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Show FRIDAY, OCTOBER 19, 1923 INtRODUCTORY SALE Conjmencing Oct. 20, 1 923 and Ending Oct. 27, 1923 INTRODUCTORY SALE Commencing Oct. 20, 1923 and Ending Oct. 27, 1923 t I . INTRODUCTORY PRICES INTRODUCTORY PRICES 25c Outing Flannel Covering, 27 in. wide. Soft, heavy weight, light and dark colors. INTRODUCTORY i 7 1 n Plaid Wool Blankejts, size 66x80 in., in all colors. Special for this ' QQ fin INTRODUCTORY SALE Ui QOiUU I SALE, yard I 20 35c Outing Flannel, 36 in., light colors, heavy weight, INTRODUC- - ) Cn Z3L TORY SALE Japanese imported Crepes, all colors. INTRODUCTORY SALE, nc . ZUu yard 50c Serpentine Kimono Crepes. TRODUCTORY SALE, yard 25c" Durban, fast colors, Percale. TRODUCTORY SALE, yard 50c Kalburnie Ginghams, IN- SALE in which we are going to introduce to the women of Utah County a magnificent collection of the finest Suits!!, Coats, Dresses, Furs, Dress Goods, Dry Goods, and a great variety of Ladies Wearing Apparel, Notions, Blankets, etc. In orjfer that all may become better acquainted with the quality of our merchandise and our method of doing business, we are offering for ONE WEEK ONLY, everything in our store at greatly reduced prices. Our Reduction Sale will offer a wonderful opportunity to every woman to be dressed in the smartest models that carry a richness both in quality and style that will compare favorably with models purchased elsewhere at twice the price. For Our Introductory Sale we have selected some of the finest merchandise the markets of the, world afford. This is not an ordinary selling event it is one that is planned with a view of making the women of Utah County long remember Mose Lewis Store, so it behooves every woman to come early in order that no disappointments may result. A Cotton Sheet Blankets. 70x80 inches Woolnap Blankets, heavy quality, in both plain, gray, white and plaids. All large sizes. INTRODUC- - OH TORY SALE $Ji3U rn j Wool Mixed Blankets. Gray and white plaids, finished with pink or blue border and bunding; extra large ; nrp JJu size. I Qp Ju large assort- ment of colors, INTRODUC- TORY SALE, yapd , 9Cn 03 U 50c Parknell Louledumord Ginghams, c assorted colors. INTRODUC-TOR03 U SALE, yard Y 50c Kiddie Klothj a strong, serviceable cloth for children wear, 32' in. wide, fast colors. 'INTRODUC- - OCn 03 If TORY SALE, yard . J i t 75c Indian Head' cloth, linen finish. INTRODUCTORY Cftn 54-in- ch Full fashioned Hose.. Every pair perfect, black and colors. The pure thread silk quality, and usually the full fashioned hose in this standard grade, such as Kusar brand hose, sell for much more, as women know its a value to merit their generous interest. Reinforced with lisle tops and feet, prices from 1.00 to 3.50 a pair. Childrens Hose, the very best of grade, from 25 a pair and up Ladies Cotton Hose, INTRODUCTORY SALE, from 20 to 50 pair For Saturday only we will place on sale Full Fashioned Hose, in black only. Regular nriee, $1.50: CM fin INTRODUCTORY SALE, pr. $ lUU 200, suits L. ID. , k, Ladies and Childrens Underwear at GREATLY REDUCED PRICES for this INTRODUCTORY SALE. AH Silk and Wool Goods Special opportunity for this INTRODUCTORY SALE on silk and wool goods. Over 2000 yards of new silk, consisting of oriental pongee crepe de chine, in white, pink, rose, black, jade and orchid chiffon, taffetas, in white, pink, jade, turquoise and Belgian. Messalines in white, pink, tan, orchid, La Jeurge in white, gray, .tan, orchid and flesh. . in full line of colors, including Crepe de chine 40-iwide; value $2.00 QiI Cfl evening shades, $ i3U yard. INTRODUCTORY SALE n. Spiral canton crepe, a soft, weavy weave, in black, brown, toast, Belgian and white; 40 in. wide; regular $3.00 value. Y, SALE, yard Sat- - S. Garments, for, urday only, at this INTRObTJC- - Tr I Oli TOllY SALE, garment ranged for the INTRODUCTORY SALE. Full size, pure wool Blankets ; warm, long nap, in lovely colors one of the most extraordinary blanket values. $3.00 INTRODUCTORY SALE pre-shrun- nc Oil Jp4ib3 1 3Ub SALE, yard INTRODUCTORY SALE IN- 4 $2.78 INTRODUCTORY r OH C( Canton Crepe, in all the desirable colors for this seasons ware; 40 in. wide. INTRODUCTORY SALE NEW FALL DRESSES Values that are real values Dresses that are smart and snappy distinctive in design. At least one of these smart cloth dresses is imperative this season for the wardrobe of every woman who knows values and what is real art in dressing fashionably in the mode. Our stock of dresses, superbly distinctive, will