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Show Giant Utilites Woo Consumer Loyalty Which Brand Of Energy Will You Choose? B3 It"! M Mol II HI V . July I'Jitl l.Y. Busi ness Review while officially denying any sense of rivalry both of Utah s are striving giant utilities mightly to woo the consumer to their brand of energy for cooling or heating homes, drying clothes or cooking Through newspaper, teleradio, billboard and vision, actual demonstration both Utah Power and Light and Mountain Fuel Supply are trying as never before to capture a larger share of the growing energy market - and the increasing use of air conditioning brings the competition into sharp focus this sum- mer Competition between the two isn t really new - users have long had the choice of gas or electricity for many applications But from a merchandising standpoint competition has never been a major factor m company "image making. Now Utah Power and Light uses phrases such as flame-les- s cooking m POWER AND LIGHT team of W W Bowman, left, director of publicity and advertising and Darcie H. White, Manager of sales and marketing, go over advertising UTAH SERVI-U-SAV- E (R. T. MUIHOUAHDS) Corner ol 10th Erst and 33rd South mmi its advertis- ing - a not quite veiled reference to gas burners, and Mountain Fuel Supply brags that gas air conditioning costs than less and is quieter what? than electricity, of course Recently radio advertising for the gas company has become a bit bolder - actual to comparisons references with electricity are used. The power company still calls gas "the other kind " Who's winning? Everybody, it would seem The consumer benefits by a greater competitive choice, Utah Power and Lights Salt Lake sales were 135,416,257 KWH for May 1965 as compared to 128,917,411 last year. Mountain Fuel's connections as of May of this year were 64,248 as compared to 63,485 last year. "Its not a battle says Darcie H White, Manager of Sales and Marketing for Utah Power and "we sell benefits and let the customer make up his own mind.' J W Allen, Vice President of Mountain Fuel in charge of distribution, expresses much the same point A few years back of view. we didn't even think of advertising except on an institutional basis, he notes. While specific advertising dollars are confidential - unless brought to light in a rate case - the two companies are probably at a very close level in their advertising efforts. Lit, with this PUfiDMS 0 DOUBLE STRENGTH GLASS SELF STORING r- - I 91 j REDUCED PRICE! SPECIAL Zions First National Bank is helping the tourist industry of Utah where it can't help itself, according to T. Bowring Woodbury, vice president m charge of public relations for the bank The bank is distributing a free booklet outlining 21 vacation tours within the state A booklet listing the dates and places of all special events throughout the statue and anew highway map are also being distributed free of charge. These vacation kits are available at all nine Zions Banks, according to the bank official An individual need not be a customer to receive one 77 Puo ftd &t bo 0 ton"f S&Xf. 0 0 0 0 Mof fuf 0 pro fuN mu th 4 p43 m ( l(k bv N - S AV (R.T. MUIHOIUNDS) CORNER OF 10th EAST AND 33rd SOUTH OPEN Mo. Fri. Tto( 1 td, Tfcr,Y OPFN M NDA A.M. to 9 P.M. 8 A.M. lo 6 P.M. 10 A.M. lo 2 P.M. 8 St. competition will con- and though both companies deny that it's a battle, their annual reports indicate that the consumer will become more and more aware of a fascinating industrial rivalry Mountain Fuel puts it this In an effort to stimuway: late greater year round use of gas by residential customers, the Company has increased its advertising and promotional activity utilizing all media Particular emphasis was placed on gas air conditioning units and clothes dryers, and the results showed air conditioning sales up 79 percent and clothes dryers up 50 percent. And Utah Power and Light gives this angle to their story: We are conducting an energetic sales promotion program with 94 full time employees contacting customers, electrical dealers, tors and builders, architects, contrac- and mortgage engineers lenders. While we do not engage in direct merchandising, we closely coordinate sales efforts and give all possible assistance to the established and equipment appliance dealers and all those who have an Impact on the building Radio Man Gets Aivard Harold D of Utah does not provide funds to promote Utah to its own residents, Mr. Woodbury noted, "So the bank is aiding in this worthwhile project The dollar spent by a Utah resident for a vacation within the state is just as valuable as the dollar spent Mr. by a Woodbury points out. "It provides an economic boost for the state and vacationers become boosters of Utah to their friends and neighbors REALLY relax this summer Collipriest, Salt Lake Advertising Club and local sales manager, KI UB radio, Salt Lake City, has been presented the RAMSEY -- OPPENHEIM past-presid- of