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Show THE PROVO POST Horsemen of the Apocalypse Universal Interest Story 7""""' , , " ,SV,C FRIDAY, FEBRUARY 3, 1922 4 I Told Is , j.ww;sjwy.v fA , ' ': ' 4 's ft',''' zzzp- fyf':' tZ'Sp f g A M ?;& & k "s - if i r i " v ; TKE PROVO POST Provos 1 The Achievements of Advertising A Popularl Newspaper ? ;? Published Tuesday and Fridav Evenings by THE POST PUBLISHING COMPANY 12o ! 1 "West Center St. remarkable example of Phone 13 what can be done in pushing a Entered at the Postoffice. at Provo,! Utah, as Second-clas- s Matter! food product was given the past 3 summer by the California Pear 4 Growers association. For va ; NEPHI C. HICKS A.Editor and Manager generation these pears have 3 N. GUfvTNAR RASMUSON. Associate Editor been marketed in the east, but they have not been thoroughly Subscription Ikites (In Advance): pushed. In the face of many 2 One Yejr ... 2 these difficulties, growers tried .$2.50 out the past season a moder- - 3 Six Months 1.25 ate appropriation for advertis- - s Three jfonths ,...t .75 3 and sales promotion, coning O, sisting of 5 cents a box. J They were up against the 3 COU.TTS MAIN HIGHWAY SHOULD BE COMPLETED 3 remoteness of their market, 3 the high freight rates, the re- 3 duced buying power of the con- Hnicr SnVtW PS trared to.'askjby what authoritv Chairman 3 and by a late suming public, RenubliSn Sfrtv6 RepLlbIlc5n county committee should place the 3 start in getting to work. as opposed to the exnenditurp nf r In spite of all that, the cam- - 3 he pi:esent time for' road building or the comple-THp- T paign increased their sales 130 3 z in cent 3 Boston 102 per and building. In askii this questiom per3 cent in Philadelphia, S adto The ' be ' underptopd as autPorltv8 li5 any, politic vertising sold 24,000,000 addi- - 3 but since a great number of assuming both-oocitizens 'of ? tional S one in pears month. These litical have taken issue with Mr. parties Homer on the question of ! two cities were the only mar- i! kets where this product was 3 whVheonnth spenbing any,: we are in doubt as to views are shared even by his fellow Republicans. advertised, and they were the only markets where a gain over those who i.eiRost,1Sshare this view and the preceding year was shown. while ltjmay be an extreme measure;doto not bond the county for the The other markets were over- - S of our state highway to the south burdened, and had' not the ad- - S completron county line, it is our n Can much better afford to do that than to vertised markets taken up the 3 thif jbat-cWleave roac & slack, there would .have been condition. present 3 disastrous slumps in prices. It is estimated that this campaign 3 nnrforJ sspeciall unbecoming to t,he citizens of the central and Parts o,f the county, .who! how enjoy the paved roads costing $20,000, earned for the 3 3 m to those who are less fortu- -' growers $100,00 in maintenance 3 uf econom " Wl of prices. The. big success of "0W to forthe h.are enjoyed3 felPin this limited campaign has at- reads this traded much noticed A number believed by those familiar with our system of taxa- jy.of fruits that have never been S tion and finance that the county can, with federal aid, complete ! advertised much before, will next summer be given a wide 3 the state, highway to the Juab county line without resorting to a & publicity. bond issuit?. This can be done by an act of the commission An experience like this ought 4 the stat highway levy the one-ha-county lf of one mill to demonstrate to all kinds VeifirAg of lasjt spring was added to the cdunty highway fund If this business 3 how men, can be trade f increased the te hi8hway cou,d'be advertising. 3 coftl; v The same through to 3 principles apply & any kind of retail 3 event selling of lherf are many reasons why our state highway 2 food products. The store that & fhe through county should be completed, and equally as many advertises its attractive lines reasons Provo should foster any business-lik- e why & of provisions with its plan designed ' prices, to this about. bring should get a big new current 3 In this instance, we are in favoh of saving three dollars bv of trade coming its way. j 3,' This additional volume of i spending pne rather than to endeavor to save without any & sales will so reduce overhead 3 been characterized as false O and 'operating costs per article 3 penditure4 a program that has who 2 that that store will be economy want to those see by the county take advantage ofr: able to the government aid in completing tbd main do business at a lower cost than highwray.so essential O ever before thus enabling it to 3 to our