Show TALKS ON advertising ite best way to advertise is just to advertise get at it w th a view to hav ing the people know what you most desire to sell and incidentally letting them know that the specified items do not represent your full stock say in te resting things about interesting gooda and have the goods to talk men talk of the secret 0 successful advertising but it Is all very plain the essential are to offer what people want at fair prices and to offer it in a way thai will make readers know they want it the art in writing an advertisement Is to speak as the inter ested and well informed merchant would speak to a prospective customer the mere appearance of a business man s name and address in every issue ol 01 a leading newspaper will do work to increase his trade every buness man however Is able to gle facts about his establishment which will encourage people to deal with him to state such facts clearly in a newspaper is the prin cipal secret ot successful advertising the idea that it takes a number ot impressions to make the average ad effective Is not new forty years ago an english advertiser said to the publisher ol 01 the cornhill maga zine we don t consider that an ad seen tor the first time by a reader la worth much the second time it counts tor something the third time the reader s attention is arrested the fourth time he reads it through and thinks about it the fifth makes a pur chaser of him it takes time to soak in |