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Show SOUTHERN UTAH NEWS WEDNESDAY JUNK 23, 1297 Community '. v 4V Domestic t,tBlitz rsi 4kW fM Ju4 4 Utahs official Web site a big success . In a rush to join the thousands of businesses already on the t Y Internet, many companies have Dixie Brunner scrambled to create a Web site. By Yet few are getting the traffic and business they had hoped for, leaving them wondering where they went wrong. But as Utahs official Web site, 4 ' Utah Travel and Adventure Online (http:www.Utah.ccm), turns one-yecld, the Utah Travel Council and its site advertisers are eqjoying Internet success-an- d they have the visitors and leads to prove it. The site had 37,000 visits in April, more than twice the number of visits it had in May of 1996. A great number of those visitors are accessing the site from outside of Utah, with residents in California, New York, ar "Can I get some disposable diapers, I asked the sales clerk. Is it a boy or a girl? She questioned. I dont know, she hasnt had it yet, I responded. Well hasnt she had an ultrasound? She asked impatiently. She should know the babys sex." Does it matter? Diapers are made for either boys or girls." Really," I said, shaking my head. Whats the difference? Little boys have a... No, I mean whats the difference in the diapers. She gave me the she obviously doesnt have a due look, and directed me to the generic unisex variety. ' unbufT baby. According to the latest consumer push, even infants need exercise. That might be good for a first baby, but you simply dont need to waste your money on subsequent children. The work-ou- t the older kids put the baby through, would make Arnold Schwartzeneggers routine look weak. I remember one of my nephews thought that rolling his infant brother down the stairs would toughen him up. Baby hygiene products are all specialized. Baby skin care products are now made for a variety of skin types. They have products n for light, dark or babies. Baby shampoos come in the dry, oily or hair I All wanted when variety. my kids were little was for them to were all skinheads. have hair-the- y African-America- fly-aw- ay Things sure have changed Now that would be a boon-- a hair since my children were infants, growing baby shampoo. I discovered last week when I Babies cant just goo goo and was shopping for a baby shower ga ga anymore-thes- e kids need to be educated early! Besides gift. For instance, you dont just the obvious Mozart and French give the new little bundle a tapes youre supposed to play to lullaby toy to culture them, baby universities simple wind-u- p comfort them...they have womb are popping up in the big cities sound tapes to remind them of to put the younguns on the eduhome. cational fast track. I remember when rollingover, That wouldnt have worked for my children, my stomach sitting up and saying their first growled incessantly when I was words were milestones. These pregnant. Playing tapes of that day's if your kid cant do geomto infants, might just cause adult etry by the time heshe is three, schizophrenia. theyre destined to blue collar down the road. me. also to new are careers Baby gyms Heaven forbid that you have an Times have sure changed. Lloyd Kartchner has relocated in the new Beneficial Life Offices in Cedar City: To serve your needs in southwestern Utah for. Life Insurance to Age 85 Estate Planning Business Insurance Planning Annuities Paying 8.3 Texas, Massachusetts and Washington leading the list The site also draws visitors from around the world, including Germany, Japan and the United Kingdom. The Utah Travel Council expects more than 500,000 visits in 1997. Our Web site is a critical element ofour strategic marketing plan and we promote it in all of our advertising efforts, said Spence Kinard, assistant director of the Utah Travel Council. Doing so gets the site high traffic that can be shared with Utahs travel industry through on-silistings and advertising. The Utah Travel Council has a limited promotional budget, so its Web site allows it to provide information to more people worldwide without spending additional money on postage, brochures or travel guides. te j ! t I I 800-716-15- 26. for a personal needs review in your home 2-1- 4" litem ! nmnra( mm Lloyd Kxrtchner is a licensed agent for Beneficial Life Insurance Company. Advantage 11 plus annuity withdrawal option C (Policy form I user-friendl- y, their entire vacation without leadingtheir desks. The Internet is empowering the traveler. The Utah Travel and Adventure Online site and its sister site, SkiUtah! (http: www.skiutah.com), are successful in part because they provide a considerable amount of information about Utahs National and State Parks, recreation areas, ski resorts, scenic byways, attractions and events. Visitors can even locate lodging and arrange for skiing lessons and equipment rental. People like the Utah Travel Advertise inttza v. Southern Utah V. yjfor-qpu&f-- - Cali tddasfi 6&2-3C3- 0 644-349- 7 Hits a FnHy 4JttIh SALE! Buy 3 T's and get the IFgpcs 2 2 2 Pizzas I I I I I I In fact, the Internets low cost and Adventure Online and compared to other forms of ad- SkiUtah! sites because they help vertising are particularly ben- them quickly find the informaeficial for smaller companies tion they need," said Hill. The that could previously spend very sites are very much like a store little on marketing. The with a friendly clerk to help you, Internet levels the playing field and the State ofUtah serves the for the little guys, said Keith tourism industry well with this Hill, general manager of Utah service." Site visitors agree, with feedTravel and Adventure Online. At a reasonable price, it allows back comments ranging from companies to be connected with This is the best Web site we people across the planet who have ever seen. You just gained 10 more visitors to Utah, to I need their services. Sheri Griffith Expeditions, a have never seen anything as well Moab river rafting company, is a developed and planned as this Utah company reaping the ben- site. It is so informative and and it has the most efits of Utah Travel and Adventure Onlines success. By adver- absolutely breathtakingpictures tising on the Utah Web site, it Ive seen. A few of the features Network has increased its tour bookings almost 10 percent. Publishing has in store for Utah Our Internet advertising ef- Travel and Adventure Online forts have thousands of dollars over the next year include a roin marketing and sales materi- bust section on bicycling, push als while increasing our book- technology that periodically upings, said Margaret Griffith. dates subscribers about updates This success represents the botto- on the site and an outlet for m-line impact that Internet visitors to purchase Utah meradvertising can have on a com- chandise online. pany, as people can now plan 4th of July Special Visits to Katmb weekly Call 7 a i a a a Rod, White or Blue (or whatever suits you) Sizes from XS Youth - 5 XL Adult , To fit every member of your family, group or business. Corns in early to order special designs (Offer does not apply to Club) T-Shi- rt Taka Out (My j |