s progress. community i advertise f I; bargain prices for 3 standard goodss all the time. S 2 1 3 k ; . - i - - -- Snenfey CltjT-van?'funt- S - 43 - c3 f aong e 1 3- natetUfbr0 f t3-- j . f 43 j , , ei - S , 43 f g X J PRESIDENT CHARLES W. PENROSE li Calls Bare Kneesva Grave Peril toace The flimsy garb of girls shells the raee, according to 'Or. peril to Clara P. Selppel, woman specialist of Chicago. H fitting, indeed, for the various wards throughout the Church of Jesus Christ of Latter-da- y Saints to observe .in their services Siyiday the ninetieth anniversary of President Charles V. Penrose, which occurs tomorrow. Since he became-- ' affiliated, with the organization seventy-tw- o years ago, his life has been one' ctf continual service. To millions he has proclaimed, either orally or by the printed Word the teachings so dear to him, and thousands have become partakers fof the Truth through his missionary efforts. As a writer of sbgs and hymns he has also cheered and corrfforted the ' hearts of thousands whose spirits were in harmony with his. His career in the Church is a firm evidence of its democracy. Ordainea-aia deacon at the age of thirteen years, he has graduone of the, highest places! within the organization in ally risen the meantime holding almost every office obtainable. He has gained thebe' Maces of honor and trust as a result of his .humility and his uncjeasihg devotion to the Church. Recogifizing Hhe value humanity has received .through his various endeavors, vand his supremacy in the field of letters and in the pulpit, the honorary degree of Doctor of Laws ivas conferred upoif him by the Brigham Young5, University at the ' here last spring! The mny admirers ofPresident Penrose in this city and vicinity join Ishe Post in extending to him greetings and well wishes on his ninetieth anniversary, apd the ;hope that he may yet Jive many year to bless his associates with his wise and judicious i The sturdy type of American womanhood, she says is becoming extinct and frail and a scrawny species is in process of evolution. There is no doubt that the girl of today is not as well jjeveloped as the one of ago. twenty years Now WTe have the girl of straight girl lines, not the of yesteryear. The girl of today, dressed in thin silk hose, short skirts and satin pumps, has no protection against the cold. She may as well wear nothing from the knees down. This causes the body to become . frail, as the bodily heat, so necessary to proper development, is dissipated. A decade ago girls were muffled from ears to feet, as men are today. ' The modern girl has an insatiable desire for candy. This is because heat of the body is spent rapidly, due i After hearing the above argument surmountable stumbling block, has to scant dress. It is natures way of council. we feel it our duty to enlighten the been solved by Webster by placing trying to furnish more fuel for the ' Vones who do not know the real sig- the tissues.', second the syllaof all fools are not dead is who fond on pn The emphasis repeatingijiat nificance of the word Apocalypse? The question has been propounded ble. yet, knows! of one that isnt. "The Earth Is Flat. so often in connection with the Rex Visualizing tie symbolic figures of We considerNa man an Ignoramus Ingram production for Metro of the The Four Horsemen had its foun- who A readt letter writer is often just as redy a trouble-make- r. believes the eurth to be flat. But world-famo' novel, The Four dation in Albrecht Durers original f Horsemen of the Apocalypse, by set of wood etchings, done in the that is the opinion of one of Japans 30 who has time you fall down on your jpb it is harder to pick your 1511. woodcuts The original Every spent Vicente Blasco Ibanez, coming to the year leading scientists, self up on t)e next one. Columbia theater, that Webster must form but a small feature of a col- years in the study of the subject. lection of art treasures that are seen be called upon for an answer. V Websters definition q.f the word in the production. The total value set by Insurance appraisers upon the Is a revelation; a disclosure. jn tapestries, painting and other borthe early Greek version of the Bible, the last book; of the New Testament rowed 'art works is $450,000, was called The Apocalypse of St. There will te two shows daily In the later versions of the only, matinee at 2:15 and night perJohn. Bible, the book became the Reve- formance at 8:15. Seats will be reserved for the night performance lations Pronunciation of the word, which only. Box office sale commences also is . shown by numerous corre- Monday at 10 a. m. Mail orders, spondents of Metros as an all but in accompanied by check, filled now. s well-proportion- ed - ,- ises - . Now listen, folks, youve all got It was during the lull preceding' the lunch hour at Suttons Cafe that the wrong dope on this Four Horse.You see of the Apocalyptic. a reporter had mounted one of the men this way: These four guys on ita revolving stools at the counter. The horseback are named War, Pestidiscussion had evidently been on for lence,, Famine and Death and every once in a while they ride through Nsome minutes. 