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Show Family Weekly / June 6, 1971 interpret the notice recently found on a school bulletinboard in L.A.? “Warning,” it reads, “Do not exer- First of all, I try to preserve the health of my family and myself. I do it through vitamins and control cise strenuously or breathe too deep- of diet. I take regular exercises to ly during heavy smog conditions.” keep my body resistant, my muscies toned, my circulation flowing. I like running on the beach, but there are That’s a routine notice now. So are the polite signs posted at intervals along the banks of the Mississippi near the water.” a hundred other ways to get the workout you need. For another thing, I’ve planted a Recent evidence shows that, because of our fouled air, chronic These are not sprayed, fortified or that warn, “Don’t eat your lunch bronchitis is seven times higher than it was 10 years ago. That bronchial asthma and emphysema are on the upswing. That the incidence of lung cancer is twice as high in our smog- choked cities as it is in rural areas. There’s little question that smog has been a killer. In London, as far back as 1952, during what was called a “killer fog” emergency, it was estimated that 4,000 people died in a week or so. New York had a similar siege at Thanksgiving time in 1966 in which 168 people died. I haven't seen the figures for the terrible inversion of Juiy, 1970. garden. I raise organic vegetables. processed in any mannerthat is unnatural to them. The idea is to raise plants as wholesome as nature meant them to be. My wife has devised some fabulous combinations based on our organic produce. She does a thing we call “Margo’s Givetch au Naturel,” derived from a central European casserole dish. She adds some brown rice, a green salad, French bread, and voila—it’s a gour- met meal. And betterstill, it’s a nourishing one. But my real crusade is trying to make people hear, make manufac- Our food supply has been hit, too. Smog damages crops to the tune of turers listen and make our Governmentact. I believe that if enough of us get excited—if enough of us write a half-billion dollars annually. With letters to our Congressmen and sign three and one-half billion people on this earth and about three and onehalf billion acres of productive land, it amounts to one acre per person petitions—thereis still time to repair the damage. for a year’s supply of food. Even at in the Congress can really be: when this proportion, 10 to 20 million human beings are dying of starvation each year. What mightit be like in heard a Senator say he was deter- 10 years if, as somescientists figure, the use of pollutants cuts the amount of arable land down to one-third of an acre per person? Andit might surprise you to know how responsive our representatives I was in Washington recently, I mined to act on a pending bill because he’d had “an avalanche of mail” pushing for it. And out of his briefcase he pulled—six letters! People are strong, and when they entists—among them Dr. Richard Feiger, Senior Curator of the Los raise their voices they're stronger than one might imagine. When the Russians launched their Sputnik, for example, there was such a reaction in America that in short order we Angeles Museum of Natural History, beat them to the moon. Nobody can and Professor Barry Commoner, of convince me that what I’m suggesting is a more impossible feat than that one! So it isn’t just the pelicans. We, you and I, and. our children—we’re the endangered species. Some sci- Washington University in St. Louis —say we only have about 40 years left. If that’s not gloomy news, I I mean simply: what’s to hold us don’t know whatis. “Well,” you say, “there have always been doom-glcom cranks. back if we set out to clean our air Mankind will muddle through. It more vital than saving our owu lives and making life livable for our children and grandchildren? This is stiil our country, and we're still part of always has.” Maybe so. I hope you’re right. But, I for one feel that what we've got is worth fighting for. I’ve been at it for the last 20 years. Here are a few | of the steps I’ve taken: And new Sweet-Heart*Limeis shine. Send us thiscouponznd really different.it’s fresh with the label from yourfirst bottle and we'll send you a coupon the bright, clean fragrance of lime. Andcleansdishes, glasses and silver to a gleaming good for anotherbottle FREE. Sweet-Heart Limeisall heart. and water, to find ways to make our planet Earth fresh again? What's the globe. And preserving it has got to be our first order of business. It’s the very least we can do. @ (MAIL IN COUPON) the green “Purex Octagon and Hand” fronthe labelore —- ewfSwectme Heart Lime Dishwashing Liquid to: Offer,ts Box 10141, Glendale, Eaiiterna31300, We'll ‘a coupon for your next bottle F' REE! Offer Timited to to onefree bottle per family and expires July 31, 1971. This coupon must accompany your request. No facsimiles accept Name Address City |