| Show THE NEWSPAPER OF TOMORROW fostar COATES managing editor of the now new york mail and koprow in an address before the press clubs at san ban francisco a few days ago made some startling statements with regard to the newspaper of tomorrow first it will be bigger in point of size and in saying this he be never uttered one word of sympathy for the reader of tomorrow the day is not far distant when a forty paige page paper of the same size as the san ban francisco VAron chronicle iole can be printed on one press in the making of presses the advance has been greater than even that made in ing the modern perfecting printing press Is one of the ahe marvels of the age mr coates entertains little hope for the editorial of the future either it must else be written by a specialist already he thinks the editorial is becoming a bore and that the averige average reader knows more about the matter than the scribe who penned it work of this kind is in conscientiously performed but in most cases it is perfunctory A man cannot write on a half dozen different topics and give new light on all the coming great man on the newspaper is in the reporter and iven even in this line speciality will be the rule the police court reporter will not do for the theological conference nor will the dramatic editor be suited for the political convention 0 illustration will be the marked feature of the coming newspaper and in that department great rewards are awaiting the future scribe Mr Coates however did not mention that the founder of illustrated american journalism mr gleeson is either in a workhouse at present or died in one a few weeks ago the most important part in the makeup make up of the coming newspaper is the advertisement genius of the highest kind will be required to write for this department already the work of composing acceptable advertisements ti is the most mont difficult branch of journalistic literature mr coates thinks that the richest rewards of the future will lie iu in writing advertise melts |
