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Show o Retailers will generate one trillion dollars in sales this year using newspapers as their basic advertising medium. Why? Because newspapers reach the very few consumers who are ready to buy . . . right now. On any given day, only a very small percentage of all consumers are actively in the marketplace for any particular product. When's the last time you bought a refrigerator or a new pair of shoes or even a bar of soap? And these relatively few consumers must be divided among all brands and all retail outlets which carry the item. The trillion dollar retail business resolves itself into a multitude of "thin markets." To get a share of this "thin" business, retailers advertise consistently to stay with those customers who are ready to buy. They use newspapers because 7 out of 10 adults read a newspaper on the top-of-min- d average day and newspapers ring the cash register. We believe all advertisers can profit from the lessons learned by retailers. Don't limit newspapers to product introductions or coupons or special promotions. Use them time after time, week after week to reach your "thin market" and generate sales. Really, all advertising has only one goal ... to move the merchandise. CALL US TODAY Sun Advocate ft Emery County Progress 637-073- 2 381-243- 1 Newspapers. ..Number One for a lot of good reasons |