Show advertising CITIES booklets are practically valueless in city boosting according to leonard fowler manager of the omaha omalia bee in an address before the salt lake commercial club recently advertising a according cording to fowler is the greatest asset of a growing community it must be timely and it be it must bo be persistent si it must be consistent also it must be plausible and institution institutional a one thousand million dollars is spent in advertising each year P he stated A colla firm spent ten thousand five hundred dollars in one ad taking a double page in a weekly magazine for one time does it pay of course I 1 does or this firm old in advertising would not have spent it he ile then took up statistics showing how some cities with all the opportunities tuni ties of others in the last ten years showed a decrease in population the others showed a again gain this he attributed to advertising claiming cai ming that advertising catl s increased their porm peculation lation by acquainting qua inting the home seekers with their city ho lie cited portland tacoma and seattle as samples showing portland and seattle to have far outstripped tacoma in progressive ness in the last ten years memphis term tenn he said had on an annual appropriation pria tion of two hundred thousand dollars for advertising the city if you are going to advertise he said no matter what you must first pick your held dont attempt to cover the whole united states booklets dont pay you cannot get enough distributed because previous cx examples amples have shown that only four out of a hundred are read the speaker then took up the conditions of the farmers of the north central states contrasting their condition those of western farmers lie ile declared that the state of utah owed it to these farmers as well as them themselves seles to show them what the state of utah has to offer in the way cf of a livelihood there is more joyin joy in a printing office over one sinner that pa pays ys in advance and abuses the editor on every occasion than there is over ninety and nine who borrow the paper pe and sing its praises without contributing a cent to keep it out of the poor house says record payson suffered a fifty thousand dollar fire in lat int t sunday morning owing to the lack of proper fire ap aratus and water the citizens were powerless power lesa to combat the flames and had to stand by and see their property go up in smoke news print paper shows a decrease in production in shipments and in stocks on hand according to the november report of the american paper and pulp association to the bureau of corporations vol 1 no 1 of the rio grande service gazette has just been issued by the passenger pae par enger department of the denver and rio grande and western pacific the gazette will be issued monthly if a bill which was as introduced in the legislature this week become becomes a law the office of district attorney will be abolished in utah |