Show V Standard-Examin- High Tars Suffer Setback Latest research proves smokers prefer MERIT er Monday August 111 980 7A was favored 3 to 1 over high tar leaders when tar levels were revealed! 1 Long-TerJ Satisfaction: In the latest survey of former high tar smokers who have switched to MERIT 9 out of 10 reported they continue to enjoy smoking are glad they switched and reported g MERIT is the low tar they’ve ever tried! MERIT is the proven alternative to high tar smoking And you can taste it m Blind Taste Tests: In tests where brand identity was concealed a significant majority of smokers rated the taste of low tar MERIT as good as— or better than —leading high tar brands Even cigarettes having twice the tar! Smoker Preference: Among the 95 of smokers stating a preference the MERIT low MERIT Filter best-tastin- targood taste combination f Kings: 8 mg "tar” 06 mg nicotine— 100's Reg: 10 mg''tar'07 mg nicotine-100'Men: 11 mg "tar’ 08 mg nicotine avper cigarette FTC Report Dec!79 s Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health © Philip Morris Inc 1980 i |