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Show The Salt Lake Tribune UTAH Sunday, March 11, 2001 B4 GlobalVisitors to Salt Lake City Keep Social Scene Jumping OLYMPIC NOTES There are 334 days until the 2002 Winter Olympics begin in Salt Lake City. ideas. “We're trying to be conduits of information,” said SLOC trustee Henry Marsh.“Cities are thirsty for ideas to enhance their Olympic experience,to leave a leg- With a steady stream ofNational Olympic Committee, IOC, international sports federation and International Paralympic acy.” Committee officials passing through town in the past two weeks,the evening formal reception circuit has been busy. MIKE GORRELL Tn two receptions he hosted at City Hall, Salt Lake City Mayor Rocky Andersonpicked his entertainers with a purpose: the Cathedral of the Madeleine children’s choir, singers from Bosnia and Croatia, an American Indian hoop dancer and the Calvary Baptist Churchchoir. “Tt was fully my intention to showthose whovisit our city someofthe great diversity we haveandto belie erroneousstereotypes,” Anderson said. “Andit doesn’t hurt to serve drinks, although we had to jump through as many hoops as the dancer,” he added.“I put on a hel- Tuva good reception.” LOCAL SUPPORT The Salt Lake Organizing Committee is stepping upits efforts to help Utah communities participate in the “Olympic Theater.” Not with money. SLOC does not have any more to pass around, having emptied its purse with a $100,000 grantto Salt Lake City for the “Olympics Imagination Celebration”and small grants for 30 other communities to create Olympic celebrations. —. But SLOC does have some SLOC to Offer FormerSalt Lake City official RogerBlack is now SLOC’s point person on the community participation front. He is pursuing a numberof initiatives to assist and coordinate a statewideeffort, focusing on those cities along the torch relay route. Upto now,mostofhis attention has been on venue communities. Talking with Salt Lake City and Park City about“livesites,” conferring with Heber City aboutits Western fair and with Midway aboutactivities aroundits skating rink, working on plans to have “venue nights” at the downtown medals plaza. Soon SLOC will issue a catalog that communities can use to purchase Olympic banners andflags. They also can buy “dignitary tickets” for economicdevelopmentofficials to use for hospitality. Astrong start on ticket sales for said 27 percentof tickets have beensold so far, with 90 percentof those going to Utahns.Outsiders will pay too. SLOC ie decided that IOC their own tickets forain aud cul- that prevail in the minds of world visitors, whose viewsare largely stereotypes drawn from John Ford movies. IT ALL ADDS UP Why doesit cost $1.3 billion to put on the Winter Games? Zillions of little things that add up. An example that emerged last week when SLOC moved $18.7 million from into u expenses involves national an- thems. Every time SLOC plays an anthem,it has to pay a royalty — an expense not anticipated in earlier budgets. “T never would have expected someone to expectthat,” said SLOC President Mitt Romney. TAKE THAT Anti-alcohol partisan George Van Komenspokeoutagain last week against Anheuser-Busch’s Olympic sponsorship and advo- cated measures to distance the brewery from the Games and fans. Responded Mayor Anderson, whohas fought hard to ensure that those who wanta beer to celebrate the occasion can get one: “That's such an absolutist extremist position thatit’s never going to prevail.” Overwhelmedby Orders Lower-Priced Tickets SLOC officials admit they were unprepared for the crushof phoneorders during the add-on phase of Olympicticket sales.In the early daysofthe sale, less than 1 percentofcalls madeit through. @ Continued from B-1 Total allocate the tickets. “In our view it will be way oversubscribed.” Sales ofceremonytickets will coincide closely me the launch oftwo other Internet-based Date Numberof |Number of number calls that of calls gotthrough| Average wail in tickets | minutes for callers sold who got though Feb 20) 561,813 1,354 21,371 7:2 Feb21| 131,878 1,643 11,515 10:33 Feb 22| 28,063 1,540 8,456 10:29 auction of what Romneylikes to call “Jack seats” — front-row at popular events, not unlike the Feb 23| 16,142 876 3,630 9:01 *~ type of court-side seat the actor has at Los Angeles 4,676 1,065 4,195 7:34 Laker basketball games; and an online offering of Feb 24 whateverothertickets remain. Feb 26 8,585 mM 2,746 °7:38 SLOC also is continuing to sell premium packagesFeb 27 5,598 1,052 3,768 6:33 anewly package’ Feb 28 3,494 1,551 3,204 3:22 that features Alpine skiing and the ceremonies — that guarantees buyers good seats butat an inflated price. Mari 2,000est.| 1,282 2,402 1:05 Hospitality sponsor Jet Set Sports is brokering Mar2| 2,000 est.| 1,158 2,107 1:00 manyofthese packages, often with ion at twoto four timesface valueofthe tickets. Mar 3 800 est. 658 675 0:06 : The combined approach, Romneysaid,is to “sell Mar 2,000 est. 1,024 2117 1:40 remaining tickets any way we can at whatever price Total 767,049 est.| 13,914 66,186 Ave: 6:16 we can get.” ‘The Salt Lake Tribune As of this week, SLOC has reaped $162 million from ticket sales, just $18 million less than budgeted. That prompted some SLOC board members to wonder Utahns in particular, had access to tickets to every whetherthe $180 million goal could be exceeded with event. Trustee Teresa Beck, chairwoman of the SLOC this summer’s offerings and a last-second rush for tickets as happened in Sydney and Atlanta. board’s audit committee, confirmed thatoutside audiRomneysaid SLOC could net $197 millionif it sold tors from Deloitte & Touche gavea “stellar report” on every ticket, but cautioned that “the prime, in- the ticketing program and had foundthe system “all in demand, seats are alwaysthe first to go. Therest of our order.” sales will require effort.” SLOChassold anextra $5 million worthoftickets in Displayinga slide that said “We BlewIt,” Romney the add-on phase. It also has started returning $7 milacknowledged the “add-on”phase ofticket sales was a “blooper” that left a number of people legitimately unhappy. lion to people who requested refunds after they paid for tickets that were not granted. Another$9 million in credits remain untouched. Credits not dealt with by Overall, however, he said SLOC lived up to its commitments to make sure the American public, and March 31 will be refunded automatically, Romney said. 7 ARTS TICKETS the Olympic Arts Festival has its director, Ray Grant, expressing confidence the $6 million assemblage of performances andexhibitions will break even. Donations from Olympic “ambassadors” such as board members John Price and Jim Swartz and their wives have covered $3.9 million of the tab. Ticketsales also are chipping awayat the remainder. Grant ture events. Grant acknowledged questions have been raised about why the Cultural Olympiad does not have more ofa Western orientation. Butit does, he said, just not in conventional ways. Grantsaid his goal is to debunk someofthe myths about Utah and the West ComeSee Curt Pate, Technical Advisor to the Movie “Horse Whisperer”, Break a Colt Right In Front of Your Eyes! 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