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Show teOewDSDomi, corns meota ry Goodman announced at his networks 40th birthday party in Honolulu recently that three out of five homes in the United States will have color television by the end of 1970." Goodman indicated that by the end of 1969, nearly half the television homes in the U.S. will be equipped with color sets, "and by the end of 1970 there will be 38 million color sets in use, amounting to 60 per cent of all U.S. television homes." Helping make this projection come true, NBC also announced immediately upon the next news release that all daytime programs will makbe in color by ing the entire program structure on NBC, day and night, color. So on one network at least, by years end, viewers can see color anytime they want, except when programs of local origin are on. But even that will change at KUTV where color cameras to do local color shows are on order, according to promotional manager Dennis Guiver. KSL-T(CBS) already has one color camera. CBS as a network presently lags behind NBC in production of network color shows, but its local color shows help KSL meet the challenge from NBC which leads the inAll dustry in color productions. NBCs nighttime shows will be in color by September. But this deluge of color is about to be overshadowed by another deluge, rising costs. Television has actually gone an NBC down in while magspokesman commented, azines and newspapers in the past five years have shown a five to seven per cent increase in rates to adNBC-TV'- Hey... its in black and white Immediately, almost, following the suggestion in this column that networks ought to rerun award vanning shows the way we're rehashing all the motion pictures in history, NBC announced it will do just that. In a very personal news release mailed to every newspaper in the country NBC claims it will begin a nine show series called Encore" on Sunday, June 19. But do not be deceived, these are not reruns of Emmy winners, great shows from your favoriite programs. They are a series of specials that have won things like the Thomas Alva Edison Award, the Directors Guild of America Award, the Cine Golden Eagle and an Ohio State Award. Eight of them are in color. June 19 on KUTV-T- (NBC) you can see Grand Canyon, a journey Followwith Joseph Wood Krutch. Our Man on the Missisnarrated by David Brinkley, sippi, and America, the Beautiful," starring Chet Huntley. Check listings in ing will be "The Guide for time and additional "Encore" shows. Also from NBC, President Julian s vertisers." NBC claims the large national advertiser looks to us to help him maintain cost efficiency in advertising and it is only in our own interest to do so to maintain the vitality and effectiveness of television as an advertising medium. "If we manage our costsproperly we can reasonably ask the advertiser to pay more for color, which not only magnifies the appeal and impact of the medium but especially the effectiveness and memorability of his advertising image. If you were an advertiser you would be expected to nod sagely at words, but since youre not, allow me to interpret, the already incredible money syndrome in television is going to soar even higher when color takes over. those dollar-and-a-hal- f |