'j one of those picthe country just raising particular It its religious' see Now this Apocalyptic thing is to I want hell. ddnt tures, it,said What Pifcant one of the stories in the Bible not the blonde waitress. get through my head, is what this in every Bible, but only In the one Apocalyptic thing is all about, said written by King Henry the Eighth. the waitress with the georgette In the other ones its called the Revelations of somebody, I forgot his waist, Dont look at me, I aint got the name. Now all this stuff has been made answer, said the chauffeur on the into a picture show by the famous stool opposite. At this point, the man of knowledg- Spanish writer, Ibanez. Hes the e-seated next, to the reporter, guy that wrote that funny story his empty plate, and, about the old fellow that went nuts back pushed from his spa- and thought he was a gold knight brushing the crumbs one cious lap, spoke as having .au- and went out on horseback fighting windmills. ; thority. j j t r i j j us I ! John McGraw could have signed for ten years as manager of the Giants if he had wanted to. Charles Stoneham, president of the club, was eager to have him sign for that long term and urged him to do so, but five years was sufficient for Mac, and he preferred three. Im getting along, in years, said McGraw, getting old and gray, and may be tired; of managing long before ten years are up. Oh, yes. Ill be better off with something to do, I know, and baseball is my business; but, Im pretty interested in the oil game just now, and, anyway, I didnt want to commit myself to anything for fen years not when Im crowding the fifty-mar- Antiwhite feeling is fast increasing among the natives of Africa, according to a British observer, who has traveled extensively throughout the Dark Continent. He encountered this feeling in the Union of South Africa, in French Equatorial Africa and in a lesser idegree in Uganda, in Nyasaland, Belgian Congo, Abyssinia and Kenya. It is wonderful the extent to which the war ihas produced fraternal feelings among natives, but in present circumstances they tend to become he says. The main reason is given as the of ;race consciousness growth through the world.! anti-Europea- ns, - k. 1 1 i 1 1 1 1 National Cash Register Sherer Grocery Counter Bowser Oil Tank McKasky Register Refrigerator Platform Scale 332 West Center or 2 Counter Scales Computing 1 1 1 1 1 Folding Top Writing Desk Oval Show Case Herring Hall Safe Cheese Cutter Large Coffee Mill 210 North Third West A BANG-U- P Hello, Jim! get hurt? TIME. How did your hand i One third of your, life is allotted to sleep Do you get your share? Wanted McGraw to Negroes of Africa Would Oust Whites Sign for Ten Years FOR - Deceived His Bride Arid Is Divorced Failure to tell his bride that he Oh, I was walking home from had five children by his first marthe club last night and some idiot riage, all under; ten years, while she had never concealed the fact that trod on my fingers. she had six of Jher own, gained for SO SUDDEN Mrs. Camela Arriato, of New York, an annulment of her marriage to Gas-tan- o Amato. Father Ive just whipped WilFor three months the couple had liam for smoking. Now, have you lived happily, but one day the husbeen smoking, too? Bobby Oh, no, father, I have band went out !for a walk. He returned with five little Amatos. given it up. , The most important period ih the process of applying nutrition t0 the repair of the body is while you are asleep. For the most favorable branst results in insomnia, depression, and a weakened nervous system. You can easily j overcome these troubles by drinking Postum instead of tea or coffee. Postum is a delicious, satisfying cereal beverage, and it is absolutely free from caffeine, or any other harmful substance. S formation of digested food into fiervej and cell tissue, so doctors tell us, sleep is absolutely essential. ; - . Is it any wonder that those who suffer from lack of proper sleep are weak, pale and lacking in energy or ambition? ; - r One of the causes of insomnia is nerve-irritati- on from tea . and Coffee drinking. 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