OCR Text |
Show Pee EDtents enahe)areca _wemeat, corosen x, 1988 DAILY HERALD To the Millions of mericans ho Helped Design the1959 Ford Family of Fine Cars A message from Henry Ford II, Benson Ford,and William Clay Ford on the philosophy behind Ford Motor Company’s 1959 models —gsoon to be shown by 8,972 dealersall over the country. i Yor 55 years our family has been in the Never before has our companydevoted so business of making automobiles for the much time, thought, effort and money to finding out, and finding the way to give you families of America. First in our grandfather's and our father’s time, and now in our own, we’ve been asso- the things you want in an automobile. And we make a car for every price range, from eiated with the evolution of the American. gar. We’ve watched our cars and our waysof have is almost unlimited. about $2000 to over $7000. The choice you: living change each other. 6 different makes— 60 different models Throughall these years we’ve tried to learn the simple secret of success in the car busi- In the 1959 Ford Family of Fine Cars, we ness: Give the people what they want. Of course, when our grandfather decided - to find out-what people wanted, it wasn’t Benson Ford, Vice President and Chairman of Dealer Policy Board, gets local picture from Lincoln-Mercury dealer Fred Jones, Tulsa, Okla. ‘will offer 6 different makes—the Ford, _Thunderbird, Edsel, Mercury, Lincoln, and . Mark IV Continental. In these 6 makes you one of our most important assignments. get a total of 60 different cars. We do our best to find out what you like, Andif that’s not enough,you can pick from so many different colors, interiors, trims, and other choices in each model that it takes an electronic brain to count them. why you like it, what you need and want, what you take for granted in a car, and what you don’t care about. Weask questions by mail, in person, and by telephone. We get suggestions from a farmer in Arkansas and a housewife on Long Island, a salesman in Arizona, and an Ohio teenager who just got his driver’s license. A host of new ideas is ote, President of Ford Motor Company, talks about the ’59 Ford with foretaan Nicholas Metropoulce at assembly line of Rouge plant. . very hard. People wanted low-priced, reliable transpoftation. You didn’t have to do much research to learn all aboutit. How things have changedi< Today, people want far more than transportation from their cars. To most of us Amerieans, the car is a second home. We are the most mobile people on earth. Welive in one place, work in another, send our children to school in a third, and enjoy our recreation in a fourth. Wethink nothing of going fifty miles to dinner, or across. the country on a holiday. Is it any wonder Americans make such great demands upon our cars —or have so many ideas about them? _How do wefind out whatthese people want —and what their ideas are? At Ford Motor Company weconsider. car-owner research Our dealers across the country will soon be showing you the completely new 1959 Fords, Edsels, and Mercurys. Together with the improved 1959 Lincolns, Thunderbirds, and MarkIV Continentals, we believe they’re the most beautiful cars we’ve ever made. Their styling is crisp, functional and well propor- tioned — every line with a purpose. Our ’59 cars are designed around people. You'll find, for example, such things as wider doors to make our cars easier to get into and out of, even for ladies in the new tighter skirts; more leg room for the person in the middle, with the humpin the floor cut way down;and, you'll find all of our new cars —both V-8’s and 6’s—are more economical to operate. -« WilliamClay Ford, Vice President, Product Planning and Styling, © works here with Edsel stylist Deno Taglioli on 1962 designs. Webelieve you will find, in the 1959 Ford Family of Fine Cars, the car designed for “you. In a sense, it was designed by you— designed by you and millions of other Americans. Speaking for the entire Ford Motor Com- pany — its 273,457 stockholders, its 150,000 employees and its 8,972 dealers all over America — may we invite you to see our new cars before you buy? Watch for announcement dates in your newspaper. You'll notice all kinds of: ideas to. make riding safer and easier, more comfortable and convenient — from greatly enlarged window areas to bigger luggage compartments. ‘FORD MOTOR COMPANY- The American Road, Dearborn, Michigan THE FORD FAMILY OF FINE CARS — FORD - THUNDERBIRD + EDSEL « MERCURY « LINCOLN- MARK IV CONTINENTAL | r 4 e3 ff , icc nial ilas |