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Show You'll never need to buy another pair of socks againfor the rest of your life! (unless your laundry loses them) Whenour new merchandise man wasoffered an exclusive on these indestructible nylon socks, he called the manufacturera iiar. “Can't be done!” he said. “If the socks are as strong and durable as you claim, they‘ve got to be so stiff underfoot, they'll be ble!” “Kiiten-soft,” said the manufacturer. “hen they won't wash satisfactorily.” “Always comeoutlike new,” barked the manufacturer. “Permanent colors, lasting texture ond shape.” “Or you'll weasel the guarantee,” added our man, doubtingly. “Unconditional!” snapped the manufacturer. “What's the catch?” Then we washed them—with no sweat! They looked and felt like new. The socks didn’t surrender. We did. They're for real—and forever! So here they are. The forever socks. Ail black, or in a 6-pair assortment of smart solid colors to i any wardrobe, 2 pair biack, 2 charcoal, 1 navy, 1 loden. Ankle length, with elastic topsfor snugfit. Fit any size 10! to 13. 6 pair only $7.98 if you've got a slow laundry (or grown-up kids), take us up on our discount dozen offer . . . 12 pair—only $14.98. Same assortment (only douled) .. same forever guarantee! JAY NORRIS CORP., 31 Hanse Avenue, Dept. L-356 Freeport, 11520 “No catch, no secret!” said the manufacturer happily. “8-ply yarn of DuPont nylon—instead of the usual 4. Woven so closely, they makeordinary sockslooklike they‘re three-quarters air, by comparison! Styled by one of the world’s great sock designers—for perfect proportion and fit. This yarn is guaranteed to wear forever, in normal use. That “normal use” simply meansregular ordinary wear—don’t burn holes in them deliberately,or try to cut them with a scissors or razor.” Westill had to be shown. So we’ got samples. And we wore them. And wore them. And machine washed them. And Laundromatted them. And tortured them. Like wearing one pair for a week straight-till we thought they’d drown in sweat. 8D Family Weekly, March 29, 1970 Pleose rush me the following “Forever” B-ply socks: 1G poir for $7.98 + 70c prtg, & hndig. 1 Check one: 1) All-black or 1) Assortment [Enclosed is) check C] moneyorder for $. (N.Y. residents ad soles tax) 1 Chorge my [)Diners Club (] BonkAmericard [) Master Chorge 1 orl American Express Acct, #. Nese 1 Nome (print) 1 Addrous i Cey___Srate_Tip. i] | CLSAVEt Special Offert Order 12 pair for only $14.98 plus $1.30postage (save$1.10) ' LSS tancoiate oeverr GUARANTEED =—— ad |