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Show The Salt Lake Tribune USINE @ CHET CURRIER, E-3 E SUNBAY § HUMBERTO CRUZ, E-5 APRIL7, 2002 ih @ MOTLEY FOOL E-2 chia LET Battle Lines Are Drawn Around Office Coffeepot veryoffice hasits coffeepot. And everyeoffeepot is grounds for war. Once a humble receptacle for something merely “dark” and “hot,” the modern-office coffeepot has become the focal point for a whole couch-full of neuroses and obsessions. The basic cup of Joe no longer ex- ists. In addition to the new menu of coffee drinks,there is anew cast of characters who could star in a play called “The Coffee Wars.” Here is a guideto coffee archetypes,offered with the hope that, | | | | once you recognize them, you can counteract them — and therebygain controlofthe pot: @ The Dodger, Always | eagerto drink the coffee but never | Steve Griffin ‘The Salt Lake Tribune Monette Serawop works in the Uinta River Technology Centerrun by the Ute Tribe at Fort Duchesne. The technology centeris one source for jobs on the reservation.The tribe also owns cattle feed lots, anoil field services company,a grocery store anda bottled water company. willing to brew,:this coffee drinker is invisible whenthe pot runs on emp- Hedging Their Bets ty. @ The DecafDictator. For this brandofcoffee drinker,it’s decaffeinated coffee or nocoffee atall. @ The Coffee Hog. No matter whenyou visit the coffeepot, the hog always seemsto be therefirst, pouring anothercup, fiddling with sugar packets, dribbling drops of cream ail overthe counter. How, you wonder, can a single person drink so much coffee in a day? On-the-Job Hunt economyyonreservation in Uinta Basin BYSTEVEN OBERB: work for Uinta River Technology perform tasks THE SALT LAKETRIBUNE similar to thousands of other computer data-entry workers in Utah, their jobs come with a subtle dif- FORT DUCHESNE — To mostpeople, the hand- There is a dearth of openings in the labor market but manypeople whoalready have jobs are nonetheless looking for the next one — and usually while they are at work. writing on the Immigration and Naturalization Service documentdisplayed on Monette Serawop's computer screen would appearillegible. After touching a keyto enlarge the scanned document, though, Serawopstarts to type. Her fingers dance overthe keys and a momentlater, the scrawls on the page are transferred to a new digital copy in Ina poll of more than 8,000 users of its Web site, HotJobsInc. found that roughlytwo-thirds of those who voted said theyare lookingfor a new position at the office despite fears theycould getfired if found out. readable type. “It just takes practice,” Serawap says quietly as she drops her eyes to the keyboard andpulls up an- ose fears aside, many said they didn’t have any qualms about looking on the company’s dime. than $20 million in annual revenue, include one of other document. “You get so you can read most people's handwriting butit is still hard when people ihestate’s largestcattle feedlots, an oil field services company, a grocery store and a bottled water Although Serawop and the other 65 clerks who See UTE TRIBE,Page E-4 write really badly.” While notscientific, the Website said 23 percentof the respondents ference. They work in the heart of the Ute Indian Reservation in Duchesne County — an area not ex. actly known asa high-tech hotbedorforits history of creating jobsforits residents, Yet overthe past two years, thanks toan influx of federal money from the settlement of a longstanding water rights dispute, the Ute Tribe launched nine new corporations in an economic developmenteffort unparalleledin its history. The companies, which combined generate more TAH Utes diversify The Dailas Morning News a GOLORADO ® TheCoffee Snob. Knowthis: Whaiever's in the pot is never good enough. Ute Reservation: 3,450 membersof the tribe live on 4.5 million acres in Uintah and Duchesne counties. ‘The Salt Lake Tribune are looking for a new job five daysa week. Another 43 percent are spend. ing atleastsix days a weeksearch- Execs Flaunt Stock Trade Rules Utah Worker Sues oralTwo-thirds, or 66 percent, said ‘they are lookingfor a new line of work every day. Despite the searching, only 29 percent said they believed they would find a new job within three or four months. — TheAssociated Press a Disclosure deadlines ignored; SEC oversightlax BY ADAM GELLER THE ASSOCIATED PRESS NEW YORK — Many investors in Critical Path Inc. would have been interested to know when founder and chairman David Hayden sold 217,500 shares ofhis company’s stock in July 2000 for $14 million. Ticket to Sell Amagine if you could wearthe late John Lennon's peace message on a sterling silver ring. Starting in June, consumers can. ‘That's when retailers will begin to apt designs crafted to insell. clude well-known drawings and words penned by the former Beatie for his son Sean and licensed byhis ee Yoko Ono,to JewelAmerica. ‘The whimsical drawings of animals were compiled in Lennon's book Real Love: The Drawingsfor Sean. ‘The licensing for the moderately pricedjewelry is the latest ee attempt to the Lenno1 nameinto a household brand. The artwork ta amears on kids clothing by Carter’ — USA Today Bucking a Trend Marketers continue doling out cash to cater to Latinos, despite an overall drop in advertising spending. The