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Show TV8—THE KERALD, Provo, Utah, Monday, January 7, 1980 Network MakesPredictions for New Decade lion to 90 million networks, Their force in cheaper than cassettes It also estimates that the marketplace will de. and cassette players, but Americans will devote 4 pend on future FCC and they n't be used to billion hours a week to court rulings on what record existing television Just when everyone has regular television view- they can pick up free and programs. settled down to the way ing. compared to 3.3 bil- what they mustpay for. ‘That'sjust the tip of the things are technology lion hours a week now Already on the market media iceberg. comes along and boots spentin front of the tube are video cassette One really significant everybody into a new age Thenthere's cable. The tecorders which are ex- technologyinvolves satelof home entertainment. FCC estimates that a pected to reach 1 million lite transmission. The Whowill be watching? maximum of 48 percent in sales in 1980. By mid- first network to use satelJust about everybody of American homeswill decade16 million may be lite transmission is PBS, NBCresearch estimates have cable by the end of in use in the United but the big three that in 1988 increased the decade. States, networks can be expected population will have With cable comes the Video dise players are to make the switch from brought the number of superstations which an infant industry that ground lines soon. television households have the potential of will blossom in the 1980s. What PBS will be dofrom the current 76.3 mil- becoming alternate ‘They will be significantly ing. thanks to satellite NEWYORK (UPI) For American television the 1980s will be the era of fragmentation So Santa Didn't Leave You a WATERBED He left us a bunch ! technology. is broad- on theair. A major problem with One enthusiast went so diversity is money. Who casting three separate networks — one aimed at far as to make the com- is going to pay for all parison with radio The this? the mass audience oneat special interest groups new technology oftelevisuch as foreign language sion was supposed to kill The product of speakers. and the third radio, that argument is not for materiai that falls went, but instead tadio networks betweenthe othertwo. was never healthier and programs. The productof Eventually the big major markets have a networks is audience Networks buy audiences three networks probably wide range of stations. will be forced by the comThat very argument from affiliate stationg petition of the may backfire, however. and sell them to comtarketplace to do the Television did not kill same — broadcast not radio from the viewpoint panies who want to one program but multiple of the station owner's advertise soap or cereal choices for various time profit statement. It did or denture cleanser. The slots. Eachstation will be kill network radio. The bigger the audience the ableto select its own pro- golden era was over and more money the graming. no longer could the radio networks collect. With Critics of current audience luxuriate in this money, they can buy television have applauded programs featuring the expensive programingfor the comingofdiversity — nation’s top comedians, the mass market. nowall that opera, those actors and musical peznews documentaries. the formers. From Fred AlFragmentthat market, experimental theater, len to Lux Radio Theater, and as the numberof whatever, will be it went the way of alternative programs available to those who vaudeville. grows, the size of the want it, while the mass What'sleft is local pro- audience for each market watches graming, and the level of diminishes Less “LaverneandShirley” or radio has been reduced to audience, less money. In “The Misadventures of whatwill appeal to drive- theory, the networks Sheriff Lobo.”” time audiences — could afford to cut back Maybe. But how many programsthat won't dis- on profits, but human localstations will choose tract anybody from what nature and corporate the ‘‘elite’’ programs they're doing behind the greed dictate overthose thatwill draw wheel. otherwise. a larger audience? The networkswill offer alternatives, butit is the station that must put them Quincy Traces e Basic _ finn Qo ~—-s eg King, Queen, Rustic Bookcase sae:tuge © 17-year warrantied © Mattress Liner Mattress @ tteater Fill & Drain Kit © Std. Pedestal & Deck re© eater Fill & Drain Kit $9 &* © Std. Pedestal & Deck. BUILD YOUR OWN FRAME ter Man’s Suicide GOODWILL TV After Quincy (Jack Klugman) traces an old man’s suicide to a son's physical abusiveness, he is faced with a similar case involving the exploitation and abuse of two elderly women by their avaricious nephew, on ‘Quincy,”’ Thursday at 8 p.m.on Channel2. Prompt Service Shop or Home Discount to Senior Citizens 225.7550 798 $. State, Orem LUE Ry UES A HEARING AID YOU CAN TRUST WATURAL LOOKING Skin Timberline includes matiress Heritage View Waterbeds 125 N. State (Riverside Pe) Provo 374-1979 11-8 Mon-Sat the hospital being treated for a broken arm. When he discovers evidence of an older injury that was never treated, ue suspects foul play by the man’s son, Timothy. Quincy learns from Sharon Ross, head of a senior day care center. that abuse of the elderly is much more prevalent than he imagined, as they visit Edna and Muriel Prentiss, two octogenarian sisters who are being exploited and abused by their nephew. Roger Taylor. When one of the women dies, Quincy becomes even moredeeply involved. BULK KEROSENE @ Frame & Headboard © Std, Pedestal & Deck © 17 yr. warrantied © UL approved Heater © Fitted Liner © Delivery & Installation Quincy investigates the suicide of 80-year-old Arnold Morgan, who was in AID CENTER 330 WEST CENTER pRovO 373-6827 HEARING TESTED FREE eeeT PAINT THINNER 1 43 wel. In Your Container PROVO PAINT & ART CENTER 261 W. Center, Prove |