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Show ea a BRINGING UP BABY,® HINTS COLLECTED BY MRS. DAN GERBER, MOTHER OF FIVE Of course not! Every week is baby week for the most important people. But | think perhaps it's a nice idea, once a year,to review all the wonderful developments that have taken place for the benefit of your baby ... and all babies. PLeee Signsof the times Babies and baby care have come a long way since the so-called “good old days,” say, of the twenties. Thanks to modern pediatric baby-care and feeding practices. Wee ones are protected by the miracles of modern medical science. Mothers have the best baby-care baby information at their beck and call. A wide variety of foods, specially prepared for maximum nutrition and all. early introduction, are now available to one baby and Growall the way with Gerber Baby foods, too, have come a long way. In 1928, when Gerberfirst offered strained baby foods,only five varieties were available. Today, your grocer has a tremendousselection of foods for your baby. ¢ : Now, Gerberoffers over 100 strained and junior foods to meet baby's nutritional needs from the infant age through the toddler stage. First camethe “staples”: fruits, vegetables, cereal. Then, the somewhat more specialized foods: meats, dinners,juices, egg yolks, cottage cheese, etc. Finally,the finger foods: teething biscuits, April 25—May2 BABY WEEK (i A date to remember. This is the special week your grocer puts all his finest products on parade for your baby. Why not check yourfavorite store and see how many Baby Week values he has? * FEATURE * sof ial "is toddler cookies, meat and chickensticks. Fo so ah nt Oh Am tos t ‘ 3 Anothergood sign of the times Baby-feeding methods,like most things, change. Today, the many “not-to-be-broken” feeding rules of EAT CAMAge yesterday have become more flexible. With the greater variety of specially prepared foods, today’s baby-feeding is patterned to fit the physical and psychological needs of each individual baby. time to try some i is non-assignable.1 purchase of sufficient z LE 3 § i 5 Two nourishing “basics” enjoyed by babies from the beginning to the end of babyhood: Gerber Cereals and Gerber Juices. The cereals provide iron, calcium and B-vitamins...the juices, vitamin C.Five delicate cereals ... nine.refreshing juices. Baby Weekis a good l A teite Daily dietary duet coupons presented must upon request.it. | Offer void in any state $ Does baby need a special week? varieties your baby may not have sampled. Babies are our business... our only business!° GERBER® BABY FOODS, BOX 72, FREMONT, MICHIGAN Dept. T.M., Fremont, Michigan. value 1/20¢.Offer expires June 30,1! |