growth in the Latino popula. tion, the sector's increasing buying powerand Latinos’ willingness to | But Hayden didn’t get around to disclosing his insider deal until nine months after the fact — and bythat time, Critical Path's stock had fallen from more than $65 to just $1.5] a Shareholiers in another firm,PCTelinc., hadaninterest din ing that Peter Chen, the CEO at time, sold 70,000 shares for $46.50 each in 2000. But Chen failed to disclose the deal until five months later —by which time thestock was worth to recent reports that top executives at Enron Corp. and Tyco Inc,, quietlysold millions of dollars in company stock back to their own firms without disclosing the transactions for many months. They slipped through a loophole in securities law covering those relatively obscure transactions. Most insiders trades are far more straightforward and aren't eligible for loopholes. But as Chen's and Hayden's disclo- Sieaith Transactions and Exchange Commission enforcementlast year. The SEC has enforced less than 10 such casesin each of the past 12 years. # of cases o 246 2001 2000 fms 1999 sure records show, even when the law is more stringent, some — ignore the rules for losure. For the most part, they get away with it. Last year, the Securities and Exchange Commissionea’ after just eight insiders for failing to properly disclose ownership, purchases and sales of their firms’ stock. In Just Investors reacted with alarm Over Drug Test Casesof companyofficials who failed to properly disclose company stock transactions made up less than 2 percentof all Securities | 8 | 10 Whena bottle of thehightabused painkiller Oxycontin disappearedfrom an apartment owned by Turn Community Services last year, the as sisted living facility asked its staffers to submit to a drugtest. EmployeeMichelle Beece agreed, but changed her mind whenafemale tester asked Beece to un dress and urinateinfront of her to provide a sample. Supervisors told ve her refusal to take the test would be considered a resignation, but shestill refused to provide the sampleinfront ofthetester. Now Beecehasfiled a civil lawsuit against her former employer, a nonprofit agencythat provides assistance to the developmentallydisabled. The 8rd District Court suit, which seeks $1 million in damages ses Turn Community Services of wrongful termination and violationsof state laws that Beece claims guaranteed her a more reason- able measure of privacy The agency has denied the allegations, assert ing the testing at Project Reality, a clinic it contracted with for drug testing, did not violate state See WORKER,Page E-3 See INVESTORS,Page E-6 Denny’s Deals With Discrimination, But BusinessStill Suffers buy from businesses advertising in Spanish had marketers spending more on these types of ads last year. The roughly 5 percent spike was Jess than the previous three years, which saw an average increase of 20 percent. But overall ad spending in all sectors felin 2001 “American businesses are waking up,”said Jorge Reynardus, president of Reynardus & Moya Advertising, a New York-based firm specializing in Latino advertising.“It’s a deal that no one can pass [up].” Overall, ad spending fell 9.4 per centin 200) to $94.3 billion, while Spanish-language media spending rose roughly 5 percent to about $2.52 billion, according to the Association of Hispanic Advertising Agencies, News-Journal, Wilmington, Del. BY PAGEIVEY TH. ASSOCIATED PRESS SPARTANBURG,S.C. — A decade ago, the restaurant chain Denny's was nearly synonymous with racism. Some of the restaurants wereac cused of making blacks prepay, not serving them as quickly as whites were served and sometimes not serving blacks at all. In one case, black Secret Service agents assigned to protect the president said they sat unserved until the whites around them had finished eating What resulted was 4 class-action lawsuit that was settled for $64 mil lion in 1994 and pushed Denny's to make an amazing transformation. Today, approximatelyhalfof Denny’s parent company’s 46,000 employ: ees are minorities, 1] percent of them black and 81 percent Latino. Thirty: two percent of the supervisory posi. As part of the lawsuit settlement, the companyagreed to operate under a U.S. Justice Department consent decree and signed a Fair Share diver tions are held by minorities, and for ation for the Advancementof Colored twostraight years Fortune magazine has named it the “Best Company in America for Minorities.” “You will hearus all say herethat that lawsuit was oneof thebest things to happen to Denny's,” said Ray Hood-Phillips, chief diversity officer for Denny's parent Advantica Res- taurant GroupInc. “Although it was a historic low point, | think there were huge oppor tunities Wehad no place to go but up." sity pledge with the National Associ. People. Through the agreement, the com pany increased the dollar amount of contracts with minority suppliers fromzero in 1992 to $100 million a year. That accounts for 17 percent of the company’s supplier purchases Meanwhile, the numberof black franchisees has increased from onein 1998 to 64 this year. About 42 percent, Chastain “The Assoc! lated Press or 450, of the company's franchised Zenia Ballard, lett, and her sister, See DENNY'S, Page E-8 C'adiedra Rogers, enjoy a visit to Denny's in Spartanburg, S.C. |