Show AS TO advertising it will be noted that this paper is not and has hag not been addicted to the habit so eo prevalent am og its co contemporaries temporaries ot of keeping its business affairs constantly before the rea Jing public by either or fictitious statements regard in log 9 its circulation or general patronage 1 in 18 a word it does not talk shop this is not through any fear of making its business known far ar irom it but because we do not regard it as legitimate journalism it is a 4 easy to exaggerate a newspaper s patr patronage as it is difficult to find it out thus the public pubic can be and in a majority of cases are we believe deceived in order that thrift may follow misrepresentation resen tation and we will have none or of it il let QI all proper means be employed to increase the circulation of and advertising matter in a paper and we know of no means any more so than getting out an excellent publication containing all the obtainable news in readable shape with short sharp comments ments on the events of the day this has baa a tendency to swell th tha subscription list hat and this in turn induces advertising with reference to the latter branch of journalistic support there to is a great deal of misunderstanding which need not be while it is an essential to nearly all publications and an indispensable pen sable one to la Is perhaps no transaction in which the benefits benefito to one 0 a aide jure not immediately visible that comee so BO nearly being a QUO M ne newspaper paper adver cn Bg the late A ta T stewart Bt ewart the most successful merchant in the coun try paid kid out over a year in this way even after bix big house and himself were well known not only at dome borne but throughout the land so with the successful showman P T barnum Bar nuni he spent a fortune in adver using every year and we doubt if even one instance of a successful business man whose wealth has baa come as an the result of patron age and who did not advertise extensively can be found even where the papers circulation is limited it to la still the best vehicle of keeping ones name and bust busl iness inen before the public for while all will not read such announcements some gome must most inevitably do so aad these will at one time or another make men tion of what they have read and thus and by persistence in keeping ones bust busl new card before the people does he be inevitably grow into and up with their good graces grace A certain firm in ogden which need not be named is perhaps ahead of any other in the matter of widespread and continuous advertising advertis inc its an noun cements appear in most of the publications of this territory and some outside of it it spends large sums in this way but its business has advanced and broadened in proportion not long since an order for fora a large amount of the firms wares came from the other side of the world from south africa affifa and the profits on this one order amounted to enough to offset all that had been paid out in advertising advertis ine for a year at leasel one or more of the papers containing the firms card found its way over there and drifted into a place and at a time when its special aptola goods were ware the very thing wanted and as a result it got not only all of this trade but liy koy reason of giving satisfaction will doubtless get other orders from the same quarter if the house bouse had withdrawn its ad for a few numbers and one of these had happened to be the one that made the long voyage theonder the order spoken of would have gone elsewhere so it is to be seen tha tency and regularity are as necessary features in advertising as any other A great many make the mistake of cutting down or cutting out their ad ver when times are dull thus giving it the appearance of an expensive luxury which they engage iu iia for the benefit of the paper exclusively the fact Is a that when times are dull advertising should if possible be more voluminous and continuous than at any other period there being lef s money than usual io in circulation greater activity ono ana shrewdness are required to get a proper share of it and if shrewdness cannot be exhibited to greater advantage again in the line of public merits ments than in any other we are sorely mistaken some things should not be advertised at all but those which should be ought to be adverb advertised sod well |