provide every woman with an unquestionable opportunity of securing a dress which combines utility with originality i and cleverness. The subtle charm of a tiny tailored pocket, a fille in contrast colors is not known until you have seen the beautiful line in stock for our great INTRODUCTORY SALE. yZi3U Satin Charmeuse, in black, navy, brown, gray, copen, etc. 40 in. wide. OQ nn 4. pJiUU INTRODUCTORY SALE, yard On cn $Zi3U Tinsel Brocades, new line, brocades in various color combination, in gray, tan, On Cfl to OQ Cf blackand brown grounds, yd. yZi3U yJi3U v Black Chiffon Velvet, a most beautiful soft and brilliant finish. Absolutely nothing more fashionable for this seasons ware; 40 inches wide. Prices on this material are advancing steadily. OA Cfl and OC Cfl INTRODUCTORY SALE JW $3i3U y7i3U Listen, Ladies! Here are really luxurious garments, both in dress and sport coats. All in one immense, lot for your personal selection and approval. You will be so satisfied that they will sell themselves! We urge you to see these at our Introductory Sale, commencing Saturday, October 20, and continuing for one week. These coats may be duplicated, but not at this sale price of $32.50 Coat Values Ig INTRODUCTORY SALE we have a A Special Purchase of 100 New Silk Frocks for the INTRODUCTORY SALE. Attractive fall g models in event, commencing SATOCTOBER URDAY, 20, and continuing for EIGHT DAYS Silk Crepes, Heavy Cantons, New Satins, with trimming features in tucks, chenille, value-gettin- beads and pleats. Priced at this great and usual INTRODUCTORY SALE at un- only as individual in styling as these. The collection comprises stunning frocks, with chenette embroidered waists and tiered sateen skirts, draped dresses, elaborately beaded dresses, tailored dresses and scores of unusual pleated frocks at 1 ALE only Just received for this INTRODUC- 150 New Fall Dresses of Silk or They strike an unusually of standard value at the price high Wool fabrics. fMnnr $ I Uiu3 $16.95 For this one week at our INTRODUCTORY SALE we will place on sale 100 FALL DRESSES, em- silhouette that These modish frocks are interestingly individual. They are made of canton crepe, roshnara, lace and poiret twill, in the fine weaves; colors black, navy, gray and floral designs. Sizes 16 to 44. Womens and Misses. All the new materials and colors at this phasizing the smart straight-lin- e is so much in vogue this season. INTRODUCTORY SALE : . $12.50 uray at INTRODUCTORY priced at, only During this unusual cn OQ7I i3U yJ Costume Velvets fast pile and color costume velvets in black, navy and brown the .much-wante- d colors. Lustrous and beautiful. OQ nn INTRODUCTORY SALE pdiUU $12.95 $17.50 Commencing Saturday at our great INTRODUCa beautiful line TORY SALE we will have on se of sport and dress coats most of them with big fui collars and some with cuffs, etc. Thesfe coats are worth more, but during OOfl Cfl thi$ sale will be priced at yZiSU During our INTRODUCTORY SALE the latest and best princess and bittlers silhouettes of this are pracseason will be shown. The wrap-aboutical and popular. Fabrics include new charmeuse, poiret twill, wool crepon, wool crepe, stupid prunella and piquette. Beautiful shades in navy, brown, new cocoa, etc. Priced during this fur-trimm- ed ts $45 A remarkably advantageous purchase of 100 new, attractive, unusual Silk Dresses, in crepes, heavy cantons, new satins, in latest designs and with most attractive features. SALE It is an unexpectedly low price to pay for dresses this INTRODUCTORY LOT NO. 2 TORY SALE speA this cial line of Girls and Misses smartly styled coats, in the most attractive designs, styles and shades of the season. In suedfnes, velours, astrachan, fancy worsteds, bolivias and mixtures.' Just like Sis- ters! coat. Priced for the week commencing Sat- t0 $98.50 Fop this INTRODUCTORY SALE another ship-me- lt st of New Brushed Wool Jacquettes the collection yet received has just come to hard,' showing the wanted Jacquettes and Golf Jackets in rich Autumn tones, with contrasting colored borders. Three very attractive prices for thisf INTRODUCTORY SALE hand-sorde- $5.95 $7.95 $9.95 6 rich creations of modiste art! Luxurious, -i Gret big Wolf, Squirrel and other Fur Collars. Luxurious, lustriosa. luxiona, fasfyona, silk bolivia, and other wanted Coats that you would natur- materials. i ally expect to see sell for more than the ' i Store For Women LOGAN, UTAH PROVO, UTAH MONTPELIER, IDAHO . pricre asked during our Introductory Sale, Octdtier 20 to 27. Priced at jjQ |