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Show DAILY Sunday, April 30, 2006 HERALD Adaptability makes Newspapers its own opportunities “Radio emerges,and television emerges, and everyone thinks it's the death of newspapers. Continued from C10 to serve the Internet audience,” said Marilyn Thompson, editor and vice Well, you know,it'wasn’t.” president of the Lexington Herald-Lead- er in Kentucky, who said “cataclysmic changes”of recent years have forced hiring freezes, dried up training money was pleased to see Michael Jordan's latest book, “Driven From Within,”hit the bestseller lists. In one of my recent Gary Pruitt president and CEO of McClatchy Co. journalism matters and will always matter,” she said Thursda' line of his: “I can understand failure, but I can't understand the Love of the Game,” was in- the start. It was adaptability. Harvey Mackay star ever, Jordan apprenticed Positive Struggles ly using newspapers,our civic mission is already in grave danger,” Gray said, 1 wondered whatI could take “The most important thing we can do to businessman and entrepreneur. continue fulfilling that is to find ways to _ all have multiple careers. If pride goeth beforea fall, Mi- chael proves that humility can jump-start a rise. At the very beginning of the book, he states that weall know our own story from our own perspective. He wanted to learn his story from the perspectiveofthe people in his innercircle, so he went to them and asked. Then he did a really clever thing. He pinned the whole bookon his evolution as a businessman to the accomplishments of his company, Brand Jordan,especially in the design and manufactureofhis signature basketball shoes. “Hetakesthe reader joyfully throughhis new learningcurve. He praisesall those who helped him form his values and shaped his education. He begins with his parents andincludesall his mentorsand advisers, whose quotes are sprinkled through- out the book in a provocative counterpoint to Michael's own words, But here's where adaptability cameinto play. He had the self-assuranceto let others take theleadat times of transition inhis life. When he needed to learn more about product design,he listened to Tinker “I can't say enough about Tinker and what he has meant to the Jordan Brand. I love him to death, andhis creativetalent speaksforitself. We became a team. He understood exactly whatI wantedin the shoes because he understood what was going on in mylife at any given time. He had been a world-class athlete himself, so he knewit was about more than just looking at the numbers or responding to whatcritics were saying. I trust Tinker.” WhenMichaelneeded to whenheelected to stay with Nikeafter he retired from basketball. The brandstill flourishes, the shoesstill sell and his Whenhe wanted to learn aboutdecision-making, he asked Warren Buffett to ex- | plain on whathebased his decision-making. “Not much,” Buffett answered. “Whatever my guttells me,that’s whatI do.” “| thought that waspretty wild,” Michael writes, “because up to that point no decision I madehadinvolved lot of Statistical analysis,or a lot of weighing of the pros and cons. ing in a man whosephilosophy Hatfield cameupwith the fa- mous Jumpmanlogo, Michael embraced it, but immediately gavecredit forit to his colleague and mentor: Newspaper budgets have taken a selling off. Pruitt harkened back to 1919, when four Knight Ridder papers McClatchy is and must seize on the explosive growth in local search, led by GoogleInc. hugehit from a declinein printclassified ad sales, as Websites like craigslist.com and Monster.com._have become more popular. Anencouragingsign, Singleton noted, is that many newspapershave started to recoup some of that lost revenue the numberofdaily newspapersin the US.peaked. It was alsothe yearof the first commercial radio broadcast. “Radio emerges, andtelevision emerges,and everyonethinksit's the death of newspapers. Well, you know it wasn't. It was the death of about half the newspapers, anda lot of newspapers wentbroke. But the lucky hardy ones. to compete with Google, Yahoo Inc., and Microsoft Corp.'s MSN. Eitherthat or land revenue-sharing partnerships with the online search leaders. survived,”Pruitt said. 1. Use services with background checks. Some new dating sites perform background checks on everyone who uses them. For example, www.true.com conducts a check on anyone seeking to makea connection. The Website promises to prosecute anyone who misrepresents themselves on the site. 2. Conduct your own backgroundchecks If the site does not provide this service, try to learn more about someonebyexecuting a searchof the person’s name on Google. You might also want to check public records, such as marriagecertificates, felony convic- tions, real-estate documents and soforth. If you are really concerned, don't continue the onlinerelationship. 