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Show THE HERALD, Prov Colehnity News &| Advertisement Advertisement Advertisement a PERSONALITY RESTAURANT OFFICIAL PUBLICATION OF CELEBRITY FOODS LTD., SALT LAKE CITY, UTAH Special Daily Herald Edition Friday, October 8, 1977 Gene Fullmer and Stan WattsWorldTeam Up Champ, DannyLopez, Open Third Celebrity Restaurant at Provo Royal Inn + ** And Former Cougar Basketball Players To Be Guest Celebrities “Rope Cutting” Saturday at High Noon WORLD CHAMPION Danny Lopez, right, squares off with his friend and former manager Stan Chynowith. GRAND OPENING AGENDA Saturday, Oct. 8, 1977 began his CFL cece A Dream 9:00 a.m. V.LP. Breakfast all Press and Wedia, ~ Stan Watts Arena 10:30 a.m. - KEV Radio begins a four hour live remote bend from the Stan Watts Come True 00 a.m. - Live Golden ROPECUTTINGat Ist Gene Fullmer Celebrity Restaurantat the Sandman Inn - Midvale in October, 1976 featured Carmen Basilo, Back in the winter of '75, Gene Lou Nova, Mike Mazurki, Ray Nitshke, and Rex Layne. During the ies ng = Sponsorred by Stan’s Boxing Cub Y Fullmerfrequented John Olsen's plush 6+ twelve months, more than 400,000 guests have dined at ths Ge ae Fuller é Celebrity Restaurant vr tteCats montathers” ws. wilt office at the new Salt Lake Hilton Olsen was Sales Marketing Director location. C.F.L, President, John Olsen, “‘cuts the rope.” for the new hotel and convention center. The hospitality business is his fortee. He has spent mostof the last twenty years hotel - restaurant and 12:00 HIGH aete Cutting” Ceremony. management, ducted incone a hie first with Royal ecutive Inn, then Rodew Hilton. ting in the Front Parking Lot 12:30 beflsing. Watts Arena Danny career at Stan's Gym in Orem. FORMER BYU GREAT BASKETBALL Fullmer, former Ren middleweight boxing COACH Stan ¥ tts (left), John Olsen, presi- champion have teamed up to operate Provo dent of Celebrity Foods Ltd. Inc. and Gene RoyalInn Restaurant. bata Featuring Family Dining Ex- and then He and Fullmerwereoldfriends, and c | they had been looking for an opportunity to open a SPORT'S THEME RESTAURANTcreated around Gene's boxing career — especially those good years between 1957 and 1963 when he was World Championof the tough mid- Celebrity Foods Limited, Inc. of Salt Lake dleweight division. City Fullmer was attracted to Olsen becauseof his expertise in the food ser- has opened the Provo Royal Inn Restaurant. CFL Presi dent, John Olsen, reports that the restaurant has undergone extensive remodeling in mid-August as: Gene Fullmer’s Celebrity Restaurant - Stan Watts Dining Arena Olsen indicatedthat his firm is pleased to have engaged Stan Watts retired BYU Basketball Coach, Director of Athletics, and hopular Sports personality a consultant, am andpublicrelations sary. The large Dining Steve Erni Associate Manager Ray Hulse redecorating and opened Food Consultant Director Excellent Management Ms. Susanne Olsen is Director of Food Services Mr. Gary Ziser is Director of Operations, and Mr. Ray Hulse is Mr. Steve Erni is As: sociate Manager, Ms PamShumanis Waitress Catering Supervisor Ms. Joan Floyd is Kitchen Supervisor, and Food Consultant Both Ziser and Hulse joined C.F.L. in 1976 and they work for the Corporation in each of the three Celebrity Restaurants Hy Room is appropriately named “THE N WATTS’ ARENA," andis decorated with Stan’s pic- a 0 ulimer in many ways 1s greatness as a fighter and world cham- or county Salt Lake City was conducted on June aa7 ah pion were important, but perhaps more Spider Webb and Baseball Hall of Famer, Bob Feller. Gene's significant was his humbleness and modesty. John often says, “In all the years I have known GeneI have never heard him brag or tell anyone how great he is — or was!"’ Egotism and self-importance are completelyforeign pers y and behavior vio} to his Ss personality father, Tuff Fullmer,is shown above cutting the rope. This location near the new Hilton Hotel and Little America Tower appeals to the downtownSalt Lake City financial - hotel district. A reporter once asked John Restaurant . Suppliers to The following vendors describe Gene. He did as follows: ‘In my opinion, Gene has the best of both Casey are authorized suppliers to the newGene Fullmer Restaurant. It is a pleasure to serve their quality products to our Quests Stengle and Yogi Berra —areal down home, common man Olsen Created Celebrity Concept In 1976, they teamed up andcreated Celebrity Foods Limited, Inc. Their first restaurant opened a year ago at Horlacher Applewood Smoked Ham, Sterling- Keley Sipe over 400,000 guests during the past twelve months some kind of a record? JohnOlsen Sil heen Chief Executive : quired the Deseret Inn Restaurant in as Officer Standard RESTAURANTS that employ nearly MR. BASKETBALL the downtownhotel The of Salt Lake City. Now. they along with from these three outlets may exceed Stan Watts, former great Brigham 18 tnillion dollars during the next Young University Basketball Coach twelve months. A regular customer and Athletic Director, have acquired recently commented to Gene: “Your existing coffee shop was renamed “THE TRAINING TABLE featuring RingSide Seats and the plush Royal Din Bot areas of the will be them Gene Fullmer’s ca two time Worle 1 Anticipated gross sales restaurants are making as big of im- pact in the Salt Lake City area food le more than one year, A FINE TEAM of employees more than 30 young men and women from Provo and Orem Ce dleweight Boxing Cham pion d 4 Many are BYU students aks, Lett children under 12 will be such items as Bare HookBahed Halibut and Offered and a daily Knucks (finger steaks), a large 28 ounce Big Special Punch beverage.’ is appropriately Good Combination (fish An identified as menu for ‘Today's basket), and other ap Main Event” will include pealing entries market as you did as a World Boxing Foods Limited has opened Champion are employed at the new restaurant Distributing mercial Importing Com- any, Gusto Food Products, Old HomeBak- ing Company, Coca Cola Company, Quality Linen Company, Hallmark Sign Company, Carpets and Contract Interiors, Restaurant and Store Equipment Company WELCOME TO GENE FULLMERS CHAMPIONSHIP DINING NOW 3 GREAT RESTAURANTS The Stan Watts’ DINING ARENA: se Rope tutti HGH MOOK “Litth le Red” Loper Saturday, October 8th Featuring Danny Pride of Utah and World Champion 2 FINE FOOD The sports family menu financial district 200 people. the Provo Royal Inn Restaurant is “'THE conan featuring Box Seat TICKET TO ing Room NEUTRAL ye Eags, E. A. Miller Pack: ing Company, VIP Distributing Company, In March 1977, their company ac- three SPORTS THEME Company, Jolly Poultry, Booth Fisheries, Com- campus wherehe was af known i ROPE CUTTING at 2nd Fullmer Restaurant at the Deseret Inn, the Sandman Inn Midvale. This 130 seat Celebrity Restaurant has served tures, trophies, placques. and other memorabilia that he has acquired during his nearly three decades on the BYL nately 4 vitety and Olsen was Sonat ~ {man SatINN Best Deseret inn (EE | |gaester) . 60 WEST 500 SOUTH 390 WEST 7200 SOUTH as SALT LAKE CITY MIDVALE Phone 2 55-9000 . Rval ik Featuring STAN WATTS’ ARENA UNIVERSITY AVENUE AT 12TH NORTH Laval Tnn 375-9400 PROVO, UTAH BEST SEAT PROVO, UTAH Phone 375-9400 Phone 355-9000 |