rumors, guesses and speculation. One such fiction would have you believe that the 1963 Ramblers will be longer , . . thereby concept moving away from the compact-ca- r that put Rambler into the top rank of car sales. Youll be delighted with the facts, which are Rambler Classic Six and 250 that the low-price- more people are spending more and more money for the cars that have more and more size and horsepower in the medium-pric- e field a bracket above the standard-siz- e cars. Facts take the wind out of such sales claims. low-price- so-call- 1 d, w HP Rambler Ambassador are actually 1.2 inches shorter, overall. Total length of the Rambler American remains exactly the same. We cant help it' if stolen glimpses have fooled some of the experts. That New Shape room for six of Quality, that stretch-ou- t that sleek low silhouette in Classic and Ambassador, do give an impression of greater length. But the tape measure doesnt lie! Rambler has not given up its birthright. low-pric- ed nt Look at Fictions Record! From the very first, the facts about Rambler r have always confounded the fiction spinners. They chuckled derisively at the prediction in 1959 that Rambler-siz- e cars (then account7 scant for of the market) would bea ing come the cars in America. Today they are the top volume cars, with almost 40 of the market . . . more than any other size or price segment. r; Fiction declared that people wanted more powerful, increasingly cars. Facts proved that people wanted no such things they wanted Ramblers that gave them big-croom, comfort and performance but with compact-ca- r maneuverability, parkability and economy. Just look at the Rambler record! 65,390 Rambler sales in 1956 model year. . . and 154,372 in 1958 . . . 423,127 in 1960 for the 1962 model year the total will be 440,000 or more. See the chart below. top-volu- -- gas-thirs- ty character and features that already havemad- ethe first choice of more than two million of the most satisfied car owners in America. " -- - lt competitive cars. d Unit Construction Facts For a full decade after Rambler introduced stronger, quieter and safer unit construction, every other car manufacturer clung to the idea that the best way to build an automobile was still oxcart style, with a body bolted to a frame from above, a power train bolted to it from below. Then, overnight it seemed, they discovered unit construction. The result? Every new passenger car brought out in the last three years has copied Rambler's unit construction! But for 1963, Rambler again moves years ahead with Advanced Unit Construction. Through many years, while the others were trying to ignore Ramblers unit construction, our engineers were perfecting the techniques of this better way to build an automobile . . . bringing improvements that will be introduced in the 1963 Ramblers. October 5thjvill reveal a unit construction gap between Rambler and its imitators comparable to the gap that existed when Rambler was Americas only car! ed Come See the FACTS, October 5 th! Heres what youll find when you meet the new Ramblers: The strongest, the safest, the quietest, the most comfortable, the longest-lastinthe most service-frethe easiest-handlinthe Ramblers ever built. 1963 g, g, PLUS the most beautiful Ramblers Usefulness to the User - - -- - -. ever New built with the Shape of Quality evident in every line. . . . For a long while there was a widely accepted fiction that an independent couldnt last in the automotive battle of the giants. Rambler substituted success facts for that ancient fiction and American Motors became a major factor in American industry. It gave every customer an obviously better value in product and price . . . the most usefulness to the user . . . and Rambler moved right up g cars. ' the top rank of the Today, these Rambler advantages are part into-Ramb- ler PLUS such car fea- tures as curved glass side Seats with Console, Twin-Stic- k dows, Bucket Floor Shift with Instant Overtake. win- multi-thousand-doll- ar Scena-Rami- PLUS quality c and prices so low that youll not be able to match Rambler values in any other automobile showroom, anywhere. And thaf s no fiction either! so high best-sellin- 1 A higher-price- e, One interesting fiction is that Rambler in 63 will veer from its long-tim- e philosophy of never making changes for the mere sake of change alone . . . will come out with radically different cars in at least two Rambler series. The facts are that 1963 will see dramatically beautiful new Rambler Classics and Ambassadors . . . strikingly new American hardtops . . . but every one incorporating all the quality, a.- -. Lounge-Ti- best-performi- The Rambler Philosophy -- glass . . . Adjustable, Reclining, unit-construct- has shrunk from 40 of all cars sold in 1955 to about 25 in 1959 to around 18 in June of this year. cars breezed Early in 1960, Rambler-siz- e field in sales, and now past the medium-pric- e medium-priced lead the cars by more than two to one, 37.9 Rambler size to 18 medium price. - -- ever-bigge- field medium-pric- e of the American motoring language: Deep-Di- p rustproofing . . . Double Safety Brakes . . . Ceramic-Armore- d muffler and tailpipe . . . Cushioned Acoustical Ceiling of molded fiber Seats . . . many Others that are either exclusive with Rambler or are matched only in far ... Fact : the Another bit of Detroit folklore says that the market for Rambler-siz- e cars is shrinking . . . while the big standard-siz- e cars of the field are staging a comeback. The facts? Just look at the chart below! self-evide- ar V-- 8 Rambler Size vs Standard Size The Rambler philosophy hasnt changed an iota. The basic continuity of its functional usefulness will still be a fact for you to see when you walk into your Rambler dealers, October 5th. - - . American Motors Dedicated to Excellence |