3. Don't reveal your real nameor other personal information in yourposting. In- stead, select a username, whichis a unique word or phrase that maydescribe your personality or what you're looking for in a match. Your usernameshould notcorre- spondin any wayto youre-mail address, ensuring that your real nameis protected until you decideto revealit 4. Protect your personalinformation. Be cautious about revealing ituntil you are comfortable with the person you are e-mail- in, 5. Communicate carefully. Whenyou are readyto communicate outside the security of the online-dating service, continue to be cautious. Use yourcell phone to make the call, or, if you make thecall from alandline sign up with your phone companyforcall blocking beforehand so your number won't On the Net: appear, AmericanPressInstitute: http:// » Privacy expert Eric Gertler can be reachedat pryingeyesbook@yahoo.com ASNE:http:/www.asne.org www.americanpressinstitute.org profits still mount. he always remembered who he represented. Heretained final approval of Air Jordans. When nounced plans on Wednesday to buy retained final approval. Wisely, I was just’asking myself, ‘What do youfeel” was and knew how he would be On Wednesday, MediaNews an- see an erosion in their print readership should team up to offer somesort ofcollective national Internet search engine Hatfield, the legendary shoe designerat Nike. Helistened, he learned andhe followed. But re-engage with that missing half of the al Pruitt, chairman, president and chief executive of McClatchy Co., predicted that newspaperswill continue to throughonlineclassified ads. Singleton suggested that newspapers he peggedhis profit participationtothe sales of his shoes tor Co.pull out of a slumpthat has cut deeply into newspapers’ ad revenues, Singleton said. the Sacramento, Fresno and Modesto Bees, andis In the process of buying Knight Ridder Inc. MediaNews owns The Denver Post and about 40 other newspapers. learn about contract negotiations, helistened to his agent, David Falk. But again, Michael “cyclical downturn.” “This will be a great business in three or four years,” when companies like General Motors Corp. and Ford Mo- McClatchy, based in Sacramento, Calif., owns a dozen daily papers, including himself for his next career: He subordinated himself to reinvent himself. In this century, we'll all have to do that. We'll communicate online. industry is dying, whenit’s simply in a ing their civic duty to be watchdogsif they focus too muchon pulling in people who don't read newspapers. “When we haveto admit that more than half the public is no longer regular- ‘structive and inspirational, and While the biggest NBA. devastating for the victim. You still need to do your part in protecting yourself against potential predators. Follow these steps to maintain your privacyas you Singleton argued that analysts and reporters who coverthe newspapers are buying into a misguided notion that-the Gray said some skeptics have suggested that newspaperswill wind up dumbing down the news and abandon- not trying.” His first book, “For I knewthe answerright from prosecute all cyberstalkers. Andit can be and shrunk the newsspace in many papers. “The bottom line to me is that good columns, I quoted myfavorite away from his second one. Privacy - Continued from C10 Thatapproachis not surpris- is summedupin this statement: “There was neverany fear for me,nofearoffailure. If I miss a shot, so what?” Mackay’'s Moral: All life is a transition game. Break fast, keep movingand neverstop learning. Helius = a good sales team to do that. Andthroughpartnerships with Helius Inc. Hughes Network and Harris Continued from C10 write software for distribution Corp., both of which are original equipment manufacturers of IP video for digital signage, corporate training and video the broadcast industry, we're surveillance. We're also creating software that uses IP connectiuns to electronically » Founders: Myron Mosbarger and Jack Thomason » Founded: 1995) of hardwareand softwarefor D Industry: Software developer ableto tap into their long-time D Corporate Headquarters: 333 S. 520 West. suite 330. customers and channels of Lindon, and four sales offices in Washington, D.C., Cleveland, Ohio, Dallas, Texas and London, England. distribution,” he said. About 80 distribute movies as opposed to sendingfilm reels through UPS.Oursoftwarewill allow film distributors to schedule whentheelectronic video movie file can be distributed to each percentof Helius’s customers areresellersofits software to large multinational companies such as JC Penneyand Merrill ) Workforce: 38 employees » Contact: 764-9020 Lynch. Today, the nearly 40-worker and employees of some 40 company generates $30 million theater viasatellite.” Otherinitial business challenges include difficulties establishing global channels ofdistri- butionin the U.S. and Europe, said Ron Heinz,president and CEOof Helius. “But we've managed to hire in annual revenues and works with Fortune 100 companies including General Motors and Pfizer. General Motors, which has 9,300 training centers nationwide,is using Helius’s softwareto train thesalesstaff centers in Utah including Brent Brown Chevroletin Provo. “Our business has grown dramaticallyin the last few years wheninterestin digital video and transporting video contentvia Internet protocol began to take off.” Heinz said. In addition to helping with JC Penney’s corporate training rollout, Heliusis also testing its software that allows video clips tobe set up within several stores to advertise various product lines It's that time of year again! 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