the SPRINKLER SYSTEMS CONNECT AS EASY AS MEMORIAL AWARD by WesMagazine at the 62nd Annual Convention of the Advertising Association of the West at Honolulu, Hawaii. The award reads: "Awarded to Harold D. Collipriest, tern Advertising GARDEN HOSE!! A the advertising club president who has contributed the most to organized advertising in the West during his term of office " Under Mr. Collipnests leadership, the Salt Lake Ad Club also received the Advertising Council Trophy. Award for the Best Public Service Activities by any advertising club in AAW. Its KCPX RADIO sales manager, and representing the Salt. Lake Ad Club i won top nonors in the Ayres Speaking Contest. - So Easy 0Sh T FREE Al Behunin. For Complete mim: viknk DOJI YOURSELF PAIN.JET BOX J205 Salt lok. City. Utah I NAME ADDRESS. I CITY I Information YOU. CAN tV Sam nacre wifk safety... UTAH SAVINGS "The State t . ) Jr 4 . ' ;; ",4? i.)' - t - : '. 3 - x v'- - 7 -- f" : i. r - V . ; - ' - i V. . . ?V . , , v L1 , .1, ' - v J V ' t' V !. . 1 "We believe that boosting Utah's economy is not only a good investment for Zions First National Bank but a sound investment m good citizenship " IVGtlS and FRIDAY EVENINGS 5 "Reasons UJkij AL V'0lr $J50 Ot MOt oF Nom op motnptpr Cctrt G OSS n This Free GH s for t n and additions to existing accounts Free G '. nrp avo labif through July, limIf you Vj.n ony la dohors" earnited to one per accoun henr to work. ct less to u$ than invite put Ae 5V you ing $SOOO OR MORI Wo'c' Tross'or Pad o Noreico Iec G'un $7$0 or D'st Oork Or osHFu Do'' l'ecric I ecr.c or 0r f O'WO'F P'SO Hurry-Ho- A'orw Cock R Of t Coero Con 16 P Opor YARN PROM n ess F owtO'e or Cctrc Corv- - Poorod Coero rv So RMONE P'OVO 8j1 373 3604 I gM Prooal Porob Artcono $or 5o rstes AuOOU Crn Poppr GeMieme Inciesed Rod PIP5T OR TWf MONTM s $ Ernloeed n $! Ice-- Provo, Utah 65 North Univerity Ave. Cufy or Dymo Prso ood M ? GE I'ctr f rrc Ice CrvfKr or G I Clock Rod O SAVINGS POSTMARKED BY JULY 3Wt 7Af Con Rage's Sfa Moo Ms'c P'tobi TMR iorr Rodok Wes' rtgcus Po'ot e Tape Record HO 000 OR MORI Vow Camera Roctafc Mov e P'Orcor Re co Por,ot Sv og Mo Rod 0 f Porot e AM fM $hort Wawe fbir $Virg CopOCt forr' 'y f Hmg 5POrrt O'y bo W H " 12Troottor t trie Stsovr ng Rn fe SIS 000 OR MORI tdoor $5500 OR MORI RouUvard Aid Tool P'ea Hyd Bog $1000 OR MORI -- odok Cosro Hro rg Pod f tOSSr Dy0 lob Firs Auo Vot St Trrvl t Fc' t Gr $1500 OR MORI Thr Vt Dodm.nron At v WotcK Cot'yrsg Cos T.m Bo'l W-- 0f Door I gM, Outdoor Socket Too1 Portob Cor''Or or Wes Bd t V Mugs GE AlO" o MOHSu't St Sur' wet is C floiM.gHt Strok jrmve, S St $3500 OR MORI HOUADAY SQUAE Vogn',t Sr ond P f or lodes $$00 Ol MOtl Astro Mo C SuO G OSSS 8ow! r0 lod s C!uct Bog lo r pOS or P r C jug Proper Fit Is Our Concern L is S" 75 pv,, 46 YEARS OF CONTINUOUS SERVICE IN 50 STATES AND 45 FOREIGN COUNTRIES SAVERS-BY-MAI- Pofohir Sho $100 Ot (WOl N r t trt Wor.cur tonol ird Rrtsr f- - Srrl Doru f- -t Bo to on Men's JFomen s ('.hildren s Shoes 7 HoJUdvy octually EARN $5 06 Per $100 in Saving LOCATED IN THE CENTER OF GROWING WESTERN AMERICA You FREE GIFTS Savings From O' EXCEED $27 MILLION HIGHER SAVINGS RETURN ASSETS ufc mn4 FUEL SUPPLY'S J W Allen heads distribution -oversees campaign to extend use of natural gas in residential applications MOUNTAIN THURSDAY 50 A The tinue, continues rt bull jaont .( I ng SHOE SALE! ( O Ou nt OPEN MONDAY SEMI-ANNU- - Continental Bank is going ahead with plans for a branch Heights, ai cording to in Cottonwood John Klas Application for a zoning chance in property at 6940 South 2000 East was putbeforetheSaltlakeCountyCommission last week According to Mr. Klas plans are now being drawn up by date architect I loyd Sneadeker. although a ground-breakicannot yet lie determined Mr Mas apjieared, above, before the county commission asking for the zoning change bank ing ONLY Q Continental Plans Branch Bank Helps Boost Utah To Utahns The All Now fb The marketing competition goes on at other levels than, in advertising Mountain Fuel Supply gives their employees a bonus on every sale they make of the decorative new gas lights - to the tune of ten percent of the sale Both companies have extensive dealer help programs and make efforts to sell large buildings on greater use of their kind of energy All electric apartments are not new in Salt Lake - the Graystone, Carriage Lane, and the new Altec apartments are examples But an all gas building - like the new Canyon Crest apartment at the mouth of Emigrati n canyon is a very recent phenomenon. In this building the gas used to heat the building will also power gas turbines which will provide electricity - meaning that no power company wiring comes into the building kt all. This development is not feasible for small buildings -such as homes - and it is only practical for large ones where the gas is used for both air conditioning and heat- Acceeot Number Now Address GtN Cbee S ts H edd Is ecttsiH sy (KtNnt |