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Show Is PeopU Your News The Behind Newspaper Story aid WORKING 01 T illu 'i .tions for a displav id- VuUm mint is flow aid .Vldkm, of the Loan dialling - - Advertising ASSI VIRI 1G displav ads aupeuntendent of Logan Heiald JU SV lomnal adv pi tiding staff Phologt aphs, mats and lllU'li auon air Used in ads. Key Department In The Press aie A H John loft meihanual Journal, and Kenneth Biacggei. is checked bv Flank Meikle standthe Heiald Inuinal classified depaitmenl, and David Lngland, Linotype operator, who will set the ads. CI ing ASSIFIH) ADVfRTISING ol Advertising department is one of the key sections in a peaspaper plant , . . For those using advertising space it n mas communica- tne most effective and economical means of tion availanle to industry, business and the public . . , Adver- tising plays an important role in community business and social affans and is ofitmost efficiency to all those it serves. The advertising department of the Herald Journal i Complex smooth functioning organization an id is initially conceived by a met a i From the time that chant or businessman until the finished layout appears m the daily paper a series of varied steps are involved, performed by numerous individuals. One prison might deal directly with the adveitiser, obtaining the type of message and ad desired Then a formal layout is de- signed in the newspaper advertising department, so as to fulfill the wishes of the advertiser. Peihaps a photo or other ilustiation might be added to fill out the message of the all of adver-lsrmen- Once this has bpen completed t. the ad leaches the piessioom in its page location and then into the paper it daily Low s. Newspaper advertising is valuable asset to the community a anc. to setve this aiea with advettismg space, news, featuies and other materials is the Logan Herald Journal, Cache alky Home Newspaper. .... tr r " t 4 7 ' rtr t V SFTTING Tk PF for displav ad fitispment is Ruhaid John, Lino-tpfor I ogan Heraid Jouinal. The printed material for ads is quickly set. er I jr 1 - s. :A fr . t N1t S f r )-- :t ? . k , V :bcj- ('! .. .JMbS i STimiVG PROPOSFD haw adveitisemrnt aie J'T- f h7 . - - .1 GFTTING THF advertisement copv set in composing room of the Herald Journal aie Mawice Hancej, foregiound, and Nathan Al-lLinotype men. er. rJ '"'vis, ! 1 it - - .V f -- j k': advertising copv for Reid Hanson r of the Herald Journal adveitising staff and Chief G. w aval rn rulter The men are checking over vuittcn matter in the displav ad. The finished ad iepieent$ many opeiations, Georee, Logan National Newspaper Week, October 1 - 8 |