Show A store is what its advertising I makes lakes it schiller wrote every man stamps his value upon himself the price we challenge for ourselves is given us this statement contains most of tile the philosophy of advertising particularly ticul arly does it explain the various degrees and kinds of store success almost without variation stores come to be the concrete effect of the advertising that is done tor for them they come to typify the net result of the campaign of publicity that has been carried through for t them heal in almost every city in the world the biggest and best store Is the one that hat hag been advertised in tile the biggest and best ways the next store in importance has also been second in the intelligence and enterprise shown in its advertising and the comp comparison arlson will hold true down clown to the tenth store in hilbor importance lance or the last one of all |