Show QUITTERS Om TIERS john wannamaker rVan once said ac there Is one enterprise that a quitter should leave severely alone tt it is ad ver to make a success of advertising ver one must be prepared to stick to it like a barnacle on a ship bottom he should know before he begins that aliat ho he must spend money lots of it somebody should tell him also that he cannot hope to reap results commensurate alth with his expenditures early in the ga game me advertising jerk it pulls it begins very gently at first lj eliut ut the pull is steady it increases lay day by day and year by year until it exerts an irresistible esi esis tible power it is likened to a team pulling a heavy load A thousand sp spasmodic jerky pulls will not budge t the he load while one halt half the power excreted in steady effort will wili start and keep it moving tf t |