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Show START YOUR CHILD ON THIS SENSIBLE PLAN based on exciting books about SCIENCE and HISTORY... designed to instill a lifetime love of good books andto assist him—without pressure—withhis school work AN IDEAL CHRISTMAS GIFT (see below) A TRIPLE TURRET MICROSCOPE KIT—"SCHOOLSIZE” NOT A TOY! GIVEN TO YOUR CHILD THIS FINE OPTICAL INSTRUMENT IS LARGER THAN SHOWN Three Turrets: WITH A FOUR-MONTH TRIAL SUBSCRIPTION TO 100x + 200x - 300x JongReaders ofAmerica ms A BOOK CLUB FOR BOYS AND GIRLS (FROM 8 To 14) UNDER THE DIRECTION OF Book-of-the-Month Club <> THE PLAN - To encourage—without pressure—a (1) THE ALLABOUT BOOKS are comprehensive natural love of reading is the sound educational prin- \books about science. Each of these volumes—from ciple of the Younc-READERS OF AMERICA* plan. It dinosaurs and astronomy to atoms and sputniks—is provides—at regular intervals, which is extremely written by an eminently qualified science writer and important—authoritative books that are, aboveall, is accurately and profusely illustrated. fun to read. The “library building” habit thus acquired in childhood is the most precious that can be (2) THE LANDMARK BOOKSabout American and developed in any child. There are twoseparate series world HisTorY are written by outstanding auinvolved, one covering history and the other science. thors whose reputations were made in the field of serious adult -writing—authors like John Gunther, You can subscribe to either one for your child, Pearl Buck, ThomasB. Costain, John Mason Brown or to both at a 10% discount. ‘Throughthis fine instrument your youngsters can view the world’s tiniest_animals, plants, feathers, gemlike crystals, etc. Comes with manual and other equippp ment illastrated below. and many others. THE KIT YOU GET INCLUDES: Carrying > A FOUR-MONTH TRIAL SUBSCRIPTION is case, the microscope, instruction manual, 10 suggested, in order to see how your own young reader responds to the idea. To excite and inspire him immédiately, he -will receive, free, the enrollment gift pictured at left. He will also receive the prepared slides, 5 blank slides, slide covers, magnifying glass, tweezers, spatula. ELECTRICALLY ILLUMINATED | | (BATTERIES INCLUDED) ALLABOUT or LANDMARK Bookyouselect as the first purchase from the twolisted in the coupon. At the end of the trial subscription, if you do notfeel that the plan is succeeding with your child, you are free to cancel. > THE SYSTEM IS SIMPLE—each month your child will receive a book addressed to him personally. The price to subscribers, lower than the regular retail price, is only $1. 75 each, plus a small . charge for mailing. Dicsmnemal BEGIN WITH ONE OF THESE—OR BOTH 19-11 Book-of-the-Month Club, Inc., 345 Hudson Street, New York 14, N.Y. YOUNG READERS OF AMERICA Branch Please enroll the child ee arBn @ four-month trial eeeern to reeReaders of a charge for postage), America the “SCHOOL ” TRIPLE postage and handling) fi euo 3080 enerMl B08 bore Strand th tne fifty bookplates with ‘ne purchase of thearat book(s) TURRET indicated, You are to send the one ALLABOUT BOOK cohper and bill me at $1.75 (plus a small ‘charge for Postage and Leonelfor each book. - one LANDMARK BOOK Saybia neal ts er Ne ter ear one ALLABOUT and one LANDMARK BOOK each month and bill me at $3.15 (plus 8 small charge for postage and handling) for each shipment. "time after receiving four shipmen' of books. As the child's I may cancel the subseri; ion 2 firstpurchase send the (or ) checked at the left. e=scambnationSubseiption This order must mootke filled.in and signed y check both books.) or NOTE TO PARENTS: Au Asour THe Human Bopy is recommended by the American Library Association and contains perhaps the best and most sensible description of human physiology ever written and pictured for children: It includes a simple illustrated explanation of the process of reproduction that has been called “a model of clarity and dignity.” CMY se ngdeteGenecie’ on sence sere sererenecee eeaerenees Zone......Stote........... GIFT CHECK HERE. PACKAGE bedare IF YOU WANT THIS AS A CHRISTI YR 32 ARRIVE IN TIME FORCHRISTMAS IF RDER 1S RECEIVED BY DECEMBER LANDM, DOORS pe 8,0 ath (Chas frm qebiation becription) plus postagenad handing, and are shipped duly free from Toreate NOTE: In Canmtn, * IF YOU DECIDE to subscribe to both series (one ALLABouT and one LANDMARK. Book each month) youwill receive a discount of 10%, making ” the special combined price $3.15, plus the postage and handling charge. : . ALSO GIVEN... 50 BOOKPLATES { NOTE ABOUT CHRISTMAS: If you wish the subscription to begin asa Christmas surprise, simply check the proper “box in the coupon. The enrollment gift and the first purchase will be sent in packages:plainly labeled “Do not open until Christmas.” Enclosed will be a card naming you as the donor. *Trademark of Book-of-the-Ménth Club, Ine. |