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Show THE DAILY HERALD, P i Baby boomers choosing RVs to make most ofleisure time MIDDLEBURY, Ind enthusiasts are getting younger, RV and the post-World War II baby-boom generation is driving this trend Those boomers between the 15 and 54 now reent of the m: Tho expansivent Hof oup is t focal point for \ceording to the Recreation Vehicle Industry Association ar HA), th segment overall urew by 254 reent since 19935. RW wnt vaby boomers with now outnumber the traditional RV core market of over-33 empty nesters: THE TYPICAL RV owner today is 48 years old, mart with aan income of $47,000. The Survey Research Center at the University of Michigan esti mates that if ownership rates remain the sume, the number of RV-owning households will ris« 21 percent by the y 2010. The characteristics of hoomers show that high-quali ty and customer service are key in purchase decisions ‘T don’t think the RV indus try has ever been as highly influenced by a group as it has with the baby boom generation They are adding tremendously to the popularity of the RV lifestyle.” said Bill Prinz, vice president of sles and market ing for RV manufacturer Jayeo, Ine, Middlebury, Ind anthi is forced many manufacturers of reation vehicles to stand ike note of this 1999 Get away in your RV: a growing lifestyle for families MIDDLEBURY, Ind. you've browsed through If some yeneral topic magazines or watched television of late, you may have been exposed to advertisements promoting the RV lifestyle. And, according to the Recreation Vehicle Industry Assoviation (RVIA), many people have Now in its second year, the Go RVing campaign, prompted by RVIA to bring top-of-mind iwarencs: to RVing, has gar this mar ers. Attention is bein: toward ther behavior, buying habits and diseretionary income familie Thursday. May group and Interest in | nered tremendou | the lifestyle \ recent survey by the University of Michigan revealed that RV ownership i itan all-time high, up nearly 0 percent since 1980 So why is RVing gaining in popularity? It's fun and offers Vunique way to vacation. builds relationships with oth ers and provides an opportuni ty tu share travel experiences with family members, ACCORDING TO research by Louis Harris and Associates, RVing brings fami her while enjoying a avel experience Many enthusiasts believe the best way to enjoy with children Ninety-two percent of parents owning RVs report that RVs are ideal to travel with fami ly and children The convenience and comtort of an RV also add to the appeal of the RVing is the best wayto whi they head children. Ninety-two lifestyle, In addi percent of parents owning tion, RV 4 tions are typically more RVs report that RVs are affordable than othertypes of vaca ideal to travel with family tions. Stays at pub: and children. he and private variety of amenities, such as tivities: “The industry has done an yeu : paign has cane additional interest Bill Prinz, vice Presidenof si applicable to the growing boomer market. like the afford ible but loaded Kale Quest fold-down camping trailer and travel trailer.” Pring added and market ing for RV manufacturer daveo, Inc turers are producing RVs, like ind fold-down camping trail er saved toward the baby boomers. In faet. the travel trailer is the most popular RV for boomers In our effort to mect con sumer needs, we have realigned Warranty programs to provide better security for the customer ind produced units'that are PADUCATL. Ky ing chemistry o| nd av floatin spring water, It wrt to have an enjoyable RV expe rience \nd, for the next step up, Jayco has the 1-YEAR-OLD Middlebury, Indiana, company is fully aware of the impor: tance of family. Family-owned and operated since its incep tion Jayco is an RV manufac turer placing an emphasis on family with its development of products The company offers two new “family-friendly” units to encourage those who want to tein the growing RV Those enterimg the lifestyle to enjoy the basies of inafford wanting family camping in lure with uve ian I stir in the shallows it sonk on the surface ults are often a stay tling strike reaction of an mouth It's guide E bass misses it at the bait.” Shrum a who suides s waters of Kentucky Lake surtice fishing opportuni said bass the crushing agitated lay says. fishing Even if a best ways to spend quality time with family. real wood cabinets, ice box, full alley featuring indoor/outdoor: stove and ample living spac Eagle Qwest travel trailer, Still affordable, it bridges the gap between those wanting to move upinto a travel trailer but are still bu conscious. Abundant ste «, double-door refrigera tor. oak doors and draw sofa and multiple sleeping capacity add to the family comfort Pring added, “\s the RV Nlestyle continues to popularity itis companies like RV manufacturers to keep pace with the leisure needs of the family Hanienly:'s big bass OranFine topwater anglers By STEVE VANEREESE feel that taking an RV on a camping trip is one of the le Qwest fold-down camp: this trend over the past fe funily-oriented travel trailers Many Americans able style can do so with the excellent job of anticipatir ship with customers and purchasingRVsis droppingas well nomical We've learned that in today’s world you succeed demonstrate a long mitment to ther 2 hat’s why many manufac of those ‘ounds pro ways to relax and partake ina tiler. Economically priced, the camping trailer still provides a toestablish a positive relation more than ever as Joors. Thele age outdoo ag 1s variety of outdoor reereation needs. We feel it is important turning to RVs now enjoy traveling with utihze different marketing un them as loy Mey customers, when you satisfy customer Great way to go: Americans are Manyenthusiasts believe tes hit a peak an the heart of spring as fish move shallow for the annual spawn fopwater fishing usually ets good around the first week of May.” Shrum said. “As the water warms up and rises into the bushes and other cover in the shallow water, 1 number of some bit ones, too. One quality back in You can fish, and not have highly developed skills There almost isn't a way you can fish a surface lure that’s totally wrong.” he said “Hf you can hit the water with it, you've got a chance Shrum said small surface plugs with concave faces. lures like the Rebel Pop-R or the Storm Chug Bug, can be fished on either spinnin aror bait cas tackle effectively. Such a popper can be of topwater he just explodes fishing is that it is workable Reidland resident anglers on the big in many variations. Shrum said that makes it useful for oceasional anglers who might efficient: in drawing bass attacks by cast- ing toa likely spot, then giving it an occasional sharp twitch alternating pauses with tempting Sun Ray Boats Inc. 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