OCR Text |
Show The Salt Lake Tribune NATION Tuesday, November 18, 2003 Kent Putiiips/TheAssociated Press Dan Bustos,left, an artist with the Minnesota-based TivoliToo, admires his handiwork on an Elton Johndesigned Mickey Mouse statue as fellow artist Giam Nguyen, kneeling, paints one of the “75 InspEARations,” an exhibit of 75 Mickey Mouse statues at Walt Disney World in Lake Buena Vista, Fla., on Monday. Abhh,the powerofcheese: Mickeystill looking goodat 75 By DANIEL CHANG Knight Ridder News Service MIAMI — Infilm and ontelevision, around wrists and on heads, through theme parks and cruise ships and specialty stores, Mickey Mouse has proven likable, marketable and downright durable. Mickey’s cartoons have been translated into dozens of languages and his image is recognized on every continent. Today, the mouse that spawned a $47 billion global entertainment in- dustry empire celebrates his 75th birthday. Since he debuted in “Steamboat Willie” at the Colony Theater in New York on Nov.18, 1928, Mickey captured the popular imagination with a grip that has only grown tighter, says Mbnique Peterson, co-author of garage in Los Angeles. “Steamboat Willie” introduced the world to Mickey as thefirst cartoon synchronized with sound — specifically, squeaks, whistles and music. With new sound technology revolutionizing movies, Mickey’s star ascended at about the same time Hollywood released the first truly successful “talkie,” Al Jolson’s “The Jazz Singer,” in 1927. Studios began minting nowlegendary stars and Mickey was right there with them. In 1933, a merchandising wizard named Kay Kamen licensed Mickey’s image and it wasn’t long before the familiar face began to appear on everything from pencil erasers to toy trains and wrist watches. Disney also began using the mouse’s image as a corporate logo in the early 1930s, addingit to company letterhead and stamping the symbol over the first Disney Studios in Los Angeles. But Walt Disney, who provided Mickey with a voice * PLEATED OR FLAT FRONT ¢ RELAXED FIT TWILL * NO WRINKLES * MACHINE WASHABLE Orig. $48. | through the 1940s, infused the mighty mouse with its greatest trait: a personality. No cartoon, Disney or otherwise, ever supplanted Mickey’s status as an icon. More than just a corporate symbol, Mickey has become a one-mouse United Nations, spreading joy, and selling PRICES ea Gla merchandise, with equal success in Japan, Russia, Germany and South America. Mickey Mouse: The Evolution, The Legend, The Phenomenon!” “He was at the forefront of so many things,” Peterson says, “from being the first talking cartoon character at a time when Hollywood was just borr. — so he was getting top billing along with Clark Gable on the marquees — and then as a savior through the Great Depression. With the birth of television, Walt Disney was 24.99 DOCKERS}. WASHED ¥ CHINOS | At TransWest Credit Union, your savings are federally insured to $100,000 by the NCUA. Call or stop by today! Salt Lake LOWEST PRICES SRSTSe 801-487-1692 San one of the first people to get on 801-572-6003 the air and use that medium with the help of Mickey Mouse. “No matter what era you were born if,” he says, “there was some kind of first that Mickey Mouse was a part of.” Many people assume Mickey was Walt Disney’s first character. He wasn’t. During the 1920s, Walt had created other characters. Working out of his uncle’s Taylorsville 801-685-8928 Magna 801-250-5411 www.transwestcu.com *Annual Percentage Yield as 11/17/03 Based on deposit of $1,000 or more. Penalty for earty withdrawal. Rates subject to change esa Humidifier & Purifier. Twoin one. No.1 in Germany and Europe. Perfected over 20 years. Woridwide unique technology. No need for filterpads. $ 499.99 (LW 44) - different sizes available. Patent-No.5,894,001. Venta-Airwasher purifies breathing air by washing it with water. Automatically adds humidity by European consumers have made Germany's Venta-Airwasher Europe’s Nr.1 bestseller. Now available all over the US. © WITH STAIN DEFENDER * CLASSIC FIT * PLEATED OR FLAT FRONT * NO WRINKLES * MACHINE WASHABLE Orig. $62. No endless cost of replacing clogged, bacteria-riddenfilterpads. No smell of moldyfilters, No problems with white dust. The Venta-Airwasher it's so simple.” Made Venta offers 10 year warranty. Reddot design award winner 2003. Available at selected retail stores. Please cail for a completelist of dealers. BED BATH & BEYOQrERS in Germany “Wherever | perform in the world: my agents are required to provide Venta-Airwasher because my priceless violin needs the best possible environment. Only Venta gives me the peace of mind that the air humidification will be perfect.” Nigel Kennedy, London We make one product. We make it to perfection. For over 20 years. Test the Venta-Airwashercost-free. Free shipping anywhere in the US. Try the Airwasher in your home for 14 days.if you are not fully satisfied, we will have the Airwasher picked up from your home via UPS and your credit card will not be charged. Name: State/Zip: Venta-Airwasher \LC., 180 Stantey Street, Ek Grove Village, It 60007,Tel. (847) 758 9598, Fax: (847) 758 9597 Call Today Toll Free: 1-888-333-8218 mee(Jal 7Y) aE Ra \-) eee t COPY} Dockers® is a registered trademark of Levi Strauss & Co. Jriginalprices are offering prices only and may or may not have resulted in sales. Advertised merchandise may be available ’ these or similar sale prices in upcoming sales events this season MEIER & FRANK Great Gifts * Great Prices ee Fe parte oe a offers humidification without filterpads. is the filter. « hygenic ¢ simple * easy © silent * very cost efficient ° elegant design. 31.99 DOCKERS GO KHAKI" PANTS |